Exam 12: Product and Distribution Strategies

Where does the supply chain end?

Complete the following using the terms listed. -A(n)_____ is a company that moves goods between producers and consumers or business users.

Loop Inc. ,an international pizza restaurant chain,is the first company that is thought of by most people when the product category of pizzas is mentioned.This instance illustrates Loop's _____.

O'Malley Warehousing Services stores various types of merchandise in its warehouses but requires third party shipping services to collect and deliver shipments to their destinations.What type of intermediary is O'Malley Warehousing Services?

Exclusive distribution is well suited for _____.

A consumer who is at the stage of brand insistence will go out of their way to buy a product belonging to that brand,whether it be traveling to a store farther away or making an online purchase.

When Kroger's grocery store puts its own line of detergent on the shelf next to Tide,the store is promoting its _____ brand.

Describe how the Dollar Shave Club achieved growth despite facing competition from Gillette.

General Mills products include Betty Crocker,Pillsbury,Haagen-Dazs,Green Giant,Hamburger Helper,and Progresso.These examples constitute General Mills' _____.

While marketing a new wireless phone,Levine Corp.decided to skip the _____ stage of product development due to the expense of developing a limited production run,as well as concern over revealing product strategies to the competition.

Which of the following statements is true of selective distribution?

Goods and services are classified as either consumer or business,depending on the _____.

A retailer's collection of high-tech gadgets and electronic equipment encompasses the company's _____.

A selective distribution contract requires cooperation by many intermediaries,including wholesalers and retailers,to achieve maximum coverage.

Physical distribution is the movement of products from producer to user.

Consumer products are usually classified as _____.

Jonathan drives 40 minutes on a road to buy Starbucks coffee even though there is a Dunkin Donuts 10 minutes away from his apartment.In this case,Starbucks coffee is considered a specialty product.

Pampered Chef items that are purchased at house parties are examples of automatic merchandising.

Sales offices often store all inventories.

Retailers base their pricing decisions on the costs of purchasing products from other channel members.