Question 1

Packaging and labeling play a major role in a company's overall product strategy.

Accepted Answer

A) True 
 B)False

Question 2

Mention the requirements for and the responsibilities of a brand manager.

Accepted Answer

The career path to a brand manager typic

Question 3

A brand manager or product manager plans and implements the balance of promotional,pricing,distribution,and product arrangements.

Accepted Answer

A) True 
 B)False

Question 4

Complete the following using the terms listed.
-_____ introduces a new product to a selected city,and can sometimes be supported with a complete marketing campaign.

Accepted Answer

A) marketing intermediary 
B) Test marketing 
C) Brand insistence 
D) Product life cycle 
E) brand names
F)wholesaler
G)family brand
H)Brand awareness
I)Convenience products
J)product line
K)wheel of retailing
L)logistics 
A) marketing intermediary 
B) Test marketing 
C) Brand insistence 
D) Product life cycle 
E) brand names
F)wholesaler
G)family brand
H)Brand awareness
I)Convenience products
J)product line
K)wheel of retailing
L)logistics

Question 5

Which of the following is necessary for a brand to be effective?

Accepted Answer

A) It should be ambiguous. 
B) It should be created with the use of jargon. 
C) It should be easy to pronounce. 
D) It should be a generic word. 
A) It should be ambiguous. 
B) It should be created with the use of jargon. 
C) It should be easy to pronounce. 
D) It should be a generic word.

Question 6

A(n)_____ is the major supplier designated by a business customer to assume responsibility for dealing with all the other vendors for a project and presenting the entire package to the business buyer.

Accepted Answer

A) brand manager 
B) analyst 
C) category advisor 
D) associate 
A) brand manager 
B) analyst 
C) category advisor 
D) associate

Question 7

Cooper Inc.has been involved in intensive price competition with one of its products.Profits are low and market researchers are concerned that losses will soon occur due to a reduced market for the item.This product has reached the _____ stage of the product life cycle.

Accepted Answer

A) growth 
B) introductory 
C) maturity 
D) decline 
A) growth 
B) introductory 
C) maturity 
D) decline

Question 8

In which stage of the product life cycle do sales reach a saturation level,making further sales expansion difficult?

Accepted Answer

A) Maturity stage 
B) Growth stage 
C) Introductory stage 
D) Decline stage 
A) Maturity stage 
B) Growth stage 
C) Introductory stage 
D) Decline stage

Question 9

A brand gained immense popularity,and its name passed into common usage.Which of the following is true of this brand name? .

Accepted Answer

A) It is no longer an individual brand. 
B) It is no longer legally protectable. 
C) It has now achieved brand insistence. 
D) It is now a trademark. 
A) It is no longer an individual brand. 
B) It is no longer legally protectable. 
C) It has now achieved brand insistence. 
D) It is now a trademark.

Question 10

Unlike category managers,product managers have profit responsibility for their product group.

Accepted Answer

A) True 
 B)False

Question 11

Complete the following using the terms listed.
-Coca-Cola,Nike,Google,and American Express are examples of _____.

Accepted Answer

A) marketing intermediary 
B) Test marketing 
C) Brand insistence 
D) Product life cycle 
E) brand names
F)wholesaler
G)family brand
H)Brand awareness
I)Convenience products
J)product line
K)wheel of retailing
L)logistics 
A) marketing intermediary 
B) Test marketing 
C) Brand insistence 
D) Product life cycle 
E) brand names
F)wholesaler
G)family brand
H)Brand awareness
I)Convenience products
J)product line
K)wheel of retailing
L)logistics

Question 12

Describe the benefits of having marketing intermediaries and provide an example.

Accepted Answer

Marketing utility is created when interm

Question 13

Explain the relationship between a company's product line and product mix.

Accepted Answer

A product line is a series of related pr

Question 14

Jim's car breaks down on the highway.He searches for car towing services on his smart phone and calls one for help.This is an example of a(n)_____.

Accepted Answer

A) shopping product 
B) specialty product 
C) convenience product 
D) unsought product 
A) shopping product 
B) specialty product 
C) convenience product 
D) unsought product

Question 15

A product line is a group of _____ products marked by physical _____.

Accepted Answer

A) related;similarities 
B) unrelated;similarities 
C) related;differences 
D) unrelated;differences 
A) related;similarities 
B) unrelated;similarities 
C) related;differences 
D) unrelated;differences

Question 16

Complete the following using the terms listed.
-_____ refers to the stages a product goes through.

Accepted Answer

A) marketing intermediary 
B) Test marketing 
C) Brand insistence 
D) Product life cycle 
E) brand names
F)wholesaler
G)family brand
H)Brand awareness
I)Convenience products
J)product line
K)wheel of retailing
L)logistics 
A) marketing intermediary 
B) Test marketing 
C) Brand insistence 
D) Product life cycle 
E) brand names
F)wholesaler
G)family brand
H)Brand awareness
I)Convenience products
J)product line
K)wheel of retailing
L)logistics

Question 17

The first step in developing a competitive retailing strategy is to _____.

Accepted Answer

A) decide on general product categories 
B) decide on the best location 
C) identify a target market 
D) identify the necessary level of customer service 
A) decide on general product categories 
B) decide on the best location 
C) identify a target market 
D) identify the necessary level of customer service

Question 18

A product is a bundle of physical,service,and symbolic characteristics.

Accepted Answer

A) True 
 B)False

Question 19

Gordon purchased a new PC from Dell Computer's web site.He purchased his product via a(n)_____.

Accepted Answer

A) direct distribution channel 
B) indirect distribution channel 
C) wholesaler 
D) retailer 
A) direct distribution channel 
B) indirect distribution channel 
C) wholesaler 
D) retailer

Question 20

Natural resources,such as iron ore used in producing finished goods,are classified as _____.

Accepted Answer

A) accessory equipment 
B) supplies 
C) raw materials 
D) component parts and materials 
A) accessory equipment 
B) supplies 
C) raw materials 
D) component parts and materials

Packaging and labeling play a major role in a company's overall product strategy.

Mention the requirements for and the responsibilities of a brand manager.

A brand manager or product manager plans and implements the balance of promotional,pricing,distribution,and product arrangements.

Complete the following using the terms listed. -_____ introduces a new product to a selected city,and can sometimes be supported with a complete marketing campaign.

Which of the following is necessary for a brand to be effective?

A(n)_____ is the major supplier designated by a business customer to assume responsibility for dealing with all the other vendors for a project and presenting the entire package to the business buyer.

Cooper Inc.has been involved in intensive price competition with one of its products.Profits are low and market researchers are concerned that losses will soon occur due to a reduced market for the item.This product has reached the _____ stage of the product life cycle.

In which stage of the product life cycle do sales reach a saturation level,making further sales expansion difficult?

A brand gained immense popularity,and its name passed into common usage.Which of the following is true of this brand name? .

Unlike category managers,product managers have profit responsibility for their product group.

Complete the following using the terms listed. -Coca-Cola,Nike,Google,and American Express are examples of _____.

Describe the benefits of having marketing intermediaries and provide an example.

Explain the relationship between a company's product line and product mix.

Jim's car breaks down on the highway.He searches for car towing services on his smart phone and calls one for help.This is an example of a(n)_____.

A product line is a group of _ products marked by physical _.

Complete the following using the terms listed. -_____ refers to the stages a product goes through.

The first step in developing a competitive retailing strategy is to _____.

A product is a bundle of physical,service,and symbolic characteristics.

Gordon purchased a new PC from Dell Computer's web site.He purchased his product via a(n)_____.

Natural resources,such as iron ore used in producing finished goods,are classified as _____.

The Changing Face of Business

Business Ethics and Social Responsibility

Economic Challenges Facing Todays Business

Competing in World Markets

Forms of Business Ownership and Organization

Starting Your Own Business: the Entrepreneurship Alternative

Management,leadership,and the Internal Organization

Human Resource Management: From Recruitment to Labor Relations

Top Performance Through Empowerment, teamwork, and Communication

Production and Operations Management

Customer-Driven Marketing

Promotion and Pricing Strategies

Using Technology to Manage Information

Understanding Accounting and Financial Statements

The Financial System

Financial Management

Trends in E-Commerce

Filters

Exam 12: Product and Distribution Strategies

Packaging and labeling play a major role in a company's overall product strategy.

Mention the requirements for and the responsibilities of a brand manager.

A brand manager or product manager plans and implements the balance of promotional,pricing,distribution,and product arrangements.

Complete the following using the terms listed. -_____ introduces a new product to a selected city,and can sometimes be supported with a complete marketing campaign.

Which of the following is necessary for a brand to be effective?

A(n)_____ is the major supplier designated by a business customer to assume responsibility for dealing with all the other vendors for a project and presenting the entire package to the business buyer.

Cooper Inc.has been involved in intensive price competition with one of its products.Profits are low and market researchers are concerned that losses will soon occur due to a reduced market for the item.This product has reached the _____ stage of the product life cycle.

In which stage of the product life cycle do sales reach a saturation level,making further sales expansion difficult?

A brand gained immense popularity,and its name passed into common usage.Which of the following is true of this brand name? .

Unlike category managers,product managers have profit responsibility for their product group.

Complete the following using the terms listed. -Coca-Cola,Nike,Google,and American Express are examples of _____.

Describe the benefits of having marketing intermediaries and provide an example.

Explain the relationship between a company's product line and product mix.

Jim's car breaks down on the highway.He searches for car towing services on his smart phone and calls one for help.This is an example of a(n)_____.

A product line is a group of _____ products marked by physical _____.

Complete the following using the terms listed. -_____ refers to the stages a product goes through.

The first step in developing a competitive retailing strategy is to _____.

A product is a bundle of physical,service,and symbolic characteristics.

Gordon purchased a new PC from Dell Computer's web site.He purchased his product via a(n)_____.

Natural resources,such as iron ore used in producing finished goods,are classified as _____.

The Changing Face of Business

Business Ethics and Social Responsibility

Economic Challenges Facing Todays Business

Competing in World Markets

Forms of Business Ownership and Organization

Starting Your Own Business: the Entrepreneurship Alternative

Management,leadership,and the Internal Organization

Human Resource Management: From Recruitment to Labor Relations

Top Performance Through Empowerment, teamwork, and Communication

Production and Operations Management

Customer-Driven Marketing

Promotion and Pricing Strategies

Using Technology to Manage Information

Understanding Accounting and Financial Statements

The Financial System

Financial Management

Trends in E-Commerce

Filters

A product line is a group of _ products marked by physical _.