Exam 12: Product and Distribution Strategies

Advertising slogans,such as "Just Do It" or "Obey Your Thirst," are _____ that are given legal protection solely to the brand's owner.

The appropriate distribution,promotion,and pricing strategies are essentially the same for most business and consumer products.

Explain the difference between direct distribution channels and distribution channels that involve several different marketing intermediaries.Provide an example of each type.

Which of the following is true of nonstore retailers?

Gillette produces several different types of razors.These different types of razors represent Gillette's product line.

Differentiate between a merchant wholesaler and an agent or broker in terms of title to the goods.

Only a few dealers of Nebula Corp. ,an automobile manufacturer,are located in the New York metropolitan area.For buyers who will accept no substitute,Nebula automobiles are _____.

Galaxy Corp.buys,stores,and transfers cosmetic goods produced by Haven Inc.and sells them to consumers or business users.This scenario indicates that Galaxy is a _____.

Newspapers and magazines use which approach to distribution intensity?

Which of the following classifications of products apply to business goods and services?

The Pampered Chef sells gourmet cooking supplies to consumers through the use of cooking parties at the homes of its salespeople.The Pampered Chef is a _____ retailer and uses _____.

Dole Food Company uses a(n)_____ brand to market the company's entire line of food products,including canned fruits,and packaged salads.

Andrew wants to replace his old mattress with a new soft-foam mattress and has spent almost a week researching different brands and prices.When he is ready to buy,Andrew will be purchasing a(n)_____ product.

Define product.What decisions are included in the marketing conception of a product?

Complete the following using the terms listed. -A single brand name such as Johnson & Johnson that is used for the entire line of products is an example of a(n)_____.

Intensive distribution is a strategy used by the marketers of which of the following products?

_____ stock the products they distribute and fill orders from their inventories.

A manufacturer of a new moisturizing shampoo offers free samples to all potential consumers.The product is generally in the introductory stage.

Some companies will dodge the process of test marketing in order to avoid having their competitors learn of their strategies.

A portable drill is classified as which of the following?