Exam 14: Understanding Social Media and E-Business

Website designers are examples of specialized human resources required by a firm that wishes to successfully carry on any significant e-business activities.

(True/False)

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Question 21

Facebook has one of the largest social networks and one of the "stickiest" Web sites.

(True/False)

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Question 22

While the e-business use of social media for marketing and promotional purposes is primarily for building brand awareness, acquiring new customers, introducing new products, retaining current customers, and gaining customer insight, companies often find it also important for

(Multiple Choice)

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Question 23

The two types of social media measurement are objective and subjective.

(True/False)

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Question 24

A key advantage of the Internet is that it allows the customer to interact with the firm through e-business activities.

(True/False)

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Question 25

The use of webinars and online informational promotional materials is most often related to businesses selling to

(Multiple Choice)

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Question 26

Which of the types of resources needed for an e-business is Storybook.com most likely to receive from an investor?

(Multiple Choice)

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Question 27

Which of the following may leave users completely unaware that their movements and clicks on the Internet are being monitored?

(Multiple Choice)

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Question 28

Online booksellers that seem to be following the same business activities are said to be using a B2B business model.

(True/False)

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Question 29

After a company listens and pays attention to what is being said about a company through social media, what is the following step?

(Multiple Choice)

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Question 30

Social media is used by approximately ____ of online adults.

(Multiple Choice)

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Question 31

What do users say is their primary reason for using social media?

(Multiple Choice)

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Question 32

"Digital natives" are considered to be anyone

(Multiple Choice)

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Question 33

A wiki is an online collaborative working space.

(True/False)

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Question 34

Objectives in a social media plan need to be specific as well as linked to clear actions that can be used to accomplish each objective.

(True/False)

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Question 35

Which of the following is not a sentiment analysis measurement?

(Multiple Choice)

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Question 36

Current estimates suggest that about ____ people in the world use the Web.

(Multiple Choice)

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Question 37

In a forum, members of a community keep content updated and accurate.

(True/False)

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Question 38

Online firms like Amazon.com that take a B2C model approach

(Multiple Choice)

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Question 39

Tech savvy, digital natives born after 1980 are known as

(Multiple Choice)

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Question 40

Showing 21 - 40 of 157

Website designers are examples of specialized human resources required by a firm that wishes to successfully carry on any significant e-business activities.

Facebook has one of the largest social networks and one of the "stickiest" Web sites.

While the e-business use of social media for marketing and promotional purposes is primarily for building brand awareness, acquiring new customers, introducing new products, retaining current customers, and gaining customer insight, companies often find it also important for

The two types of social media measurement are objective and subjective.

A key advantage of the Internet is that it allows the customer to interact with the firm through e-business activities.

The use of webinars and online informational promotional materials is most often related to businesses selling to

Which of the types of resources needed for an e-business is Storybook.com most likely to receive from an investor?

Which of the following may leave users completely unaware that their movements and clicks on the Internet are being monitored?

Online booksellers that seem to be following the same business activities are said to be using a B2B business model.

After a company listens and pays attention to what is being said about a company through social media, what is the following step?

Social media is used by approximately ____ of online adults.

What do users say is their primary reason for using social media?

"Digital natives" are considered to be anyone

A wiki is an online collaborative working space.

Objectives in a social media plan need to be specific as well as linked to clear actions that can be used to accomplish each objective.

Which of the following is not a sentiment analysis measurement?

Current estimates suggest that about ____ people in the world use the Web.

In a forum, members of a community keep content updated and accurate.

Online firms like Amazon.com that take a B2C model approach

Tech savvy, digital natives born after 1980 are known as

Exploring the World of Business and Economics

Being Ethical and Socially Responsible

Exploring Global Business

Choosing a Form of Business Ownership

Small Business, Entrepreneurship, and Franchises

Understanding the Management Process

Creating a Flexible Organization

Producing Quality Goods and Services

Attracting and Retaining the Best Employees

Motivating and Satisfying Employees and Teams

Building Customer Relationships Through Effective Marketing

Creating and Pricing Products That Satisfy Customers

Distributing and Promoting Products

Using Management Information Systems and Accounting Information

Mastering Financial Management

Filters

Exam 14: Understanding Social Media and E-Business

Website designers are examples of specialized human resources required by a firm that wishes to successfully carry on any significant e-business activities.

Facebook has one of the largest social networks and one of the "stickiest" Web sites. ​

​While the e-business use of social media for marketing and promotional purposes is primarily for building brand awareness, acquiring new customers, introducing new products, retaining current customers, and gaining customer insight, companies often find it also important for

The two types of social media measurement are objective and subjective.

A key advantage of the Internet is that it allows the customer to interact with the firm through e-business activities.

The use of webinars and online informational promotional materials is most often related to businesses selling to​

Which of the types of resources needed for an e-business is Storybook.com most likely to receive from an investor?

Which of the following may leave users completely unaware that their movements and clicks on the Internet are being monitored?

Online booksellers that seem to be following the same business activities are said to be using a B2B business model.

After a company listens and pays attention to what is being said about a company through social media, what is the following step?​

Social media is used by approximately ____ of online adults.​

What do users say is their primary reason for using social media?​

"Digital natives" are considered to be anyone​

A wiki is an online collaborative working space.

Objectives in a social media plan need to be specific as well as linked to clear actions that can be used to accomplish each objective.

Which of the following is not a sentiment analysis measurement?

Current estimates suggest that about ____ people in the world use the Web.

In a forum, members of a community keep content updated and accurate.

Online firms like Amazon.com that take a B2C model approach

Tech savvy, digital natives born after 1980 are known as​

Exploring the World of Business and Economics

Being Ethical and Socially Responsible

Exploring Global Business

Choosing a Form of Business Ownership

Small Business, Entrepreneurship, and Franchises

Understanding the Management Process

Creating a Flexible Organization

Producing Quality Goods and Services

Attracting and Retaining the Best Employees

Motivating and Satisfying Employees and Teams

Building Customer Relationships Through Effective Marketing

Creating and Pricing Products That Satisfy Customers

Distributing and Promoting Products

Using Management Information Systems and Accounting Information

Mastering Financial Management

Filters

Facebook has one of the largest social networks and one of the "stickiest" Web sites.

While the e-business use of social media for marketing and promotional purposes is primarily for building brand awareness, acquiring new customers, introducing new products, retaining current customers, and gaining customer insight, companies often find it also important for

The use of webinars and online informational promotional materials is most often related to businesses selling to

After a company listens and pays attention to what is being said about a company through social media, what is the following step?

Social media is used by approximately ____ of online adults.

What do users say is their primary reason for using social media?

"Digital natives" are considered to be anyone

Tech savvy, digital natives born after 1980 are known as