Exam 14: Understanding Social Media and E-Business

Globalization, convergence of technologies, and demographic forces are considered external forces that affect e-business.

Engaging customers in product development is a recognized use of social media. ​

How do e-business and e-commerce differ?

Creating a website so that customers can search for information instead of calling the company's offices and speaking to a customer-service representative is an e-business strategy designed to increase profit by

The cost to create and distribute photos, videos, and podcasts should be a consideration when deciding to participate in media sharing.

Social media online promotions should never be integrated with more traditional or offline promotions.

What is usually the primary revenue stream for online auction sites such as eBay?

Describe the two primary models of e-business. Provide examples.

An Internet distributor of office supplies has a system of bidding and awarding contracts online for customer purchases. This is most likely a ____ model.

Gap.com, the clothier's online site, focuses on conducting business with individual customers. This represents a ____ model.

In a consumer poll, more than ____ percent of consumers said that they trust online consumer opinions.​

According to a survey by eMarketer, ____ percent of U.S. companies with more than 100 employees are using social media tools for marketing.​

A firm's information database and available financing would be considered internal forces that affect the development of e-business.

Reading comments on social media sites about companies or products rarely offers valid insight into how consumers are reacting to products or services.

McDonald's and Burger King share a similar ____ because they offer about the same products and need about the same type of employees.

Sources of revenue flowing into the firm are referred to as revenue streams.

What is a social media community? List some specific characteristics that social media communities offer.

Outsourcing is the process of finding outside vendors and suppliers that provide professional help, parts, or materials at a lower cost.

Pure Training, Inc. Pure Training, Inc., is a company that helps people start their own businesses. As part of the training it provides, the company covers many different aspects of entrepreneurship for Internet-based companies. One principle its trainers focus on is customer servic -Refer to Pure Training, Inc. If clients (the business owners) were asking for workshops to allow their customers to listen to audio files about their product or service, Pure Training would be organizing ___________ workshops.

An Internet consulting company uses its website to allow its corporate clients to obtain information, analyze data, and ask questions. This consulting company is using a ____ model.