Question 1

Crowdsourcing involves outsourcing tasks to another business--most often a business overseas.
​

Accepted Answer

A) True 
 B)False

Question 2

Compare podcasts and social games as social media opportunities for businesses. Why would you as a business owner choose one over the other? Which would be most appropriate if a company were looking to insert advertising?

Accepted Answer

Podcasts are digital audio or video file

Question 3

Jason has to purchase specialized software that will allow his company to accept credit cards online for purchases from his company's website. This software is a(n) ____ resource for this e-business.

Accepted Answer

A) financial 
B) material 
C) intangible 
D) human 
E) capital 
A) financial 
B) material 
C) intangible 
D) human 
E) capital

Question 4

Using data about buying preferences and customer profiles allows management to do all of the following except

Accepted Answer

A) make decisions about how best to serve the customer. 
B) make better inventory decisions. 
C) offer lower prices. 
D) provide individualized customer service. 
E) enhance buying selections. 
A) make decisions about how best to serve the customer. 
B) make better inventory decisions. 
C) offer lower prices. 
D) provide individualized customer service. 
E) enhance buying selections.

Question 5

Angry Birds is a popular blog.

Accepted Answer

A) True 
 B)False

Question 6

For most companies, all except ____ are some of the most popular objectives in regard to a social media plan.​

Accepted Answer

A) ​increasing brand awareness 
B) ​increasing profitability 
C) ​acquiring new customers 
D) ​introducing new products 
E) ​retaining current customers 
A) ​increasing brand awareness 
B) ​increasing profitability 
C) ​acquiring new customers 
D) ​introducing new products 
E) ​retaining current customers

Question 7

If measuring the success or failure of social media activities with KPIs, the first step is to connect KPIs with​

Accepted Answer

A) ​profitability. 
B) ​expenses. 
C) ​goals. 
D) ​the mission. 
E) ​objectives. 
A) ​profitability. 
B) ​expenses. 
C) ​goals. 
D) ​the mission. 
E) ​objectives.

Question 8

Quantitative measurements like unique visitors, number of views, and ratio of visitors to posted comments are typical measurements for​

Accepted Answer

A) ​blogs. 
B) ​forums. 
C) ​Twitter. 
D) ​Facebook. 
E) ​YouTube. 
A) ​blogs. 
B) ​forums. 
C) ​Twitter. 
D) ​Facebook. 
E) ​YouTube.

Question 9

Number of followers and number of retweets are typical social media measurements of Facebook.

Accepted Answer

A) True 
 B)False

Question 10

Millennials are tech-savvy digital natives born after 1990.
​

Accepted Answer

A) True 
 B)False

Question 11

Howie stops offering free shipping to his online customers. Howie is trying to increase his profits by

Accepted Answer

A) decreasing his revenues. 
B) increasing his revenues. 
C) decreasing his expenses. 
D) increasing his expenses. 
E) providing more customer service. 
A) decreasing his revenues. 
B) increasing his revenues. 
C) decreasing his expenses. 
D) increasing his expenses. 
E) providing more customer service.

Question 12

What are KPIs, and what role do they play for a company? What are some typical KPIs that an online retailer might use?

Accepted Answer

Answers will vary. KPIs are key performa

Question 13

It is important not to make changes to a social media plan once it has begun.

Accepted Answer

A) True 
 B)False

Question 14

____ is the largest video site on the Internet.​

Accepted Answer

A) ​YouTube 
B) ​Flickr 
C) ​Facebook 
D) ​iTunes 
E) ​Twitter 
A) ​YouTube 
B) ​Flickr 
C) ​Facebook 
D) ​iTunes 
E) ​Twitter

Question 15

Are social media measurements always quantitative? Support your answer.

Accepted Answer

Social media measurements can also be qu

Question 16

Reducing paper usage in an organization can be an example of green IT.

Accepted Answer

A) True 
 B)False

Question 17

​____ are used to describe a typical customer of an e-business in terms of age, income, gender, and ethnicity.

Accepted Answer

A) ​Customer profiles 
B) ​Customer lists 
C) ​Customer databases 
D) ​Customer opportunity objectives 
A) ​Customer profiles 
B) ​Customer lists 
C) ​Customer databases 
D) ​Customer opportunity objectives

Question 18

Which of the following would not be considered a revenue stream?

Accepted Answer

A) Sale of a Sony music warehouse 
B) Sales of CDs by Sony music 
C) Sales of online help services by Microsoft 
D) Fees charged by Hoover's Online to access information 
E) An ad placed by a credit-card company on Amazon.com 
A) Sale of a Sony music warehouse 
B) Sales of CDs by Sony music 
C) Sales of online help services by Microsoft 
D) Fees charged by Hoover's Online to access information 
E) An ad placed by a credit-card company on Amazon.com

Question 19

​____ is (are) used by e-businesses in an effort to reduce the cost of specialized resources.

Accepted Answer

A) ​Outsourcing 
B) ​International trade 
C) ​In-house sourcing 
D) ​Cross-functional teams 
A) ​Outsourcing 
B) ​International trade 
C) ​In-house sourcing 
D) ​Cross-functional teams

Question 20

​_____ are often integrated with online promotions by adding social media icons at the end of the traditional advertising.

Accepted Answer

A) ​More traditional or offline promotions 
B) ​Other online promotions 
C) ​Quarterly reports 
D) ​Annual reports 
A) ​More traditional or offline promotions 
B) ​Other online promotions 
C) ​Quarterly reports 
D) ​Annual reports

Crowdsourcing involves outsourcing tasks to another business--most often a business overseas.

Compare podcasts and social games as social media opportunities for businesses. Why would you as a business owner choose one over the other? Which would be most appropriate if a company were looking to insert advertising?

Jason has to purchase specialized software that will allow his company to accept credit cards online for purchases from his company's website. This software is a(n) ____ resource for this e-business.

Using data about buying preferences and customer profiles allows management to do all of the following except

Angry Birds is a popular blog.

For most companies, all except ____ are some of the most popular objectives in regard to a social media plan.

If measuring the success or failure of social media activities with KPIs, the first step is to connect KPIs with

Quantitative measurements like unique visitors, number of views, and ratio of visitors to posted comments are typical measurements for

Number of followers and number of retweets are typical social media measurements of Facebook.

Millennials are tech-savvy digital natives born after 1990.

Howie stops offering free shipping to his online customers. Howie is trying to increase his profits by

What are KPIs, and what role do they play for a company? What are some typical KPIs that an online retailer might use?

It is important not to make changes to a social media plan once it has begun.

____ is the largest video site on the Internet.

Are social media measurements always quantitative? Support your answer.

Reducing paper usage in an organization can be an example of green IT.

____ are used to describe a typical customer of an e-business in terms of age, income, gender, and ethnicity.

Which of the following would not be considered a revenue stream?

____ is (are) used by e-businesses in an effort to reduce the cost of specialized resources.

_____ are often integrated with online promotions by adding social media icons at the end of the traditional advertising.

Exploring the World of Business and Economics

Being Ethical and Socially Responsible

Exploring Global Business

Choosing a Form of Business Ownership

Small Business, Entrepreneurship, and Franchises

Understanding the Management Process

Creating a Flexible Organization

Producing Quality Goods and Services

Attracting and Retaining the Best Employees

Motivating and Satisfying Employees and Teams

Building Customer Relationships Through Effective Marketing

Creating and Pricing Products That Satisfy Customers

Distributing and Promoting Products

Using Management Information Systems and Accounting Information

Mastering Financial Management

Filters

Exam 14: Understanding Social Media and E-Business

Crowdsourcing involves outsourcing tasks to another business--most often a business overseas. ​

Compare podcasts and social games as social media opportunities for businesses. Why would you as a business owner choose one over the other? Which would be most appropriate if a company were looking to insert advertising?

Jason has to purchase specialized software that will allow his company to accept credit cards online for purchases from his company's website. This software is a(n) ____ resource for this e-business.

Using data about buying preferences and customer profiles allows management to do all of the following except

Angry Birds is a popular blog.

For most companies, all except ____ are some of the most popular objectives in regard to a social media plan.​

If measuring the success or failure of social media activities with KPIs, the first step is to connect KPIs with​

Quantitative measurements like unique visitors, number of views, and ratio of visitors to posted comments are typical measurements for​

Number of followers and number of retweets are typical social media measurements of Facebook.

Millennials are tech-savvy digital natives born after 1990. ​

Howie stops offering free shipping to his online customers. Howie is trying to increase his profits by

What are KPIs, and what role do they play for a company? What are some typical KPIs that an online retailer might use?

It is important not to make changes to a social media plan once it has begun.

____ is the largest video site on the Internet.​

Are social media measurements always quantitative? Support your answer.

Reducing paper usage in an organization can be an example of green IT.

​____ are used to describe a typical customer of an e-business in terms of age, income, gender, and ethnicity.

Which of the following would not be considered a revenue stream?

​____ is (are) used by e-businesses in an effort to reduce the cost of specialized resources.

​_____ are often integrated with online promotions by adding social media icons at the end of the traditional advertising.

Exploring the World of Business and Economics

Being Ethical and Socially Responsible

Exploring Global Business

Choosing a Form of Business Ownership

Small Business, Entrepreneurship, and Franchises

Understanding the Management Process

Creating a Flexible Organization

Producing Quality Goods and Services

Attracting and Retaining the Best Employees

Motivating and Satisfying Employees and Teams

Building Customer Relationships Through Effective Marketing

Creating and Pricing Products That Satisfy Customers

Distributing and Promoting Products

Using Management Information Systems and Accounting Information

Mastering Financial Management

Filters

Crowdsourcing involves outsourcing tasks to another business--most often a business overseas.

For most companies, all except ____ are some of the most popular objectives in regard to a social media plan.

If measuring the success or failure of social media activities with KPIs, the first step is to connect KPIs with

Quantitative measurements like unique visitors, number of views, and ratio of visitors to posted comments are typical measurements for

Millennials are tech-savvy digital natives born after 1990.

____ is the largest video site on the Internet.

____ are used to describe a typical customer of an e-business in terms of age, income, gender, and ethnicity.

____ is (are) used by e-businesses in an effort to reduce the cost of specialized resources.

_____ are often integrated with online promotions by adding social media icons at the end of the traditional advertising.