Question 1

Which of the following can most accurately be described as an interactive community bulletin board?​

Accepted Answer

A) ​Blogs 
B) ​Forums 
C) Podcasts​ 
D) ​Social games 
E) ​Wikis 
A) ​Blogs 
B) ​Forums 
C) Podcasts​ 
D) ​Social games 
E) ​Wikis

Question 2

LinkedIn is considered one of the top four social networking sites used by business.

Accepted Answer

A) True 
 B)False

Question 3

Mystarbucksidea.com is an example of a ____ site.​

Accepted Answer

A) ​social networking 
B) ​crowdsourcing 
C) ​gaming 
D) ​blogging 
E) ​podcast 
A) ​social networking 
B) ​crowdsourcing 
C) ​gaming 
D) ​blogging 
E) ​podcast

Question 4

Generally, it is desirable if e-business activities can shift revenues from traditional retail stores to online sales.

Accepted Answer

A) True 
 B)False

Question 5

Even if a business's core customers do not use social media and social networking sites, businesses should still be devoting major resources to developing their social media presence.

Accepted Answer

A) True 
 B)False

Question 6

___ is a general, broad term used for software designed to infiltrate a computer system without the user's consent.

Accepted Answer

A) Log-file recording 
B) Cookie 
C) Data mining 
D) Malware 
E) Virus 
A) Log-file recording 
B) Cookie 
C) Data mining 
D) Malware 
E) Virus

Question 7

Describe the internal and external forces that affect e-business.

Accepted Answer

Internal environmental forces are those

Question 8

​The amount of sentiment expressed by social media users

Accepted Answer

A) ​sentiment analysis. 
B) ​mood indexing. 
C) ​key performance indicator analysis. 
D) ​quantitative social media measurement. 
A) ​sentiment analysis. 
B) ​mood indexing. 
C) ​key performance indicator analysis. 
D) ​quantitative social media measurement.

Question 9

____ read online forums, read blogs, and listen to podcasts.​

Accepted Answer

A) ​Spectators 
B) ​Inactives 
C) ​Joiners 
D) ​Collectors 
E) ​Critics 
A) ​Spectators 
B) ​Inactives 
C) ​Joiners 
D) ​Collectors 
E) ​Critics

Question 10

Which of the following type of individual who uses social media maintains a profile and visits social networking sites?​

Accepted Answer

A) ​Collectors 
B) ​Joiners 
C) ​Critics 
D) ​Creators 
E) ​Spectators 
A) ​Collectors 
B) ​Joiners 
C) ​Critics 
D) ​Creators 
E) ​Spectators

Question 11

Social games are an area of growth in social media.

Accepted Answer

A) True 
 B)False

Question 12

Describe the term "digital native" and explain if you think the term and the definition are accurate. Provide examples to support your position.

Accepted Answer

Answers will vary. A "digital native" is

Question 13

A business model represents a ____ in a business situation.

Accepted Answer

A) group of common characteristics and behaviors 
B) shared focus on customers 
C) shared focus on suppliers 
D) shared focus on profits 
E) group of shared values 
A) group of common characteristics and behaviors 
B) shared focus on customers 
C) shared focus on suppliers 
D) shared focus on profits 
E) group of shared values

Question 14

All social media plans have a defined, clear start and stop date.
​

Accepted Answer

A) True 
 B)False

Question 15

A podcast can be considered a social community.

Accepted Answer

A) True 
 B)False

Question 16

Which of the following most accurately describes a podcast?​

Accepted Answer

A) ​A multiplayer, competitive activity 
B) ​An interactive version of a community bulletin board 
C) ​A collaborative online working space 
D) ​A digital audio or video file 
E) ​A website to share information 
A) ​A multiplayer, competitive activity 
B) ​An interactive version of a community bulletin board 
C) ​A collaborative online working space 
D) ​A digital audio or video file 
E) ​A website to share information

Question 17

Ashley wants to increase the profits of her e-business. What two ways can be used to accomplish her goal of increasing profits?

Accepted Answer

A) Cutting back on expenses and increasing sales 
B) Increasing the number of employees and increasing sales 
C) Increasing good expenses and decreasing bad expenses 
D) Expanding her website and increasing her inventory 
E) Hiring more employees and decreasing costs 
A) Cutting back on expenses and increasing sales 
B) Increasing the number of employees and increasing sales 
C) Increasing good expenses and decreasing bad expenses 
D) Expanding her website and increasing her inventory 
E) Hiring more employees and decreasing costs

Question 18

Which of the following is true about marketing messages and social media?​

Accepted Answer

A) ​Traditional marketing messages are top down, similar to social media messages. 
B) ​Social media messages are typically bottom up. 
C) ​Social media marketing messages are not like traditional marketing messages. 
D) ​Social media follows traditional marketing messages and how they are distributed. 
E) ​Traditional marketing messages are bottom up. 
A) ​Traditional marketing messages are top down, similar to social media messages. 
B) ​Social media messages are typically bottom up. 
C) ​Social media marketing messages are not like traditional marketing messages. 
D) ​Social media follows traditional marketing messages and how they are distributed. 
E) ​Traditional marketing messages are bottom up.

Question 19

Christopher notices that his Discover Card statement gives the company's Web address (Discovercard.com) and directs him there to pay his bills and answer his questions. What e-business strategy is Discover employing with this reference to its website?

Accepted Answer

A) Increasing revenue streams 
B) Decreasing expenses 
C) Selling additional services such as fraud insurance 
D) Reallocating its revenue stream 
E) Decreasing revenue streams 
A) Increasing revenue streams 
B) Decreasing expenses 
C) Selling additional services such as fraud insurance 
D) Reallocating its revenue stream 
E) Decreasing revenue streams

Question 20

When were Facebook and Twitter created?​

Accepted Answer

A) ​In the past two years 
B) ​In the late 1970s 
C) ​In the late 1980s 
D) ​In the past decade 
E) ​In the early 1990s 
A) ​In the past two years 
B) ​In the late 1970s 
C) ​In the late 1980s 
D) ​In the past decade 
E) ​In the early 1990s

Which of the following can most accurately be described as an interactive community bulletin board?

LinkedIn is considered one of the top four social networking sites used by business.

Mystarbucksidea.com is an example of a ____ site.

Generally, it is desirable if e-business activities can shift revenues from traditional retail stores to online sales.

Even if a business's core customers do not use social media and social networking sites, businesses should still be devoting major resources to developing their social media presence.

___ is a general, broad term used for software designed to infiltrate a computer system without the user's consent.

Describe the internal and external forces that affect e-business.

The amount of sentiment expressed by social media users

____ read online forums, read blogs, and listen to podcasts.

Which of the following type of individual who uses social media maintains a profile and visits social networking sites?

Social games are an area of growth in social media.

Describe the term "digital native" and explain if you think the term and the definition are accurate. Provide examples to support your position.

A business model represents a ____ in a business situation.

All social media plans have a defined, clear start and stop date.

A podcast can be considered a social community.

Which of the following most accurately describes a podcast?

Ashley wants to increase the profits of her e-business. What two ways can be used to accomplish her goal of increasing profits?

Which of the following is true about marketing messages and social media?

Christopher notices that his Discover Card statement gives the company's Web address (Discovercard.com) and directs him there to pay his bills and answer his questions. What e-business strategy is Discover employing with this reference to its website?

When were Facebook and Twitter created?

Exploring the World of Business and Economics

Being Ethical and Socially Responsible

Exploring Global Business

Choosing a Form of Business Ownership

Small Business, Entrepreneurship, and Franchises

Understanding the Management Process

Creating a Flexible Organization

Producing Quality Goods and Services

Attracting and Retaining the Best Employees

Motivating and Satisfying Employees and Teams

Building Customer Relationships Through Effective Marketing

Creating and Pricing Products That Satisfy Customers

Distributing and Promoting Products

Using Management Information Systems and Accounting Information

Mastering Financial Management

Filters

Exam 14: Understanding Social Media and E-Business

Which of the following can most accurately be described as an interactive community bulletin board?​

LinkedIn is considered one of the top four social networking sites used by business.

Mystarbucksidea.com is an example of a ____ site.​

Generally, it is desirable if e-business activities can shift revenues from traditional retail stores to online sales.

Even if a business's core customers do not use social media and social networking sites, businesses should still be devoting major resources to developing their social media presence.

___ is a general, broad term used for software designed to infiltrate a computer system without the user's consent.

Describe the internal and external forces that affect e-business.

​The amount of sentiment expressed by social media users

____ read online forums, read blogs, and listen to podcasts.​

Which of the following type of individual who uses social media maintains a profile and visits social networking sites?​

Social games are an area of growth in social media.

Describe the term "digital native" and explain if you think the term and the definition are accurate. Provide examples to support your position.

A business model represents a ____ in a business situation.

All social media plans have a defined, clear start and stop date. ​

A podcast can be considered a social community.

Which of the following most accurately describes a podcast?​

Ashley wants to increase the profits of her e-business. What two ways can be used to accomplish her goal of increasing profits?

Which of the following is true about marketing messages and social media?​

Christopher notices that his Discover Card statement gives the company's Web address (Discovercard.com) and directs him there to pay his bills and answer his questions. What e-business strategy is Discover employing with this reference to its website?

When were Facebook and Twitter created?​

Exploring the World of Business and Economics

Being Ethical and Socially Responsible

Exploring Global Business

Choosing a Form of Business Ownership

Small Business, Entrepreneurship, and Franchises

Understanding the Management Process

Creating a Flexible Organization

Producing Quality Goods and Services

Attracting and Retaining the Best Employees

Motivating and Satisfying Employees and Teams

Building Customer Relationships Through Effective Marketing

Creating and Pricing Products That Satisfy Customers

Distributing and Promoting Products

Using Management Information Systems and Accounting Information

Mastering Financial Management

Filters

Which of the following can most accurately be described as an interactive community bulletin board?

Mystarbucksidea.com is an example of a ____ site.

The amount of sentiment expressed by social media users

____ read online forums, read blogs, and listen to podcasts.

Which of the following type of individual who uses social media maintains a profile and visits social networking sites?

All social media plans have a defined, clear start and stop date.

Which of the following most accurately describes a podcast?

Which of the following is true about marketing messages and social media?

When were Facebook and Twitter created?