Question 1

A podcast is a website that allows a company to share information.

Accepted Answer

A) True 
 B)False

Question 2

Online merchants like Amazon.com can reach a global customer base twenty-four hours a day, seven days a week.

Accepted Answer

A) True 
 B)False

Question 3

Webinars are a social media tool used most often to sell to other businesses.
​

Accepted Answer

A) True 
 B)False

Question 4

Which of the following is most likely to be the manner in which a business connects and communicates with other businesses rather than with customers?

Accepted Answer

A) Photo sharing 
B) Blogs 
C) Video sharing 
D) Webinars 
E) Podcasts 
A) Photo sharing 
B) Blogs 
C) Video sharing 
D) Webinars 
E) Podcasts

Question 5

"Critics" are the social media type that publish blogs, publish their own Web pages, and upload videos and music.

Accepted Answer

A) True 
 B)False

Question 6

Which of the following is not one of the top four social networking sites used by business?

Accepted Answer

A) Pinterest 
B) YouTube 
C) Facebook 
D) Twitter 
E) LinkedIn 
A) Pinterest 
B) YouTube 
C) Facebook 
D) Twitter 
E) LinkedIn

Question 7

​The first step for selecting the right social media tool(s) is

Accepted Answer

A) ​determining the company's social media objectives. 
B) ​targeting the right customers by creating surveys. 
C) ​segmenting the market by eliminating people who don't use social media. 
D) ​determining the proper racial, gender, and ethnic blend for the media audience. 
A) ​determining the company's social media objectives. 
B) ​targeting the right customers by creating surveys. 
C) ​segmenting the market by eliminating people who don't use social media. 
D) ​determining the proper racial, gender, and ethnic blend for the media audience.

Question 8

The growth of the Internet has created some new customer needs that did not exist before the creation of the Internet.

Accepted Answer

A) True 
 B)False

Question 9

What does "stickiest" refer to in regard to social media?​

Accepted Answer

A) ​Users who "stick" other friends to the site 
B) ​Social media sites that use cookies to "stick" users to their site 
C) ​Social media sites that connect users with other social media sites 
D) ​Companies that use social media to "stick" separate companies together in order to gain customers 
E) ​Users spending a great deal of time at a particular site 
A) ​Users who "stick" other friends to the site 
B) ​Social media sites that use cookies to "stick" users to their site 
C) ​Social media sites that connect users with other social media sites 
D) ​Companies that use social media to "stick" separate companies together in order to gain customers 
E) ​Users spending a great deal of time at a particular site

Question 10

Which of the following is the last step in building a social media plan?​

Accepted Answer

A) ​Establish social media objectives 
B) ​Listen to determine opportunities 
C) ​Segment and target the social media customer 
D) ​Select social media tools 
E) ​Implement and integrate the plan 
A) ​Establish social media objectives 
B) ​Listen to determine opportunities 
C) ​Segment and target the social media customer 
D) ​Select social media tools 
E) ​Implement and integrate the plan

Question 11

There are no such things as special e-business resources.

Accepted Answer

A) True 
 B)False

Question 12

Which of the following specialized business models would perform e-business activities to generate revenues by matching online buyers and sellers to facilitate exchanges?

Accepted Answer

A) Advertising e-business model 
B) Brokerage e-business model 
C) Subscription e-business model 
D) Pay-per-transaction e-business model 
E) C2B e-business model 
A) Advertising e-business model 
B) Brokerage e-business model 
C) Subscription e-business model 
D) Pay-per-transaction e-business model 
E) C2B e-business model

Question 13

The ABC Auto Supply Company of Burlington, Vermont, uses an e-commerce software program on its website to allow customers such as Quickeeze Body Shop to enter their own orders for auto parts. ABC is following a(n) ____ business model.

Accepted Answer

A) B2B 
B) supplier-to-customer 
C) B2C 
D) automotive-supply 
E) online customer focus 
A) B2B 
B) supplier-to-customer 
C) B2C 
D) automotive-supply 
E) online customer focus

Question 14

"Digital natives" have typically grown up with technology and are comfortable sharing information about themselves.

Accepted Answer

A) True 
 B)False

Question 15

​When designing a social media plan, businesses generally assume

Accepted Answer

A) ​social media is not free and can be quite expensive. 
B) ​social media is free. 
C) ​using social media is so easy a child can do it. 
D) ​using social media effectively for marketing is not free but does not require expertise 
A) ​social media is not free and can be quite expensive. 
B) ​social media is free. 
C) ​using social media is so easy a child can do it. 
D) ​using social media effectively for marketing is not free but does not require expertise

Question 16

Each objective of a social media plan should be all of the following except

Accepted Answer

A) measurable. 
B) specific. 
C) achievable. 
D) oriented toward the future. 
E) vague. 
A) measurable. 
B) specific. 
C) achievable. 
D) oriented toward the future. 
E) vague.

Question 17

Flickr would be considered a social gaming site.
​

Accepted Answer

A) True 
 B)False

A podcast is a website that allows a company to share information.

Online merchants like Amazon.com can reach a global customer base twenty-four hours a day, seven days a week.

Webinars are a social media tool used most often to sell to other businesses.

Which of the following is most likely to be the manner in which a business connects and communicates with other businesses rather than with customers?

"Critics" are the social media type that publish blogs, publish their own Web pages, and upload videos and music.

Which of the following is not one of the top four social networking sites used by business?

The first step for selecting the right social media tool(s) is

The growth of the Internet has created some new customer needs that did not exist before the creation of the Internet.

What does "stickiest" refer to in regard to social media?

Which of the following is the last step in building a social media plan?

There are no such things as special e-business resources.

Which of the following specialized business models would perform e-business activities to generate revenues by matching online buyers and sellers to facilitate exchanges?

The ABC Auto Supply Company of Burlington, Vermont, uses an e-commerce software program on its website to allow customers such as Quickeeze Body Shop to enter their own orders for auto parts. ABC is following a(n) ____ business model.

"Digital natives" have typically grown up with technology and are comfortable sharing information about themselves.

When designing a social media plan, businesses generally assume

Each objective of a social media plan should be all of the following except

Flickr would be considered a social gaming site.

Exploring the World of Business and Economics

Being Ethical and Socially Responsible

Exploring Global Business

Choosing a Form of Business Ownership

Small Business, Entrepreneurship, and Franchises

Understanding the Management Process

Creating a Flexible Organization

Producing Quality Goods and Services

Attracting and Retaining the Best Employees

Motivating and Satisfying Employees and Teams

Building Customer Relationships Through Effective Marketing

Creating and Pricing Products That Satisfy Customers

Distributing and Promoting Products

Using Management Information Systems and Accounting Information

Mastering Financial Management

Filters

Exam 14: Understanding Social Media and E-Business

A podcast is a website that allows a company to share information.

Online merchants like Amazon.com can reach a global customer base twenty-four hours a day, seven days a week.

Webinars are a social media tool used most often to sell to other businesses. ​

Which of the following is most likely to be the manner in which a business connects and communicates with other businesses rather than with customers?

"Critics" are the social media type that publish blogs, publish their own Web pages, and upload videos and music.

Which of the following is not one of the top four social networking sites used by business?

​The first step for selecting the right social media tool(s) is

The growth of the Internet has created some new customer needs that did not exist before the creation of the Internet.

What does "stickiest" refer to in regard to social media?​

Which of the following is the last step in building a social media plan?​

There are no such things as special e-business resources.

Which of the following specialized business models would perform e-business activities to generate revenues by matching online buyers and sellers to facilitate exchanges?

The ABC Auto Supply Company of Burlington, Vermont, uses an e-commerce software program on its website to allow customers such as Quickeeze Body Shop to enter their own orders for auto parts. ABC is following a(n) ____ business model.

"Digital natives" have typically grown up with technology and are comfortable sharing information about themselves.

​When designing a social media plan, businesses generally assume

Each objective of a social media plan should be all of the following except

Flickr would be considered a social gaming site. ​

Exploring the World of Business and Economics

Being Ethical and Socially Responsible

Exploring Global Business

Choosing a Form of Business Ownership

Small Business, Entrepreneurship, and Franchises

Understanding the Management Process

Creating a Flexible Organization

Producing Quality Goods and Services

Attracting and Retaining the Best Employees

Motivating and Satisfying Employees and Teams

Building Customer Relationships Through Effective Marketing

Creating and Pricing Products That Satisfy Customers

Distributing and Promoting Products

Using Management Information Systems and Accounting Information

Mastering Financial Management

Filters

Webinars are a social media tool used most often to sell to other businesses.

The first step for selecting the right social media tool(s) is

What does "stickiest" refer to in regard to social media?

Which of the following is the last step in building a social media plan?

When designing a social media plan, businesses generally assume

Flickr would be considered a social gaming site.