Question 1

When Dell Computer allows workers in a foreign country to provide technical assistance to its customers, it is engaging in

Accepted Answer

A) external recruitment. 
B) revenue stream buildup. 
C) insourcing. 
D) outsourcing. 
E) employment sourcing. 
A) external recruitment. 
B) revenue stream buildup. 
C) insourcing. 
D) outsourcing. 
E) employment sourcing.

Question 2

KPIs are​

Accepted Answer

A) ​quantitative measurements that define and measure the progress toward social media objectives. 
B) ​the benchmarks that a company sets for themselves. 
C) ​quantitative measurements that measure the profitability of a social media plan. 
D) ​qualitative measurements that define and measure the progress toward social media objectives. 
E) ​measurements submitted online to vendors and customers for analysis. 
A) ​quantitative measurements that define and measure the progress toward social media objectives. 
B) ​the benchmarks that a company sets for themselves. 
C) ​quantitative measurements that measure the profitability of a social media plan. 
D) ​qualitative measurements that define and measure the progress toward social media objectives. 
E) ​measurements submitted online to vendors and customers for analysis.

Question 3

One type of B2B model focuses on

Accepted Answer

A) facilitating sales transactions between businesses. 
B) increasing costs to consumers. 
C) gaining the loyalty of individual buyers. 
D) eliminating higher costs of finished products. 
E) all of the above. 
A) facilitating sales transactions between businesses. 
B) increasing costs to consumers. 
C) gaining the loyalty of individual buyers. 
D) eliminating higher costs of finished products. 
E) all of the above.

Question 4

Describe some of the ways that a business may choose to interact with other businesses or existing or potential consumers through social media.

Accepted Answer

Answers will vary. Using social content

Question 5

Rebecca is willing to invest time and money in attracting and retaining customers for her Mary Kay cosmetics business because she knows that

Accepted Answer

A) all women love her makeup; they just need an incentive to buy it. 
B) it will be worth it if each customer makes two purchases based on her investment of time and money. 
C) she enjoys the work, regardless of the financial results. 
D) one loyal customer's repeated purchases for life will be well worth the expense. 
E) these methods will greatly increase this month's profits for her business. 
A) all women love her makeup; they just need an incentive to buy it. 
B) it will be worth it if each customer makes two purchases based on her investment of time and money. 
C) she enjoys the work, regardless of the financial results. 
D) one loyal customer's repeated purchases for life will be well worth the expense. 
E) these methods will greatly increase this month's profits for her business.

Question 6

Which of the following can be most closely associated with "outsourcing tasks"?​

Accepted Answer

A) ​Blogs 
B) ​Podcasts 
C) ​Social gaming 
D) ​Crowdsourcing 
E) ​Media sharing 
A) ​Blogs 
B) ​Podcasts 
C) ​Social gaming 
D) ​Crowdsourcing 
E) ​Media sharing

Question 7

Data mining refers to searching large amounts of data looking for useful information.

Accepted Answer

A) True 
 B)False

Question 8

Which of the following is most like a radio show that could be distributed through the Web?

Accepted Answer

A) Podcast 
B) Blog 
C) Wiki 
D) Forum 
E) Social game 
A) Podcast 
B) Blog 
C) Wiki 
D) Forum 
E) Social game

Question 9

Website designers, Web masters, and programmers belong to which of the following specialized e-business resources?

Accepted Answer

A) Human 
B) Financial 
C) Material 
D) Informational 
E) Digital 
A) Human 
B) Financial 
C) Material 
D) Informational 
E) Digital

Question 10

A variety of special e-business resources are generally needed by the firm to successfully carry on any significant e-business activities.

Accepted Answer

A) True 
 B)False

Question 11

Computers and software belong to which of the following specialized e-business resources?

Accepted Answer

A) Human 
B) Financial 
C) Material 
D) Informational 
E) Digital 
A) Human 
B) Financial 
C) Material 
D) Informational 
E) Digital

Question 12

____ post ratings of products and services and contribute to and edit articles in wikis

Accepted Answer

A) Spectators 
B) Inactives 
C) Joiners 
D) Collectors 
E) Critics 
A) Spectators 
B) Inactives 
C) Joiners 
D) Collectors 
E) Critics

Question 13

Rosie's Flowers Company in Tulips, Ohio, uses an e-commerce software program on its website to allow customers to enter their own orders for flowers that are delivered by the end of the next business day. Rosie's Flowers follows a(n) ____ model.

Accepted Answer

A) B2B 
B) business-to-customer 
C) B2C 
D) Internet 
E) online customer focus 
A) B2B 
B) business-to-customer 
C) B2C 
D) Internet 
E) online customer focus

Question 14

Which of the following would be considered a revenue stream?

Accepted Answer

A) Advertising 
B) Subscription fees 
C) Sales of products 
D) Sales of services 
E) All of the above 
A) Advertising 
B) Subscription fees 
C) Sales of products 
D) Sales of services 
E) All of the above

Question 15

Claire browses for clothing at Banana Republic's website, but goes to a Banana Republic store to try on and purchase the clothing. This demonstrates what aspect of e-business?

Accepted Answer

A) A firm's website may lead to increased sales in its physical stores. 
B) Comparison shopping is easy and quick on the Internet. 
C) A website always provides a revenue stream for a company. 
D) An e-business provides very little benefit to a company's existing operations. 
E) Internet sales take away from a company's traditional sales. 
A) A firm's website may lead to increased sales in its physical stores. 
B) Comparison shopping is easy and quick on the Internet. 
C) A website always provides a revenue stream for a company. 
D) An e-business provides very little benefit to a company's existing operations. 
E) Internet sales take away from a company's traditional sales.

Question 16

External forces that affect e-business include all of the following except

Accepted Answer

A) globalization. 
B) available financing. 
C) changing technology. 
D) economic factors. 
E) all of the above are external forces that affect e-business. 
A) globalization. 
B) available financing. 
C) changing technology. 
D) economic factors. 
E) all of the above are external forces that affect e-business.

Question 17

Which of the following companies was one of the early adopters of consumer ratings?​

Accepted Answer

A) ​Facebook 
B) ​Yelp 
C) ​MySpace 
D) ​Amazon 
E) ​SocialLiving 
A) ​Facebook 
B) ​Yelp 
C) ​MySpace 
D) ​Amazon 
E) ​SocialLiving

Question 18

There are a very limited number of ways that a business can interact with other businesses as well as consumers through social media.

Accepted Answer

A) True 
 B)False

Question 19

Sources of revenue flowing into the firm are referred to as channels.

Accepted Answer

A) True 
 B)False

Question 20

Which of the following is the first step in building a social media plan?

Accepted Answer

A) Listen to determine opportunities 
B) Integrate the plan 
C) Segment and target the social media customer 
D) Select social media tools 
E) Establish social media objectives 
A) Listen to determine opportunities 
B) Integrate the plan 
C) Segment and target the social media customer 
D) Select social media tools 
E) Establish social media objectives

When Dell Computer allows workers in a foreign country to provide technical assistance to its customers, it is engaging in

KPIs are

One type of B2B model focuses on

Describe some of the ways that a business may choose to interact with other businesses or existing or potential consumers through social media.

Rebecca is willing to invest time and money in attracting and retaining customers for her Mary Kay cosmetics business because she knows that

Which of the following can be most closely associated with "outsourcing tasks"?

Data mining refers to searching large amounts of data looking for useful information.

Which of the following is most like a radio show that could be distributed through the Web?

Website designers, Web masters, and programmers belong to which of the following specialized e-business resources?

A variety of special e-business resources are generally needed by the firm to successfully carry on any significant e-business activities.

Computers and software belong to which of the following specialized e-business resources?

____ post ratings of products and services and contribute to and edit articles in wikis

Rosie's Flowers Company in Tulips, Ohio, uses an e-commerce software program on its website to allow customers to enter their own orders for flowers that are delivered by the end of the next business day. Rosie's Flowers follows a(n) ____ model.

Which of the following would be considered a revenue stream?

Claire browses for clothing at Banana Republic's website, but goes to a Banana Republic store to try on and purchase the clothing. This demonstrates what aspect of e-business?

External forces that affect e-business include all of the following except

Which of the following companies was one of the early adopters of consumer ratings?

There are a very limited number of ways that a business can interact with other businesses as well as consumers through social media.

Sources of revenue flowing into the firm are referred to as channels.

Which of the following is the first step in building a social media plan?

Exploring the World of Business and Economics

Being Ethical and Socially Responsible

Exploring Global Business

Choosing a Form of Business Ownership

Small Business, Entrepreneurship, and Franchises

Understanding the Management Process

Creating a Flexible Organization

Producing Quality Goods and Services

Attracting and Retaining the Best Employees

Motivating and Satisfying Employees and Teams

Building Customer Relationships Through Effective Marketing

Creating and Pricing Products That Satisfy Customers

Distributing and Promoting Products

Using Management Information Systems and Accounting Information

Mastering Financial Management

Filters

Exam 14: Understanding Social Media and E-Business

When Dell Computer allows workers in a foreign country to provide technical assistance to its customers, it is engaging in

KPIs are​

One type of B2B model focuses on

Describe some of the ways that a business may choose to interact with other businesses or existing or potential consumers through social media.

Rebecca is willing to invest time and money in attracting and retaining customers for her Mary Kay cosmetics business because she knows that

Which of the following can be most closely associated with "outsourcing tasks"?​

Data mining refers to searching large amounts of data looking for useful information.

Which of the following is most like a radio show that could be distributed through the Web?

Website designers, Web masters, and programmers belong to which of the following specialized e-business resources?

A variety of special e-business resources are generally needed by the firm to successfully carry on any significant e-business activities.

Computers and software belong to which of the following specialized e-business resources?

____ post ratings of products and services and contribute to and edit articles in wikis

Rosie's Flowers Company in Tulips, Ohio, uses an e-commerce software program on its website to allow customers to enter their own orders for flowers that are delivered by the end of the next business day. Rosie's Flowers follows a(n) ____ model.

Which of the following would be considered a revenue stream?

Claire browses for clothing at Banana Republic's website, but goes to a Banana Republic store to try on and purchase the clothing. This demonstrates what aspect of e-business?

External forces that affect e-business include all of the following except

Which of the following companies was one of the early adopters of consumer ratings?​

There are a very limited number of ways that a business can interact with other businesses as well as consumers through social media.

Sources of revenue flowing into the firm are referred to as channels.

Which of the following is the first step in building a social media plan?

Exploring the World of Business and Economics

Being Ethical and Socially Responsible

Exploring Global Business

Choosing a Form of Business Ownership

Small Business, Entrepreneurship, and Franchises

Understanding the Management Process

Creating a Flexible Organization

Producing Quality Goods and Services

Attracting and Retaining the Best Employees

Motivating and Satisfying Employees and Teams

Building Customer Relationships Through Effective Marketing

Creating and Pricing Products That Satisfy Customers

Distributing and Promoting Products

Using Management Information Systems and Accounting Information

Mastering Financial Management

Filters

KPIs are

Which of the following can be most closely associated with "outsourcing tasks"?

Which of the following companies was one of the early adopters of consumer ratings?