Exam 15: The Data Asset: Databases, Business Intelligence, Analytics, Big Data, and Competitive Advantage

Dynamic pricing is considered especially tricky in situations where consumers make repeated purchases and are more likely to remember past prices, and when they have alternative choices.

A(n) _____ is an AI system that examines data and hunts down and exposes patterns, in order to build models to exploit findings.

Turning data into useable information is hindered by transactional databases set up to be simultaneously accessed for reporting and analysis.

_____ is the process of using computers to identify hidden patterns in and to build models from large data sets.

_____ is by far the most popular language for creating and manipulating databases.

In many organizations, the majority of available data is not exploited to advantage.

Most transactional databases are not set up to be simultaneously accessed for reporting and analysis. As a consequence:

Enterprise software tends to be less integrated and standardized than the prior era of proprietary systems that many firms developed themselves.

Systems that can absorb any type of data, structured or not, from any type of source

The three Vs of "Big Data" are _____,_____, and ______; characteristics that distinguish it from conventional data analysis problems and require a new breed of technology.

Addressing a data need to compete in business or address future goals is known as ____________.

Having too much inventory or insufficient inventory is known as a retailer's "twin nightmares."

In database terminology, a record represents:

_____ refer to older information systems that are often incompatible with other systems, technologies, and ways of conducting business.

A data cube refers to a:

_____ refers to software for creating, maintaining, and manipulating data.

The term ____________ refers to a technology that sends messages to smartphones and other devices using a low-energy Bluetooth signal.

Computer-driven investment models can be very effective when the market behaves as it has in the past. However, in terms of historical consistency, they are vulnerable to failure in the face of:

A(n) _____ refers to a heads-up display of critical indicators that allow managers to get a graphical glance at key performance metrics.

Changing pricing based on demand conditions is known as ________.