Exam 15: The Data Asset: Databases, Business Intelligence, Analytics, Big Data, and Competitive Advantage

Airbnb's "____________" feature helps by leveraging the firm's industry-leading dataset, far larger and more comprehensive than rivals, and constantly updated over time, to suggest the perfect rate.

It's believed that medical errors are the _____ leading cause of death in the United States.

The data a firm can leverage is a true strategic asset when it is valuable, rare, imperfectly imitable, and non-substitutable.

In database systems, a _____ refers to a list of data.

Data can potentially be used as a strategic asset, capable of yielding sustainable competitive advantage. Which of the items below is not a characteristic of a potentially strategic asset?

In data warehousing projects, it is not uncommon for spending on consulting and services to cost five times or more than the cost of the technology itself.

_____ are the most common standard for expressing databases, whereby tables (files) are related based on common keys.

E-discovery refers to:

In database systems, a table is also known as a _____.

Systems that record a transaction (some form of business-related exchange), such as a cash register sale, ATM withdrawal, or product return are referred to as _____.

How is The EchoNest (part of Spotify) leveraging big data for a better music experience?

_____ refers to a job title focused on directing, performing, or overseeing activities associated with a database or set of databases.

Skittish and untrusting managers should realize that the first findings of analytics always reveal an optimal course of action.

Every dollar spent on technology may lead to five to seven more dollars on____________.

Describe "database," "DBMS," and "SQL."

The acronym_____ refers to a technology that is often used to tag objects and inventory items so that they can 'announce their presence' as they make their way along an organization's value chain.