Exam 15: The Data Asset: Databases, Business Intelligence, Analytics, Big Data, and Competitive Advantage

_____ is the general term used to describe the massive amount of data available to today's managers.

_____ are model building techniques where computers examine many potential solutions to a problem, iteratively modifying various mathematical models, and comparing the mutated models to search for a best alternative.

Inventory turnover ratio is:

Firms that collect and resell data are known as:

Data becomes _____ when it is presented in a context so that it can answer a question or support decision making.

Tesco is the planet's largest retailer.

Data warehouses are composed entirely of proprietary corporate data, while data marts take advantage of data purchased from third-party firms.

How has Wal-Mart leveraged information technology to become the world's largest retailer?

Data obtained from outside sources, when combined with a firm's proprietary internal data assets, can give the firm a competitive edge.

In database systems, a _____ defines the data that a table can hold.

_____ are AI systems that leverage rules or examples to perform a task in a way that mimics applied human expertise.

??????????????Database technology known by the term __________________ is especially popular with Internet firms that rely on massive, unwieldy, and disparately structured data; and this technology is often at the heart of what are often characterized as "big data" efforts.

Why do firms need to create separate data repositories for their reporting and analytics work?

Advantages based on capabilities and data that others can acquire are long-lived.

_____ refers to the process of combining aspects of reporting, data exploration and ad hoc queries, and sophisticated data modeling and analysis.

If a customer pays a retailer in cash, he is likely to remain a mystery to the retailer because his name is not attached to the money. Retailers can tie the customer to cash transactions and track the customer's activity if they can convince the customer to use a _____.

Briefly describe the different sources of enterprise data for firms.

Which of the following is not considered an advantage of Hadoop?

The open-source project known as ____________ was created to analyze massive amounts of raw information better than traditional, highly structured databases.

Why would a firm choose Hadoop for a big data project instead of using conventional relationial databases?