Exam 11: Facebook: a Billion-Plus Users, the High-Stakes Move to Mobile, and Big Business From the Social Graph

_____ refer(s) to the act of taking a job traditionally performed by a designated agent (usually an employee) and outsourcing it to an undefined, generally large group of people in the form of an open call.

Which of the following statements is true about Facebook?

Facebook's Mark Zuckerberg has declared Internet access to be a "____________."

Facebook continues to relentlessly hunt for innovations showing both patience with new efforts and a_________.

If increasingly large parts of the Web reside inside a single (and, for the most part, closed) service, innovation, __________, and exchange may suffer.

Systems distributed throughout the Internet that help improve the delivery speeds of Web pages and other media, typically by spreading access across multiple sites located closer to users are known as:

Roughly one in every seven people on the planet has a Facebook account.

In terms of generating ad revenue on a CPM basis, information and news-oriented sites do much better than social networking sites.

A Pew Research study found that nearly _____ in ten Internet users have taken steps online to remove or mask their digital footprints on some level.

The dark Web refers to:

Evidence suggests that most people are accepting some degree of data sharing as long as they know that they can easily turn it off if they want to.

Issues of content adjacency and ______ can make social networking ads less attractive than ads running alongside search and professionally produced content sites.

Facebook can be completely indexed by search engines, like Google and Bing, being able to index all of Facebook content.

Every eighteen months, employees are required to leave their teams and work on something different for at least a month

Firms spend more advertising online than they do on radio and magazine ads.

Banner ads are often billed based on _____.

Facebook's growing dominance has given rise to the fear that if increasingly large parts of the Web reside inside a single service, innovation, competition, and exchange may suffer.

The term "content adjacency" refers to:

The advertising acronym CPM is defined as ______.

_____ is considered to be the most persuasive and valuable method of promoting products and services.