Exam 11: Facebook: a Billion-Plus Users, the High-Stakes Move to Mobile, and Big Business From the Social Graph

Facebook founder and CEO Mark Zuckerberg maintains a majority of voting rights in the public company, virtually guaranteeing that his control of the firm continues, regardless of what investors say.

Facebook COO Cheryl Sandberg came to the firm from previous employment at Yahoo?

WeChat has proven to be a successful app-based platform in China. What does WeChat offer? How has Facebook tried to expand Messenger into a platform?

Which of the following statements is true of localization?

What are the hurdles encountered by Facebook in advertising? Compare Facebook's ad model with other successful online advertising firms.

What are Facebook Instant Articles and why would a firm want to take advantage of this offering?

A stockbroker trades shares she does not own with an obligation of later repayment, and in the hope that the price of traded shares will fall. She then repays share debt with shares purchased at a lower price and pockets the spread between initial share price and repayment price. This attempt to profit from a falling stock price is known as _____.

Today, mobile makes up the vast majority of Facebook advertising revenue.

Facebook's "no-beta" culture seldom tolerates mistakes on the road to progress.

Facebook followed Twitter's _____ with its own Facebook live video streaming tool,

How are News Feeds a source of value for users on Facebook?

Firms that grow quickly may seem less risky/more likely to succeed; therefore fast growth may help an entrepreneur extract better ownership terms from potential investors.

China's fast-growing WeChat is the world's _________largest mobile-messaging service

Describe how Facebook 'leveraged Econ 101' or fundamental economics principals, for better performance and user experience with its ad products.

_____ is the biggest photo-sharing site on the Web, taking in around three billion photos each month.

When a firm _____, it sells stock to the public for the first time.

Facebook has dominated the desktop, but why is mobile, specifically apps offered on smartphones, considered different than browser-based services, potentially limiting the likelihood that browser-dominant platforms will also lead with app-centric offerings?

What does the acronym CPM stand for?

_____ are systems distributed throughout the Internet (or other network) that help to improve the delivery (and hence loading) speeds of Web pages and other media, typically by spreading access across multiple sites located closer to users.

Developers who make applications create _____ that have the potential to add value to Facebook beyond what the firm itself provides to its users.