Exam 11: Facebook: a Billion-Plus Users, the High-Stakes Move to Mobile, and Big Business From the Social Graph

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When others take advantage of a user or a service without providing any sort of reciprocal benefit, it is called localization.

(True/False)

4.8/5

(33)

Question 41

Mark Zuckerberg, the founder of Facebook, ensured that he remained in control of the firm even after it went public by:

(Multiple Choice)

4.8/5

(47)

Question 42

Software that is free and whose code can be accessed and potentially modified by anyone is referred to as _____.

(Multiple Choice)

4.9/5

(33)

Question 43

Which of the following statements holds true of network effects?

(Multiple Choice)

4.7/5

(33)

Question 44

Analysts are so bullish on Facebook's mobile advertising prospects because

(Multiple Choice)

4.8/5

(43)

Question 45

Third-party Web sites can choose to accept a user's Facebook credentials to allow the user to access their content.

(True/False)

4.9/5

(37)

Question 46

Which of the following issues raises advertiser concerns on promoting products and services on social networking sites?

(Multiple Choice)

4.9/5

(41)

Question 47

"Users want some semblance of control over their personal data, even if they are not bothered to manage it." This is often known as:

(Multiple Choice)

4.8/5

(38)

Question 48

Facebook acquired WhatsApp for $_________

(Short Answer)

5.0/5

(44)

Question 49

Facebook has offered a system where Web site operators can choose to accept a user's Facebook credentials for logging in. Web site operators appreciate this feature because:

(Multiple Choice)

4.8/5

(32)

Question 50

Write a brief note on the factors that have led to the spectacular growth of advertising on Facebook.

(Essay)

4.8/5

(42)

Question 51

Facebook (and other apps the firm owns) collectively represent the largest photo-sharing service on the Web, ahead of Picasa, Flickr, and Photobucket, even though all of these other efforts got started before Facebook.

(True/False)

4.8/5

(43)

Question 52

_____ is a term used to describe each time an ad is served to a user for viewing.

(Short Answer)

4.8/5

(39)

Question 53

Discuss the controversies that were caused by Facebook's Beacon program and the new terms of service. What implications did these incidents have for the firm?

(Essay)

4.7/5

(40)

Question 54

In the context of Facebook's business strategy, the walled garden refers to the connections between individuals and organizations.

(True/False)

4.7/5

(33)

Question 55

Facebook's acquisition of WhatsApp was a way for Zuckerberg's firm to gain leadership in the fast-growing mobile messaging market.

(True/False)

4.8/5

(32)

Question 56

Why is Sheryl Sandberg considered to be the copilot of Facebook?

(Essay)

4.8/5

(31)

Question 57

One of Facebook's key resources for competitive advantage is:

(Multiple Choice)

4.9/5

(35)

Question 58

How is Facebook partnering with third-party data providers to improve ad targeting?

(Essay)

4.8/5

(34)

Question 59

Facebook purchased Oculus VR because, like Zuckerberg, the firm's youthful founder had already built a platform with a massive customer base.

(True/False)

4.9/5

(38)

Question 60

Showing 41 - 60 of 101

When others take advantage of a user or a service without providing any sort of reciprocal benefit, it is called localization.

Mark Zuckerberg, the founder of Facebook, ensured that he remained in control of the firm even after it went public by:

Software that is free and whose code can be accessed and potentially modified by anyone is referred to as _____.

Which of the following statements holds true of network effects?

Analysts are so bullish on Facebook's mobile advertising prospects because

Third-party Web sites can choose to accept a user's Facebook credentials to allow the user to access their content.

Which of the following issues raises advertiser concerns on promoting products and services on social networking sites?

"Users want some semblance of control over their personal data, even if they are not bothered to manage it." This is often known as:

Facebook acquired WhatsApp for $_________

Facebook has offered a system where Web site operators can choose to accept a user's Facebook credentials for logging in. Web site operators appreciate this feature because:

Write a brief note on the factors that have led to the spectacular growth of advertising on Facebook.

Facebook (and other apps the firm owns) collectively represent the largest photo-sharing service on the Web, ahead of Picasa, Flickr, and Photobucket, even though all of these other efforts got started before Facebook.

_____ is a term used to describe each time an ad is served to a user for viewing.

Discuss the controversies that were caused by Facebook's Beacon program and the new terms of service. What implications did these incidents have for the firm?

In the context of Facebook's business strategy, the walled garden refers to the connections between individuals and organizations.

Facebook's acquisition of WhatsApp was a way for Zuckerberg's firm to gain leadership in the fast-growing mobile messaging market.

Why is Sheryl Sandberg considered to be the copilot of Facebook?

One of Facebook's key resources for competitive advantage is:

How is Facebook partnering with third-party data providers to improve ad targeting?

Facebook purchased Oculus VR because, like Zuckerberg, the firm's youthful founder had already built a platform with a massive customer base.

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