A) a phenomenon whereby firms can make money by offering a near-limitless selection. B) the act of taking a job traditionally performed by a designated agent and contracting it out to an undefined generally large group of people in the form of an open call. C) a classification of software that monitors trends among customers and uses this data to personalize an individual customer's experience. D) the removal of an organization from a firm's distribution channel. E) an industry practice whereby content is available to a given distribution channel for a specified time period or 'window,' usually under a different revenue model. A) a phenomenon whereby firms can make money by offering a near-limitless selection. B) the act of taking a job traditionally performed by a designated agent and contracting it out to an undefined generally large group of people in the form of an open call. C) a classification of software that monitors trends among customers and uses this data to personalize an individual customer's experience. D) the removal of an organization from a firm's distribution channel. E) an industry practice whereby content is available to a given distribution channel for a specified time period or 'window,' usually under a different revenue model.

A) are minor, insignificant costs. B) are associated with each additional unit produced. C) are the costs incurred as a result of choosing one option over another. D) are constant and do not vary according to production volume. E) are also known as overhead. A) are minor, insignificant costs. B) are associated with each additional unit produced. C) are the costs incurred as a result of choosing one option over another. D) are constant and do not vary according to production volume. E) are also known as overhead.

Exam 4: Netflix in Two Acts: the Making of an E-Commerce Giant and the Uncertain Future of Atoms to Bits

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One of the benefits of Netflix moving internationally is that any title licensed from the United States also comes with the right to stream the title worldwide, regardless of customer geography.

(True/False)

4.8/5

(41)

Question 41

Netflix gets to retain the entire subscription revenue for every disc sent out to a customer.

(True/False)

4.9/5

(30)

Question 42

What recognition has Netflix received from the rating agency ForeSee?

(Essay)

5.0/5

(32)

Question 43

Crowdsourcing is:

(Multiple Choice)

4.9/5

(33)

Question 44

What solution has Netflix come up with to address the need to deliver content to customers' televisions?

(Multiple Choice)

4.9/5

(32)

Question 45

Costs that do not vary according to production volume are called _____.

(Multiple Choice)

4.9/5

(42)

Question 46

Ownership of digital assets isn't always as it appears to consumers. Many Netflix original series like "House of Cards" are actually not own by Netflix, and other firms can license these titles, while Netflix may need to acquire additional rights to stream these titles overseas.

(True/False)

4.8/5

(25)

Question 47

Netflix is now crunching and comparing user preferences across 75 nations, worldwide - a level of profile detail and user preferences that no one can come close to matching.

(True/False)

4.8/5

(38)

Question 48

When firms enjoy economies of scale they:

(Multiple Choice)

4.9/5

(44)

Question 49

________________ refers to a ruling which states that a firm can distribute physical copies of legally acquired copyright-protected products. This enables services such as libraries and video rental, but this right does not apply to streaming digital copies.

(Short Answer)

4.8/5

(47)

Question 50

The marginal cost of digital goods is typically considered to be _____________

(Short Answer)

4.9/5

(31)

Question 51

Netflix's decision to unbundle the single fee for its $10 base service into two separate $8 plans for DVD-by-mail and streaming over the Internet proved to be a welcome surprise to most customers.

(True/False)

4.8/5

(40)

Question 52

In 2010, Reed Hastings was named Fortune Magazine's "Business Person of the Year." Yet according to readings and class discussions, what was the Netflix CEO's "biggest strategic regret" to that point? What was his reason for giving this answer?

(Essay)

4.8/5

(33)

Question 53

Marginal costs:

(Multiple Choice)

4.8/5

(37)

Question 54

How does Netflix use collaborative filtering software to match movie titles with customer tastes? In what ways does this software help Netflix garner sustainable competitive advantage?

(Essay)

4.8/5

(34)

Question 55

_____ is a classification of software that monitors trends among customers and uses this data to personalize an individual customer's experience.

(Short Answer)

4.8/5

(30)

Question 56

Once Netflix became a public company, the firm was required to disclose its financial position and reveal it was on a profit march.

(True/False)

4.8/5

(39)

Question 57

Walmart and Blockbuster were well-known firms. Why weren't they able to leverage their brands to compete against Netflix?

(Essay)

4.9/5

(34)

Question 58

An internal team at Netflix developed a prototype set top box to enable the direct streaming of content to customers' television sets. However, the idea of offering it to Netflix customers was dropped because:

(Multiple Choice)

4.8/5

(32)

Question 59

Netflix's initial revenue model was based on a flat-rate monthly subscription fee rather than a per-disc rental fee.

(True/False)

4.9/5

(33)

Question 60

Showing 41 - 60 of 96

One of the benefits of Netflix moving internationally is that any title licensed from the United States also comes with the right to stream the title worldwide, regardless of customer geography.

Netflix gets to retain the entire subscription revenue for every disc sent out to a customer.

What recognition has Netflix received from the rating agency ForeSee?

Crowdsourcing is:

What solution has Netflix come up with to address the need to deliver content to customers' televisions?

Costs that do not vary according to production volume are called _____.

Ownership of digital assets isn't always as it appears to consumers. Many Netflix original series like "House of Cards" are actually not own by Netflix, and other firms can license these titles, while Netflix may need to acquire additional rights to stream these titles overseas.

Netflix is now crunching and comparing user preferences across 75 nations, worldwide - a level of profile detail and user preferences that no one can come close to matching.

When firms enjoy economies of scale they:

________________ refers to a ruling which states that a firm can distribute physical copies of legally acquired copyright-protected products. This enables services such as libraries and video rental, but this right does not apply to streaming digital copies.

The marginal cost of digital goods is typically considered to be _____________

Netflix's decision to unbundle the single fee for its $10 base service into two separate $8 plans for DVD-by-mail and streaming over the Internet proved to be a welcome surprise to most customers.

In 2010, Reed Hastings was named Fortune Magazine's "Business Person of the Year." Yet according to readings and class discussions, what was the Netflix CEO's "biggest strategic regret" to that point? What was his reason for giving this answer?

Marginal costs:

How does Netflix use collaborative filtering software to match movie titles with customer tastes? In what ways does this software help Netflix garner sustainable competitive advantage?

_____ is a classification of software that monitors trends among customers and uses this data to personalize an individual customer's experience.

Once Netflix became a public company, the firm was required to disclose its financial position and reveal it was on a profit march.

Walmart and Blockbuster were well-known firms. Why weren't they able to leverage their brands to compete against Netflix?

An internal team at Netflix developed a prototype set top box to enable the direct streaming of content to customers' television sets. However, the idea of offering it to Netflix customers was dropped because:

Netflix's initial revenue model was based on a flat-rate monthly subscription fee rather than a per-disc rental fee.

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