Exam 4: Netflix in Two Acts: the Making of an E-Commerce Giant and the Uncertain Future of Atoms to Bits

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_____ is a situation where two or more firms are both competitors and collaborators, or "frenemies."

(Short Answer)
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_____ refers to removing an organization from a firm's distribution channel.

(Multiple Choice)
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If fast-lane access or bandwidth caps become commonplace, Netflix could suffer.

(True/False)
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Some 75 to 80 percent of what people watch on the service comes from Netflix _________

(Multiple Choice)
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The act of taking a job traditionally performed by a designated agent (usually an employee) and outsourcing it to an undefined generally large group of people in the form of an open call is known as _____.

(Short Answer)
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The shift from atoms to bits does not stand to impact content creators, middlemen, and retailers.

(True/False)
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Collaborative filtering is a technology that allows customers to meet and select titles for viewing parties.

(True/False)
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Choose the correct answer: Why is the “First-Sale Doctrine,” including understanding when it does and doesn’t apply, relevant to Netflix?

(Multiple Choice)
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Firms with high churn rates are likely to be more profitable.

(True/False)
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Netflix can send out any DVD it buys because of a Supreme Court ruling known as the _____.

(Multiple Choice)
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Brand and advertising are synonyms for the same concept.

(True/False)
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Provide a brief description of the basics of the Netflix DVD-by-mail business model.

(Essay)
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A major factor in Netflix's success is competitive advantage.

(True/False)
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In the context of the Netflix case, _____ refers to an extremely large selection of content or products.

(Short Answer)
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Netflix competitors in streaming are small and mostly unprofitable.

(True/False)
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Even if Netflix gave Cinematch away to its rivals, they would still not be able to make the same kind of accurate recommendations as Netflix. This is because of Netflix's _____.

(Multiple Choice)
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In context to Netflix, what are the scale advantages associated with streaming?

(Essay)
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Which of the following is true about the Netflix streaming business?

(Multiple Choice)
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Internet retailers serve a larger geographic area with comparably smaller infrastructure and staff. This fact suggests that Internet businesses are more _____.

(Multiple Choice)
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Which of the following is true of Netflix?

(Multiple Choice)
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