Question 1

Collaborative filtering is a classification of software that:

Accepted Answer

A)  is used to gather user ratings and calculate a gross average user rating for each movie. 
B)  provides Netflix users with parental controls and other options while streaming movies online. 
C)  selectively sorts movies based on their censor ratings and delivers age-appropriate search results. 
D)  monitors trends among customers to personalize an individual customer's experience. 
E)  collates user ratings for a movie and creates a ranked list of movies most liked by users. 
A)  is used to gather user ratings and calculate a gross average user rating for each movie. 
B)  provides Netflix users with parental controls and other options while streaming movies online. 
C)  selectively sorts movies based on their censor ratings and delivers age-appropriate search results. 
D)  monitors trends among customers to personalize an individual customer's experience. 
E)  collates user ratings for a movie and creates a ranked list of movies most liked by users.

Question 2

Within the DVD-by-mail segment, Netflix remained bigger than both Wal-Mart and Blockbuster.

Accepted Answer

A) True 
 B)False

Question 3

How is scale important to Netflix streaming business?

Accepted Answer

A)  A larger firm with more customers can spend more on content licenses 
B)  The firm can build larger data centers as it competes with the likes of Amazon Prime 
C)  Netflix can continue to expand its network of nationwide distribution centers to overseas locations 
D)  It will allow the firm to improve the marginal cost of its titles, which will also improve profitability 
E)  All of the above 
A)  A larger firm with more customers can spend more on content licenses 
B)  The firm can build larger data centers as it competes with the likes of Amazon Prime 
C)  Netflix can continue to expand its network of nationwide distribution centers to overseas locations 
D)  It will allow the firm to improve the marginal cost of its titles, which will also improve profitability 
E)  All of the above

Question 4

At Netflix, the marginal cost for digital goods is zero for all licensees.

Accepted Answer

A) True 
 B)False

Question 5

One challenge that Netflix faced was that Blockbuster and Walmart were able to quickly extend their strong brands to also become synonymous with a DVD-by-mail subscription service.

Accepted Answer

A) True 
 B)False

Question 6

The term _______________ refers to the rate at which customers leave a product or service.

Accepted Answer

The answer of The term _______________ refers to the rate...

Question 7

A low _____ is usually key to a firm's profitability because acquiring a customer is more expensive than keeping one.

Accepted Answer

A)  subscription fee 
B)  inventory size 
C)  churn rate 
D)  switching cost 
E)  opportunity cost 
A)  subscription fee 
B)  inventory size 
C)  churn rate 
D)  switching cost 
E)  opportunity cost

Question 8

Although sometimes referred to as "rental," Netflix's model is really a substitute good for conventional use-based media rental.

Accepted Answer

A) True 
 B)False

Question 9

The shift from atoms to bits is realigning nearly every media industry.

Accepted Answer

A) True 
 B)False

Question 10

At Netflix, the majority of the DVD titles shipped are from back-catalog titles, not new releases.

Accepted Answer

A) True 
 B)False

Question 11

Netflix uses data to create tailored audience promotions.

Accepted Answer

A) True 
 B)False

Question 12

Which of the following represents an advantage enjoyed by the Netflix DVD-by-mail business over traditional video stores?

Accepted Answer

A)  Lower technology overhead 
B)  Lower shipping expenses 
C)  Larger entertainment selection 
D)  Higher energy costs 
E)  Higher churn rates 
A)  Lower technology overhead 
B)  Lower shipping expenses 
C)  Larger entertainment selection 
D)  Higher energy costs 
E)  Higher churn rates

Question 13

In exchange for a percentage of the DVD-by-mail subscription revenue for every disk sent out by Netflix, movie studios offer Netflix:

Accepted Answer

A)  online streaming rights free of cost. 
B)  higher fees for marketing less-popular movies. 
C)  DVD titles at a discounted or wholesale price. 
D)  distribution rights to certain movies free of cost. 
E)  strong bargaining power in negotiations for digital distribution rights. 
A)  online streaming rights free of cost. 
B)  higher fees for marketing less-popular movies. 
C)  DVD titles at a discounted or wholesale price. 
D)  distribution rights to certain movies free of cost. 
E)  strong bargaining power in negotiations for digital distribution rights.

Question 14

Fixed costs vary according to production volume.

Accepted Answer

A) True 
 B)False

Question 15

Netflix is said to have accounted for a 50 percent decline in network TV viewership during 2015.? HYPERLINK "" \l "ftn.fn-36"

Accepted Answer

A) True 
 B)False

Question 16

While it may be possible for rivals to match technology, the true exploitable resource created and leveraged through collaborative filtering technology is the data asset.

Accepted Answer

A) True 
 B)False

Collaborative filtering is a classification of software that:

Within the DVD-by-mail segment, Netflix remained bigger than both Wal-Mart and Blockbuster.

How is scale important to Netflix streaming business?

At Netflix, the marginal cost for digital goods is zero for all licensees.

One challenge that Netflix faced was that Blockbuster and Walmart were able to quickly extend their strong brands to also become synonymous with a DVD-by-mail subscription service.

The term _______________ refers to the rate at which customers leave a product or service.

A low _____ is usually key to a firm's profitability because acquiring a customer is more expensive than keeping one.

Although sometimes referred to as "rental," Netflix's model is really a substitute good for conventional use-based media rental.

The shift from atoms to bits is realigning nearly every media industry.

At Netflix, the majority of the DVD titles shipped are from back-catalog titles, not new releases.

Netflix uses data to create tailored audience promotions.

Which of the following represents an advantage enjoyed by the Netflix DVD-by-mail business over traditional video stores?

In exchange for a percentage of the DVD-by-mail subscription revenue for every disk sent out by Netflix, movie studios offer Netflix:

Fixed costs vary according to production volume.

Netflix is said to have accounted for a 50 percent decline in network TV viewership during 2015.? HYPERLINK "" \l "ftn.fn-36"

While it may be possible for rivals to match technology, the true exploitable resource created and leveraged through collaborative filtering technology is the data asset.

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Filters

Exam 4: Netflix in Two Acts: the Making of an E-Commerce Giant and the Uncertain Future of Atoms to Bits

Collaborative filtering is a classification of software that:

Within the DVD-by-mail segment, Netflix remained bigger than both Wal-Mart and Blockbuster.

How is scale important to Netflix streaming business?

At Netflix, the marginal cost for digital goods is zero for all licensees.

One challenge that Netflix faced was that Blockbuster and Walmart were able to quickly extend their strong brands to also become synonymous with a DVD-by-mail subscription service.

The term _______________ refers to the rate at which customers leave a product or service.

A low _____ is usually key to a firm's profitability because acquiring a customer is more expensive than keeping one.

Although sometimes referred to as "rental," Netflix's model is really a substitute good for conventional use-based media rental.

The shift from atoms to bits is realigning nearly every media industry.

At Netflix, the majority of the DVD titles shipped are from back-catalog titles, not new releases.

Netflix uses data to create tailored audience promotions.

Which of the following represents an advantage enjoyed by the Netflix DVD-by-mail business over traditional video stores?

In exchange for a percentage of the DVD-by-mail subscription revenue for every disk sent out by Netflix, movie studios offer Netflix:

Fixed costs vary according to production volume.

Netflix is said to have accounted for a 50 percent decline in network TV viewership during 2015.? HYPERLINK "" \l "ftn.fn-36"

While it may be possible for rivals to match technology, the true exploitable resource created and leveraged through collaborative filtering technology is the data asset.

Setting the Stage: Technology and the Modern Enterprise

Strategy and Technology: Concepts and Frameworks for Understanding What Separates Winners From Losers

Zara: Fast Fashion From Savvy Systems

Moores Law and More: Fast, Cheap Computing and What This Means for the Manager

Disruptive Technologies: Understanding the Giant Killers and Considerations for Avoiding Extinction

Amazoncom: an Empire Stretching From Cardboard Box to Kindle to Cloud

Understanding Network Effects: Strategies for Competing in a Platform-Centric, Winner-Take-All World

Social Media, Peer Production, and Web 2.0

The Sharing Economy, Collaborative Consumption, and Creating More Efficient Markets Through Technology

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Rent the Runway: Entrepreneurs Expanding an Industry by Blending Tech With Fashion, John Gallaugher - Information Systems: a Managers Guide to Harnessing Technology, Version 6.0

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Google in Three Parts: Search, Online Advertising, and an Alphabet of Opportunity

Filters