Exam 9: Managing Strategy

The top managers of the corporation are meeting to discuss how they will compete in their chosen markets and how they will attract and satisfy customers.These managers are discussing ________.

A ________ describes the rationale of how a company is going to make money.

A trucking company that grows by purchasing a chain of gasoline stations is engaged in horizontal integration.

An organization that is diversifying its product line is exhibiting what type of corporate strategy?

At Ronald's fast food business for five years the French fries are its most popular product. During the past year,its profits have suffered because the farm that supplies it with potatoes has increased its prices drastically.What should Ronald's do to control its production costs?

The BCG matrix evaluates an organization's various businesses to identify which ones offer high potential and which ones drain organizational resources.

During the Great Recession,Malcolm's Racing Bikes lost a considerable amount of its business because customers could no longer afford the expensive models in his shop.He was very near bankruptcy.Malcolm began carrying a line of less expensive bikes to appeal to recreational bicyclists and families and also opened a repair service.Malcolm used a ________ strategy.

Casey majored in marketing and really enjoyed studying market research as a subject.Through research on the Internet and in the university library,she discovers that this industry appears to have significant positive external trends.She interprets this as a(n)________.

Discuss how managers can formulate e-business strategies that contribute to the development of a sustainable competitive advantage in today's environment.

A company that competes by offering unique products that are widely valued by customers is following a ________.

An Internet-based knowledge management system that shortens customer response times would be an e-business technique that contributes to the competitive advantage of a ________.

When a company combines with firms in different and dissimilar industries,it indulges in ________.

The first step in the strategic management process is analyzing the external environment.

When an organization is analyzing its labor supply,it is studying its ________.

Discuss the five forces model and the various competitive strategies that an organization may use.

Computer peripherals provider Ascent plans to enter a new market in another country.Which of the following represents a threat for Ascent?

________ is the ability to anticipate,envision,maintain flexibility,think strategically,and work with others in the organization to initiate changes that will create a viable and valuable future for the organization.

Patrick expects that each person he hires for his online business to be involved in studying trends involving new technology,competitors,and customers.These employees are involved in ________.

Ferrari sells very expensive,stylish,high-quality cars to very wealthy people.Ferrari follows a ________ strategy.

Stars,one of the four business groups in the BCG matrix,are characterized by low growth and high market share.