Exam 9: Managing Strategy
Functional-level strategy directly supports the ________.
B
Activities that an organization does well or resources that it has available are called capabilities.
False
Discuss the corporate portfolio matrix and the Boston Consulting Group (BCG)matrix.
When an organization's corporate strategy encompasses a number of businesses,managers can manage this collection,or portfolio,of businesses using a tool called a corporate portfolio matrix.This matrix provides a framework for understanding diverse businesses and helps managers establish priorities for allocating resources.The first portfolio matrix-the BCG matrix-was developed by the Boston Consulting Group and introduced the idea that an organization's various businesses could be evaluated and plotted using a 2 × 2 matrix to identify which ones offered high potential and which were a drain on organizational resources.The horizontal axis represents market share (low or high)and the vertical axis indicates anticipated market growth (low or high).A business unit is evaluated using a SWOT analysis and placed in one of the four categories: dogs,cash cows,stars,and question marks.a.Dogs - They should be sold off or liquidated as they have low market share in markets with low growth potential.b.Cash Cows - These have low anticipated growth rate but high market share.Managers should "milk" them for as much as they can,limit any new investment in them,and use the large amounts of cash generated to invest in stars and question marks with strong potential to improve market share.c.Stars - These have high anticipated growth rate and high market share.Heavy investment in stars will help take advantage of the market's growth and help maintain high market share.The stars eventually develop into cash cows as their markets mature and sales growth slows.d.Question Marks - These have high anticipated growth rate but low market share.The hardest decision for managers relates to the question marks.After careful analysis,some will be sold off and others strategically nurtured into stars.
Discuss the methods by which an organization grows.Give relevant examples.
Explain the term "first mover" and then list some of the advantages and disadvantages of being a first mover in the market.
A turnaround strategy is a type of renewal strategy used when an organization is in serious trouble.
Bella Vista Clothing targets teenage girls with a range of affordable ready-to-wear clothing.The company is opening two new outlets,as sales have been excellent.Which of the following represents a strength for the company?
A ________ strategy determines what businesses a company is in or wants to be in,and what it wants to do with those businesses.
When an organization continues serving the same clients by offering the same product or service,maintaining market share,and sustaining the organization's current business operations,it is following a ________ strategy.
A ________ strategy is used to deal with minor performance problems.It helps an organization stabilize operations,revitalize organizational resources and capabilities,and prepare to compete once again.
Within an organization,the single independent businesses that formulate their own competitive strategies are known as strategic business units.
Joe's Hardware bought Moe's hardware on the other side of town.This is an example of ________.
Evaluating an organization's intangible assets is part of conducting an internal analysis in the strategic management process.
In the BCG matrix,a business unit that has a high anticipated growth rate but a low market share is known as a ________.
________ should be sold off or liquidated as they have low market share and low growth potential.
Managers using the strategic management process always achieve positive outcomes.
Discuss the concept of competitive advantage and explain how quality is a competitive advantage.
In the BCG matrix,a ________ enjoys a high anticipated growth rate and a high market share.
Filters
- Essay(0)
- Multiple Choice(0)
- Short Answer(0)
- True False(0)
- Matching(0)