Question 1

Research indicates that social media do little to promote brand loyalty.

Accepted Answer

A) True 
 B)False  False

Question 2

Those who use communication technology naturally, skillfully, and effortlessly are called:

Accepted Answer

A)  Digital experts 
B)  Digital sophisticates 
C)  Digital natives 
D)  Digital immigrants 
A)  Digital experts 
B)  Digital sophisticates 
C)  Digital natives 
D)  Digital immigrants C

Question 3

List three guidelines for using social media as a business communication tool.

Accepted Answer

Using social media as a business communication tool can be highly effective for engaging with customers, building brand awareness, and driving sales. However, it's important to approach social media with a strategic mindset. Here are three guidelines to consider when using social media for business communication:

1. **Develop a Clear Strategy and Set Goals**: Before diving into social media, it's crucial to have a clear strategy in place. Determine what you want to achieve through your social media presence. Are you looking to increase brand awareness, drive traffic to your website, provide customer service, or generate leads? Set specific, measurable, achievable, relevant, and time-bound (SMART) goals that align with your overall business objectives. This will help you to focus your efforts and measure the success of your social media activities.

2. **Understand Your Audience and Tailor Your Content**: Knowing your target audience is key to effective communication on social media. Understand the demographics, interests, and behaviors of your audience, and tailor your content to meet their needs and preferences. This might involve segmenting your audience and creating different content for different groups. Use a tone and messaging that resonates with your audience, and ensure that the content you share is valuable and relevant to them. This could be in the form of educational articles, entertaining videos, or engaging images that encourage interaction and sharing.

3. **Engage and Interact with Your Audience**: Social media is not just a broadcasting platform; it's a two-way communication channel. Make sure to actively engage with your audience by responding to comments, messages, and reviews in a timely and professional manner. This helps to build a community around your brand and fosters trust and loyalty. Encourage user-generated content, run contests, and ask for feedback to increase engagement. Monitor social media for mentions of your brand and participate in relevant conversations. Remember, the more you engage with your audience, the more likely they are to become advocates for your brand.

By following these guidelines, businesses can effectively leverage social media as a powerful tool for communication, marketing, and customer engagement. It's important to stay up-to-date with the latest social media trends and best practices, as the digital landscape is constantly evolving.

Question 4

The more ambiguous or complex the message is, the more important it is to:

Accepted Answer

A)  Take advantage of multiple technologies. 
B)  Consider the social norms for technology use in the organization. 
C)  Limit the nature or type of feedback opportunities. 
D)  Engage in face-to-face, natural conversation. 
A)  Take advantage of multiple technologies. 
B)  Consider the social norms for technology use in the organization. 
C)  Limit the nature or type of feedback opportunities. 
D)  Engage in face-to-face, natural conversation.

Question 5

Compared to rich media, lean media are most capable of:

Accepted Answer

A)  Solving disagreements. 
B)  Bridging multiple interpretations of a message. 
C)  Resolving confusion. 
D)  None of the above. 
A)  Solving disagreements. 
B)  Bridging multiple interpretations of a message. 
C)  Resolving confusion. 
D)  None of the above.

Question 6

New media have decreased the volume of information and communication we engage in on a daily basis.

Accepted Answer

A) True 
 B)False

Question 7

When two people are texting each other, asking questions, and receiving feedback almost instantly, the medium is likely to be:

Accepted Answer

A)  Synchronous 
B)  Asynchronous 
C)  Deliberate 
D)  Connective 
A)  Synchronous 
B)  Asynchronous 
C)  Deliberate 
D)  Connective

Question 8

List and describe four of the new media commonly used in business settings.

Accepted Answer

1. Social Media: Social media platforms

Question 9

You should avoid tagging colleagues in online photos.

Accepted Answer

A) True 
 B)False

Question 10

Which communication channel is "richest?"

Accepted Answer

A)  Voice mail 
B)  Blogging 
C)  E-mail 
D)  Cell phone 
A)  Voice mail 
B)  Blogging 
C)  E-mail 
D)  Cell phone

Question 11

Feedback is less timely when we use:

Accepted Answer

A)  Synchronous media 
B)  Asynchronous media 
C)  Deliberate media 
D)  Connective media 
A)  Synchronous media 
B)  Asynchronous media 
C)  Deliberate media 
D)  Connective media

Question 12

In general, business e-mail should be responded to within one hour.

Accepted Answer

A) True 
 B)False

Question 13

New media may limit the adequacy of feedback.

Accepted Answer

A) True 
 B)False

Question 14

Amer lives in Boston and Terre lives in Portland. Which principle of "new media" would allow them to be able to work together on a regular basis?

Accepted Answer

A)  New media enable globalization. 
B)  New media remove the barriers of time and space. 
C)  New media allow for an increase in the amount of information. 
D)  New media provide opportunities for interaction. 
A)  New media enable globalization. 
B)  New media remove the barriers of time and space. 
C)  New media allow for an increase in the amount of information. 
D)  New media provide opportunities for interaction.

Question 15

List and describe five of the guidelines for using email effectively.

Accepted Answer

1. Use a clear and concise subject line:

Question 16

In what ways do new media differ from face-to-face communication?

Accepted Answer

New media differs from face-to-face comm

Question 17

It's bad manners for business communicators to use Facebook for blatant self-promotion.

Accepted Answer

A) True 
 B)False

Question 18

Which of the following rules applies to effective email usage at work?

Accepted Answer

A)  Use proper grammar, spelling, and punctuation. 
B)  Respond to messages within 48 hours. 
C)  Keep your message impersonal. 
D)  All the above. 
A)  Use proper grammar, spelling, and punctuation. 
B)  Respond to messages within 48 hours. 
C)  Keep your message impersonal. 
D)  All the above.

Question 19

List and describe three of the guidelines for using text messaging effectively.

Accepted Answer

1. Keep it concise: Text messaging is me

Question 20

Globalization refers to the expansion of the business enterprise beyond the boundaries of a single country.

Accepted Answer

A) True 
 B)False

Exam 6: Mediated Communication: How Can New Media Help Me at Work

Research indicates that social media do little to promote brand loyalty.

Those who use communication technology naturally, skillfully, and effortlessly are called:

List three guidelines for using social media as a business communication tool.

The more ambiguous or complex the message is, the more important it is to:

Compared to rich media, lean media are most capable of:

New media have decreased the volume of information and communication we engage in on a daily basis.

When two people are texting each other, asking questions, and receiving feedback almost instantly, the medium is likely to be:

List and describe four of the new media commonly used in business settings.

You should avoid tagging colleagues in online photos.

Which communication channel is "richest?"

Feedback is less timely when we use:

In general, business e-mail should be responded to within one hour.

New media may limit the adequacy of feedback.

Amer lives in Boston and Terre lives in Portland. Which principle of "new media" would allow them to be able to work together on a regular basis?

List and describe five of the guidelines for using email effectively.

In what ways do new media differ from face-to-face communication?

It's bad manners for business communicators to use Facebook for blatant self-promotion.

Which of the following rules applies to effective email usage at work?

List and describe three of the guidelines for using text messaging effectively.

Globalization refers to the expansion of the business enterprise beyond the boundaries of a single country.

Contemporary Business Professional Communication

Communicating at Work: How Can I Make Every Word and Gesture Count

Just How Important Is Listening at Work, Really

The Job Interview: How Do I Get the Job

Relationships in the Workplace: How Do I Get Along

Giving Presentations: How Do I Prepare to Tell My Story

Giving Presentations: How Can I Best Present My Ideas at Work

Giving Presentations: How Can I Best Sell My Ideas at Work

Sensory Aids: How Can I Better Engage My Listeners

Making Meetings Matter: How Can I Do That

Making Teams Work: What Can I Do

Business Professional Writing: How Do I Best Present Myself in Writing

Communication Consulting: What Skills Do I Need

Communication Training: What Skills Do I Need

Module 1: How Do I "Get In and Fit In" to My Organization's Unique Culture?

How Can I Practice Ethical Communication Behavior at Work?

How Do I Give Specialized Presentations?

What Do I Need to Know About Business Etiquette?

How Do I Create Work-Life Balance?

You Gotta Have Style: Using APA and MLA Styles

What Methods Can I Use to Analyze My Audience?

Module 8: What's the Best Way to Organize and Outline My Presentation?

How Do I Navigate Office Politics?

What Parliamentary Procedures Do I Really Need to Know?

How Do I Use Social Media for Professional Networking?

Module 12: What's the Best Way to Negotiate a Compensation Package?

How Do I Deal With Job Search Rejection?

How Do I Prepare for Phone and Video Interviews?

How Do I Manage Time as a New Professional?

What Makes a Winning Cover Letter and Resume?

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