Exam 19: Using Social Media to Connect With Consumers

Based on the social media identified in Figure 19-1 above,a site that has elaborate visuals,graphics,and animation but where the users disclose very little personal information about themselves or their feelings would MOST LIKELY be located in which cell of the chart?

Individuals who have registered on a social networking site by completing the process involved,such as providing their name,an ID (usually an e-mail address),and a password,as well as answering a few questions (date of birth,gender,etc. )are referred to as __________.

Traditional media (the sender)use one-way communication directly to the ultimate consumer to advertise marketers' products.These consumers are therefore referred to as __________.

The business-oriented website that lets users post their profiles and connect to a network of businesspeople is

The performance measure of average Page views per visitor is the number of

Which of the following is the BEST marketing strategy for promoting Betty Crocker products using social media?

StuffDOT is a

What is meant by "convergence" of real and digital worlds? What are some of the marketing actions a brand manager can take in the convergence of the real and digital worlds?

What is the key marketing objective for advertising on social networking sites?

What is one way in which the Internet has changed and brought about by "Web 2.0?"

The marketing challenge for the brand manager using a Facebook Page is to post and create content that will generate the best response.This goal can be accomplished by all of the following EXCEPT:

A fixed amount of money paid for every 1,000 times an ad loads and a visitor might see it is referred to as

What are social media?

In Figure 10-2 above,all of the flowing are TRUE about the user characteristics for the four major social networks (Facebook,Twitter,LinkedIn,and YouTube)shown EXCEPT:

In a recent survey of business owners,41 percent saw __________ as potentially beneficial to their company-more than twice that for the other major social networks discussed in the textbook.

If you wanted to generate brand buzz for an upcoming product using Twitter,what is the best way to implement Twitter?

Based on the social media identified in Figure 19-1 above,the social media site rated HIGHEST in self-disclosure is

According to Figure 19-4 above,Facebook had about __________ users as of mid-2013.

When thousands of college-age "brand ambassadors" at colleges and universities across the U.S.needed to recruit volunteers to help incoming freshmen on campus move-in day,the most effective way to reach the greatest number of students was by using

The __________ measure most closely ties the cost of the social media ad to the sales revenues the ad generates.