Question 1

Order cycle time refers to

Accepted Answer

A) the time between when an order is placed and when payment is received. 
B) the time between the sale of the first production batch to the sale of the next production batch. 
C) the cycle between one full warehouse shipment to the next full warehouse shipment. 
D) the time between the ordering of an item and when it is received and ready for use or sale. 
E) the average time between reorders by a given wholesaler or retailer in the marketing channel. 
A) the time between when an order is placed and when payment is received. 
B) the time between the sale of the first production batch to the sale of the next production batch. 
C) the cycle between one full warehouse shipment to the next full warehouse shipment. 
D) the time between the ordering of an item and when it is received and ready for use or sale. 
E) the average time between reorders by a given wholesaler or retailer in the marketing channel. D

Question 2

Ace Hardware is a national __________ that allows its members,retailers of paint and hardware products,to concentrate their buying power through wholesalers and more importantly plan collaborative promotional and pricing activities.

Accepted Answer

A) service-sponsored retail system 
B) administered cooperative system 
C) retailer-sponsored cooperative 
D) manufacturer-sponsored cooperative 
E) wholesaler-sponsored voluntary chain 
A) service-sponsored retail system 
B) administered cooperative system 
C) retailer-sponsored cooperative 
D) manufacturer-sponsored cooperative 
E) wholesaler-sponsored voluntary chain C

Question 3

A distributor refers to

Accepted Answer

A) an imprecise term for intermediaries who perform a variety of distribution functions,including selling,maintaining inventories,extending credit,and so on. 
B) an intermediary who sells only to manufacturers. 
C) an intermediary who takes possession of a product,alters it in some way,and then sells it to the ultimate consumer. 
D) an intermediary who sells only to consumers. 
E) an intermediary who sells only to other intermediaries. 
A) an imprecise term for intermediaries who perform a variety of distribution functions,including selling,maintaining inventories,extending credit,and so on. 
B) an intermediary who sells only to manufacturers. 
C) an intermediary who takes possession of a product,alters it in some way,and then sells it to the ultimate consumer. 
D) an intermediary who sells only to consumers. 
E) an intermediary who sells only to other intermediaries. A

Question 4

A vertical marketing system that involves a contractual relationship between a wholesaler and small independent retailers to standardize and coordinate buying practices,merchandising programs,and inventory management efforts is referred to as a(n)__________.

Accepted Answer

A) service-sponsored retail franchise system 
B) retailer-sponsored cooperative 
C) administered vertical marketing system 
D) manufacturer-sponsored retail franchise system 
E) wholesaler-sponsored voluntary chain 
A) service-sponsored retail franchise system 
B) retailer-sponsored cooperative 
C) administered vertical marketing system 
D) manufacturer-sponsored retail franchise system 
E) wholesaler-sponsored voluntary chain

Question 5

The type of vertical marketing system that achieves coordination at successive stages of production and distribution by the size and influence of one channel member rather than through ownership is referred to as a(n)__________.

Accepted Answer

A) corporate vertical marketing system 
B) integrated vertical marketing system 
C) contractual vertical marketing system 
D) administered vertical marketing system 
E) interactive vertical marketing system 
A) corporate vertical marketing system 
B) integrated vertical marketing system 
C) contractual vertical marketing system 
D) administered vertical marketing system 
E) interactive vertical marketing system

Question 6

Cereal Partners Worldwide (CPW)Cheerios Photo
-The photo above shows a Cheerios box that carries the Nestlé name rather than the familiar General Mills brand name.Explain the channel that is being used and the importance of Cereal Partners Worldwide (CPW).

Accepted Answer

CPW is a strategic channel alliance desi

Question 7

Strategic channel alliances refer to

Accepted Answer

A) an arrangement whereby a firm reaches different buyers by employing two or more different types of channels for the same basic product. 
B) a practice whereby one firm's marketing channel is used to sell another firm's products. 
C) the blending of different communication and delivery channels that are mutually reinforcing in attracting,retaining,and building relationships with consumers who shop and buy in traditional intermediaries and online. 
D) an arrangement whereby companies reduce distribution costs by sharing facilities,equipment,and transportation. 
E) a practice whereby consumers can interact with various advertising media to buy products without a face-to-face meeting with a salesperson. 
A) an arrangement whereby a firm reaches different buyers by employing two or more different types of channels for the same basic product. 
B) a practice whereby one firm's marketing channel is used to sell another firm's products. 
C) the blending of different communication and delivery channels that are mutually reinforcing in attracting,retaining,and building relationships with consumers who shop and buy in traditional intermediaries and online. 
D) an arrangement whereby companies reduce distribution costs by sharing facilities,equipment,and transportation. 
E) a practice whereby consumers can interact with various advertising media to buy products without a face-to-face meeting with a salesperson.

Question 8

The arrangement in which small,independent retailers form an organization that operates a wholesale facility cooperatively is referred to as a(n)__________.

Accepted Answer

A) service-sponsored retail system 
B) administered cooperative system 
C) manufacturer-sponsored cooperative 
D) retailer-sponsored cooperative 
E) wholesaler-sponsored voluntary chain 
A) service-sponsored retail system 
B) administered cooperative system 
C) manufacturer-sponsored cooperative 
D) retailer-sponsored cooperative 
E) wholesaler-sponsored voluntary chain

Question 9

A practice whereby one firm's marketing channel is used to sell another firm's products is referred to as __________.

Accepted Answer

A) dual distribution 
B) cooperative distribution 
C) an integrated channel alliance 
D) a multichannel venture 
E) a strategic channel alliance 
A) dual distribution 
B) cooperative distribution 
C) an integrated channel alliance 
D) a multichannel venture 
E) a strategic channel alliance

Question 10

Reductions in delivery times in both the marketplace and the supply chain have earned firms such as Toyota and Xerox a reputation as "time-based competitors." For Toyota and Xerox,logistics

Accepted Answer

A) increases their customers' inventory levels. 
B) increases the number of steps in their manufacturing processes. 
C) includes the role of Toyota and Xerox as channel captains. 
D) creates time and place utility for their customers. 
E) does not influence their suppliers' supply chains. 
A) increases their customers' inventory levels. 
B) increases the number of steps in their manufacturing processes. 
C) includes the role of Toyota and Xerox as channel captains. 
D) creates time and place utility for their customers. 
E) does not influence their suppliers' supply chains.

Question 11

The General Mills-Nestlé strategic channel alliance

Accepted Answer

A) increased the ready-to-eat cereal worldwide market share of these companies. 
B) decreased the ready-to-eat cereal worldwide market share of these companies. 
C) increased the ready-to-eat cereal market abroad and decreased General Mills' ready-to-eat cereal market in the U.S. 
D) served as a model for Post Cereal and Weetabix,a British firm. 
E) resulted in a lawsuit from Kellogg's,the global leader in the ready-to-eat cereal market,which cited unfair trade practices. 
A) increased the ready-to-eat cereal worldwide market share of these companies. 
B) decreased the ready-to-eat cereal worldwide market share of these companies. 
C) increased the ready-to-eat cereal market abroad and decreased General Mills' ready-to-eat cereal market in the U.S. 
D) served as a model for Post Cereal and Weetabix,a British firm. 
E) resulted in a lawsuit from Kellogg's,the global leader in the ready-to-eat cereal market,which cited unfair trade practices.

Question 12

An example of a(n)__________ is when Kraft Foods uses the distribution system of Ajinomoto,a major Japanese food company,to market its Maxwell House coffee in Japan.

Accepted Answer

A) direct marketing channel 
B) industrial distribution system 
C) dual distribution system 
D) franchising operation 
E) strategic channel alliance 
A) direct marketing channel 
B) industrial distribution system 
C) dual distribution system 
D) franchising operation 
E) strategic channel alliance

Question 13

Any intermediary with legal authority to act on behalf of the manufacturer is referred to as a(n)__________.

Accepted Answer

A) dealer 
B) agent 
C) retailer 
D) wholesaler 
E) distributor 
A) dealer 
B) agent 
C) retailer 
D) wholesaler 
E) distributor

Question 14

Full-line forcing is a special kind of __________,which involves a supplier requiring that a channel member carry its full line of products in order to sell a specific item in the supplier's line.

Accepted Answer

A) resale restriction 
B) vertical integration 
C) exclusive dealing 
D) refusal to deal 
E) tying arrangement 
A) resale restriction 
B) vertical integration 
C) exclusive dealing 
D) refusal to deal 
E) tying arrangement

Question 15

In marketing channels for business products,an intermediary that performs a variety of marketing channel functions including selling,stocking,delivering a full product assortment,and financing is referred to as a(n)__________.

Accepted Answer

A) agent 
B) industrial distributor 
C) wholesaler 
D) retailer 
E) channel captain 
A) agent 
B) industrial distributor 
C) wholesaler 
D) retailer 
E) channel captain

Question 16

Channel conflict that arises when one member bypasses another member and sells or buys products direct is referred to as __________.

Accepted Answer

A) horizontal conflict 
B) channel circumvention 
C) lateral conflict 
D) disintermediation 
E) dual distribution 
A) horizontal conflict 
B) channel circumvention 
C) lateral conflict 
D) disintermediation 
E) dual distribution

Question 17

Replenishment time refers to

Accepted Answer

A) the time lag from the inception of an idea until its initial commercialization. 
B) the time between the ordering of an item and when it is received and ready for use or sale. 
C) the time between the commercialization of a product and general acceptance of the product as no longer "new." 
D) the time lag between a new product entering the market and the market entry of the product's first competitor. 
E) the time between when a new product is first promoted to its target market and when the product actually comes to the marketplace. 
A) the time lag from the inception of an idea until its initial commercialization. 
B) the time between the ordering of an item and when it is received and ready for use or sale. 
C) the time between the commercialization of a product and general acceptance of the product as no longer "new." 
D) the time lag between a new product entering the market and the market entry of the product's first competitor. 
E) the time between when a new product is first promoted to its target market and when the product actually comes to the marketplace.

Question 18

Figure 15-7 above shows six channel practices that restrain competition,create monopolies,or otherwise represent unfair methods of competition."A" represents the __________,which is the law Congress passed to regulate vertical integration,exclusive,dealing,dual distribution,tying arrangements,and refusal to deal.

Accepted Answer

A) Sherman Act 
B) Robinson-Patman Act 
C) Federal Trade Commission Act 
D) Consumer Goods Pricing Act 
E) Clayton Act 
A) Sherman Act 
B) Robinson-Patman Act 
C) Federal Trade Commission Act 
D) Consumer Goods Pricing Act 
E) Clayton Act

Question 19

What are some specific cost trade-offs that can be made in a logistics system?

Accepted Answer

Total logistics cost includes expenses a

Question 20

An efficient consumer response system refers to

Accepted Answer

A) an order replenishment system that maintains a 10 percent inventory rate at all times in order to guarantee there will never be stockouts. 
B) an online virtual inventory storage program that allows firms to enter in minute-by-minute information in order to avoid stockouts due to unforeseen environmental forces. 
C) a computer program that allows even the smallest manufacturer to manage its inventory system. 
D) an inventory management system that is designed to make the process of reordering and receiving products as simple as possible. 
E) an exclusive contractual agreement between delivery services such as FedEx or UPS to deliver expedited orders at a special low rate,regardless of the day and time. 
A) an order replenishment system that maintains a 10 percent inventory rate at all times in order to guarantee there will never be stockouts. 
B) an online virtual inventory storage program that allows firms to enter in minute-by-minute information in order to avoid stockouts due to unforeseen environmental forces. 
C) a computer program that allows even the smallest manufacturer to manage its inventory system. 
D) an inventory management system that is designed to make the process of reordering and receiving products as simple as possible. 
E) an exclusive contractual agreement between delivery services such as FedEx or UPS to deliver expedited orders at a special low rate,regardless of the day and time.

Exam 15: Managing Marketing Channels and Supply Chains

Order cycle time refers to

Ace Hardware is a national __________ that allows its members,retailers of paint and hardware products,to concentrate their buying power through wholesalers and more importantly plan collaborative promotional and pricing activities.

A distributor refers to

A vertical marketing system that involves a contractual relationship between a wholesaler and small independent retailers to standardize and coordinate buying practices,merchandising programs,and inventory management efforts is referred to as a(n)__________.

The type of vertical marketing system that achieves coordination at successive stages of production and distribution by the size and influence of one channel member rather than through ownership is referred to as a(n)__________.

Cereal Partners Worldwide (CPW)Cheerios Photo -The photo above shows a Cheerios box that carries the Nestlé name rather than the familiar General Mills brand name.Explain the channel that is being used and the importance of Cereal Partners Worldwide (CPW).

Strategic channel alliances refer to

The arrangement in which small,independent retailers form an organization that operates a wholesale facility cooperatively is referred to as a(n)__________.

A practice whereby one firm's marketing channel is used to sell another firm's products is referred to as __________.

Reductions in delivery times in both the marketplace and the supply chain have earned firms such as Toyota and Xerox a reputation as "time-based competitors." For Toyota and Xerox,logistics

The General Mills-Nestlé strategic channel alliance

An example of a(n)__________ is when Kraft Foods uses the distribution system of Ajinomoto,a major Japanese food company,to market its Maxwell House coffee in Japan.

Any intermediary with legal authority to act on behalf of the manufacturer is referred to as a(n)__________.

Full-line forcing is a special kind of __________,which involves a supplier requiring that a channel member carry its full line of products in order to sell a specific item in the supplier's line.

In marketing channels for business products,an intermediary that performs a variety of marketing channel functions including selling,stocking,delivering a full product assortment,and financing is referred to as a(n)__________.

Channel conflict that arises when one member bypasses another member and sells or buys products direct is referred to as __________.

Replenishment time refers to

What are some specific cost trade-offs that can be made in a logistics system?

An efficient consumer response system refers to

Creating Customer Relationships and Value Through Marketing

Developing Successful Organizational and Marketing Strategies

Scanning the Marketing Environment

Ethical and Social Responsibility in Marketing

Understanding Consumer Behavior

Understanding Organizations As Customers

Understanding and Reaching Global Consumers and Markets

Marketing Research: From Customer Insights to Actions

Market Segmentation, Targeting, and Positioning

Developing New Products and Services

Managing Successful Products, Services, and Brands

Services Marketing

Building the Price Foundation

Arriving at the Final Price

Retailing and Wholesaling

Integrated Marketing Communications and Direct Marketing

Advertising, Sales Promotion, and Public Relations

Using Social Media to Connect With Consumers

Personal Selling and Sales Management

Implementing Interactive and Multichannel Marketing

Pulling It All Together: the Strategic Marketing Process

Building an Effective Marketing Plan

Financial Aspects of Marketing

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