Question 1

Consumerism refers to

Accepted Answer

A) a movement of conspicuous consumption that began when the World War II ended. 
B) conducting business in a way that protects the natural environment while making economic progress. 
C) a collaborative effort between buyers and sellers to create an exchange where each benefit. 
D) the recognition of the need for organizations to improve the state of people,the planet,and profit simultaneously if they are to achieve sustainable,long-term growth. 
E) the grassroots movement started in the 1960s to increase the influence,power,and rights of consumers in dealing with institutions. 
A) a movement of conspicuous consumption that began when the World War II ended. 
B) conducting business in a way that protects the natural environment while making economic progress. 
C) a collaborative effort between buyers and sellers to create an exchange where each benefit. 
D) the recognition of the need for organizations to improve the state of people,the planet,and profit simultaneously if they are to achieve sustainable,long-term growth. 
E) the grassroots movement started in the 1960s to increase the influence,power,and rights of consumers in dealing with institutions. E

Question 2

One of the primary uses of the BBB Accredited Business logo (shown above)is to

Accepted Answer

A) find the best price for a product or service among member firms. 
B) facilitate local businesses that practice sustainability. 
C) create a social network forum whereby firms and their customers can have an open dialogue. 
D) provide objective consumer protection for Internet users. 
E) create a working relationship among businesses with similar core values. 
A) find the best price for a product or service among member firms. 
B) facilitate local businesses that practice sustainability. 
C) create a social network forum whereby firms and their customers can have an open dialogue. 
D) provide objective consumer protection for Internet users. 
E) create a working relationship among businesses with similar core values. D

Question 3

The U.S.Office of Management and Budget has developed a classification system that defines geographic areas based on the size of the population that is contained within them.The U.S.Census Bureau uses these statistical areas to collect,tabulate,and publish various reports on demographic profiles and economic activity.Based on Figure 3-A above,which of the following best defines a micropolitan statistical area for the Dallas-Fort Worth geographic area?

Accepted Answer

A) the counties in the darker shaded areas (e.g.Grayson [Sherman-Denison],Collin,Delta,Dallas,Kaufman,Johnson,Tarrant,Parker,Wise,etc. ) 
B) the cities of Mineral Wells,Gainesville,Bonham,Athens,and Granbury (within their respective counties)in the lighter shaded areas 
C) the counties of Wise,Parker,Tarrant,and Johnson bounded by the black line 
D) the Fort Worth-Arlington area (within Tarrant county)that is in the darker shaded area 
E) the entire set of counties in the light and darker shaded areas 
A) the counties in the darker shaded areas (e.g.Grayson [Sherman-Denison],Collin,Delta,Dallas,Kaufman,Johnson,Tarrant,Parker,Wise,etc. ) 
B) the cities of Mineral Wells,Gainesville,Bonham,Athens,and Granbury (within their respective counties)in the lighter shaded areas 
C) the counties of Wise,Parker,Tarrant,and Johnson bounded by the black line 
D) the Fort Worth-Arlington area (within Tarrant county)that is in the darker shaded area 
E) the entire set of counties in the light and darker shaded areas B

Question 4

How does technology affect customer value?

Accepted Answer

Technological forces affect customer val

Question 5

More magazine is a publication designed to appeal to women aged 40 and over.Demand for such magazines is an example of how changing __________ characteristics impact the marketing environment.

Accepted Answer

A) cultural 
B) behavioral 
C) psychographic 
D) occupational 
E) demographic 
A) cultural 
B) behavioral 
C) psychographic 
D) occupational 
E) demographic

Question 6

The purpose of the __________ is to forbid certain actions that are likely to lessen competition,although no actual harm has yet occurred.

Accepted Answer

A) Federal Trade Commission Act 
B) Lanham Act 
C) Clayton Act 
D) Sherman Antitrust Act 
E) Robinson-Patman Act 
A) Federal Trade Commission Act 
B) Lanham Act 
C) Clayton Act 
D) Sherman Antitrust Act 
E) Robinson-Patman Act

Question 7

From the start of the war on terrorism,billions have been spent.According to an environmental scan of the United States,this military expenditure is an example of a change in __________ forces.

Accepted Answer

A) economic 
B) competitive 
C) technological 
D) social 
E) regulatory 
A) economic 
B) competitive 
C) technological 
D) social 
E) regulatory

Question 8

What is environmental scanning? How is it used in marketing?

Accepted Answer

Environmental scanning is a process of a

Question 9

In 1970,the typical U.S.household earned about $8,700.In 2011,the typical U.S.household earned about $50,054.If adjusted for inflation,the gross income of the typical U.S.household in 2011 relative to 1970 has __________.

Accepted Answer

A) increased dramatically 
B) increased somewhat 
C) remained relatively stable 
D) decreased somewhat 
E) decreased dramatically 
A) increased dramatically 
B) increased somewhat 
C) remained relatively stable 
D) decreased somewhat 
E) decreased dramatically

Question 10

For 18 months,Warner-Lambert Co.was required to include the following statement in all television advertisements for Listerine: "Listerine will not help prevent colds or sore throats or lessen their severity." The Federal Trade Commission (FTC)imposed this requirement because previous advertising had caused consumers to believe Listerine was effective against colds.This is an example of the FTC action of

Accepted Answer

A) corrective advertising. 
B) deceptive advertising. 
C) unethical advertising. 
D) cease-and-desist advertising. 
E) self-regulation. 
A) corrective advertising. 
B) deceptive advertising. 
C) unethical advertising. 
D) cease-and-desist advertising. 
E) self-regulation.

Question 11

Which of the following trends identified in an environmental scan is a technological trend?

Accepted Answer

A) New smartphone apps,such as mobile advertising,mobile bar code scanning,and mobile payments will become increasingly more available. 
B) Customer-generated content is growing as a competitive advantage. 
C) The U.S. ,Japan,China,and EU countries will increase investments in sustainable living infrastructure. 
D) Online privacy protection advocacy and regulation will continue to grow. 
E) Preordering is becoming important ways for consumers to participate in brand and product development. 
A) New smartphone apps,such as mobile advertising,mobile bar code scanning,and mobile payments will become increasingly more available. 
B) Customer-generated content is growing as a competitive advantage. 
C) The U.S. ,Japan,China,and EU countries will increase investments in sustainable living infrastructure. 
D) Online privacy protection advocacy and regulation will continue to grow. 
E) Preordering is becoming important ways for consumers to participate in brand and product development.

Question 12

How do the macroeconomic conditions as well as consumer income affect marketing?

Accepted Answer

The economy pertains to the income,expen

Question 13

Generation Y is defined as the generation of children born __________.

Accepted Answer

A) between WWI and WWII 
B) between 1946 and 1964 
C) between 1965 and 1976 
D) between 1977 and 1994 
E) since the millennium 
A) between WWI and WWII 
B) between 1946 and 1964 
C) between 1965 and 1976 
D) between 1977 and 1994 
E) since the millennium

Question 14

Small businesses employ __________ of all private sector employees.

Accepted Answer

A) one quarter 
B) one third 
C) half 
D) three quarters 
E) nearly all 
A) one quarter 
B) one third 
C) half 
D) three quarters 
E) nearly all

Question 15

In the U.S.alone,roughly 500 million computers will become obsolete by 2017.These computers contain more than 2 billion pounds of what will become lead waste that is harmful to the environment.As a result,computer manufacturers are being pressured to accept the return of used computers for the safety of communities.This environmental issue reflects a problem with __________,a technological issue within the marketing environment.

Accepted Answer

A) recycling 
B) gray marketing 
C) preowned marketing 
D) postcycling 
E) precycling 
A) recycling 
B) gray marketing 
C) preowned marketing 
D) postcycling 
E) precycling

Question 16

Demographers predict that the number of people in the U.S.aged 65 and over will __________ by 2030.

Accepted Answer

A) almost double 
B) be significantly less than the number of children under 18 years old 
C) increase at the same rate as the rate for developing countries 
D) increase at the same rate as the rate for developed countries 
E) stay the same as today 
A) almost double 
B) be significantly less than the number of children under 18 years old 
C) increase at the same rate as the rate for developing countries 
D) increase at the same rate as the rate for developed countries 
E) stay the same as today

Question 17

Americans born between 1977 and 1994 are referred to as __________.

Accepted Answer

A) Generation X 
B) baby boomers 
C) Generation Y 
D) baby busters 
E) Generation Z 
A) Generation X 
B) baby boomers 
C) Generation Y 
D) baby busters 
E) Generation Z

Question 18

Office Depot has given its staff wireless tablet devices.When customers inquire about a product,a tablet-equipped sales associate can pull up detailed information about the product from the corporate database.In addition,employees at one store can contact employees at another store for advice or information.This is an example of how a(n)__________ can be used to enhance marketing.

Accepted Answer

A) Internet service provider 
B) web exchange 
C) commercial online service 
D) extranet 
E) intranet 
A) Internet service provider 
B) web exchange 
C) commercial online service 
D) extranet 
E) intranet

Question 19

Competition refers to

Accepted Answer

A) identical products that perform identical functions. 
B) any for profit organization that targets the customers of other organizations. 
C) alternative firms that could provide a product to satisfy a specific market's needs. 
D) any product or service that vies for a portion of a customer's discretionary income. 
E) the set of firms that operate in a given geographic region,regardless of product or service. 
A) identical products that perform identical functions. 
B) any for profit organization that targets the customers of other organizations. 
C) alternative firms that could provide a product to satisfy a specific market's needs. 
D) any product or service that vies for a portion of a customer's discretionary income. 
E) the set of firms that operate in a given geographic region,regardless of product or service.

Question 20

Alternative firms that could provide a product to satisfy a specific market's needs are referred to as __________.

Accepted Answer

A) substitute firms 
B) target markets 
C) complementary firms 
D) cross product marketers 
E) competition 
A) substitute firms 
B) target markets 
C) complementary firms 
D) cross product marketers 
E) competition

Consumerism refers to

One of the primary uses of the BBB Accredited Business logo (shown above)is to

How does technology affect customer value?

More magazine is a publication designed to appeal to women aged 40 and over.Demand for such magazines is an example of how changing __________ characteristics impact the marketing environment.

The purpose of the __________ is to forbid certain actions that are likely to lessen competition,although no actual harm has yet occurred.

From the start of the war on terrorism,billions have been spent.According to an environmental scan of the United States,this military expenditure is an example of a change in __________ forces.

What is environmental scanning? How is it used in marketing?

In 1970,the typical U.S.household earned about $8,700.In 2011,the typical U.S.household earned about $50,054.If adjusted for inflation,the gross income of the typical U.S.household in 2011 relative to 1970 has __________.

Which of the following trends identified in an environmental scan is a technological trend?

How do the macroeconomic conditions as well as consumer income affect marketing?

Generation Y is defined as the generation of children born __________.

Small businesses employ __________ of all private sector employees.

Demographers predict that the number of people in the U.S.aged 65 and over will __________ by 2030.

Americans born between 1977 and 1994 are referred to as __________.

Competition refers to

Alternative firms that could provide a product to satisfy a specific market's needs are referred to as __________.

Creating Customer Relationships and Value Through Marketing

Developing Successful Organizational and Marketing Strategies

Ethical and Social Responsibility in Marketing

Understanding Consumer Behavior

Understanding Organizations As Customers

Understanding and Reaching Global Consumers and Markets

Marketing Research: From Customer Insights to Actions

Market Segmentation, Targeting, and Positioning

Developing New Products and Services

Managing Successful Products, Services, and Brands

Services Marketing

Building the Price Foundation

Arriving at the Final Price

Managing Marketing Channels and Supply Chains

Retailing and Wholesaling

Integrated Marketing Communications and Direct Marketing

Advertising, Sales Promotion, and Public Relations

Using Social Media to Connect With Consumers

Personal Selling and Sales Management

Implementing Interactive and Multichannel Marketing

Pulling It All Together: the Strategic Marketing Process

Building an Effective Marketing Plan

Financial Aspects of Marketing

Filters

Exam 3: Scanning the Marketing Environment

Consumerism refers to

One of the primary uses of the BBB Accredited Business logo (shown above)is to

How does technology affect customer value?

More magazine is a publication designed to appeal to women aged 40 and over.Demand for such magazines is an example of how changing __________ characteristics impact the marketing environment.

The purpose of the __________ is to forbid certain actions that are likely to lessen competition,although no actual harm has yet occurred.

From the start of the war on terrorism,billions have been spent.According to an environmental scan of the United States,this military expenditure is an example of a change in __________ forces.

What is environmental scanning? How is it used in marketing?

In 1970,the typical U.S.household earned about $8,700.In 2011,the typical U.S.household earned about $50,054.If adjusted for inflation,the gross income of the typical U.S.household in 2011 relative to 1970 has __________.

Which of the following trends identified in an environmental scan is a technological trend?

How do the macroeconomic conditions as well as consumer income affect marketing?

Generation Y is defined as the generation of children born __________.

Small businesses employ __________ of all private sector employees.

Demographers predict that the number of people in the U.S.aged 65 and over will __________ by 2030.

Americans born between 1977 and 1994 are referred to as __________.

Competition refers to

Alternative firms that could provide a product to satisfy a specific market's needs are referred to as __________.

Creating Customer Relationships and Value Through Marketing

Developing Successful Organizational and Marketing Strategies

Ethical and Social Responsibility in Marketing

Understanding Consumer Behavior

Understanding Organizations As Customers

Understanding and Reaching Global Consumers and Markets

Marketing Research: From Customer Insights to Actions

Market Segmentation, Targeting, and Positioning

Developing New Products and Services

Managing Successful Products, Services, and Brands

Services Marketing

Building the Price Foundation

Arriving at the Final Price

Managing Marketing Channels and Supply Chains

Retailing and Wholesaling

Integrated Marketing Communications and Direct Marketing

Advertising, Sales Promotion, and Public Relations

Using Social Media to Connect With Consumers

Personal Selling and Sales Management

Implementing Interactive and Multichannel Marketing

Pulling It All Together: the Strategic Marketing Process

Building an Effective Marketing Plan

Financial Aspects of Marketing

Filters