Question 1

Considering the classification of consumer products,which of the following products will have the most limited distribution?

Accepted Answer

A) Secret antiperspirant 
B) Fuji disposable camera 
C) BP gasoline 
D) Marchesa wedding gown 
E) Sony HDTV 
A) Secret antiperspirant 
B) Fuji disposable camera 
C) BP gasoline 
D) Marchesa wedding gown 
E) Sony HDTV D

Question 2

A general review of the marketing strategy,product assessment,economic analysis,and legal examination would all take place during which stage of the new-product process?

Accepted Answer

A) business analysis 
B) screening and evaluation 
C) new-product strategy development 
D) development 
E) These activities are addressed at every stage except new-product strategy development. 
A) business analysis 
B) screening and evaluation 
C) new-product strategy development 
D) development 
E) These activities are addressed at every stage except new-product strategy development. A

Question 3

During a recent shopping trip to Target,Carlie noticed that the store offered many Glad products,including many different types of trash bags and a large variety of food storage containers.For Glad,each of these two product groupings is an example of a __________.

Accepted Answer

A) product line 
B) product item 
C) product mix 
D) product industry 
E) product class 
A) product line 
B) product item 
C) product mix 
D) product industry 
E) product class A

Question 4

An important way of viewing new products is in terms of their effects on consumption,which from the perspective of consumers is by

Accepted Answer

A) the price. 
B) the extent of media promotion. 
C) the degree of potential product cannibalization. 
D) the presence of "feature bloat." 
E) the degree of learning involved. 
A) the price. 
B) the extent of media promotion. 
C) the degree of potential product cannibalization. 
D) the presence of "feature bloat." 
E) the degree of learning involved.

Question 5

A product that has tangible attributes that a consumer's five senses can perceive is referred to as a(n)

Accepted Answer

A) good. 
B) service. 
C) product concept. 
D) new idea. 
E) artifact. 
A) good. 
B) service. 
C) product concept. 
D) new idea. 
E) artifact.

Question 6

Open innovation may enhance the __________ stage of the new-product process.

Accepted Answer

A) open innovation 
B) screening and evaluation 
C) product development 
D) new-product strategy development 
E) idea generation 
A) open innovation 
B) screening and evaluation 
C) product development 
D) new-product strategy development 
E) idea generation

Question 7

The Federal Trade Commission (FTC)considers a product "new" only

Accepted Answer

A) for a period of one year after it enters regular distribution. 
B) if it is functionally different from a competitor's product. 
C) until a new and improved version of the same product is produced. 
D) for a period of six months after it enters regular distribution. 
E) for a period of seventeen years at which time patent rights are returned to the public domain. 
A) for a period of one year after it enters regular distribution. 
B) if it is functionally different from a competitor's product. 
C) until a new and improved version of the same product is produced. 
D) for a period of six months after it enters regular distribution. 
E) for a period of seventeen years at which time patent rights are returned to the public domain.

Question 8

Explain the differences in promotion between convenience,shopping,specialty,and unsought products.

Accepted Answer

Promotion for convenience products would

Question 9

Describe the different ways to classify a "new" product.

Accepted Answer

The term "new" in relation to a new prod

Question 10

In addition to seeking ideas from more well-known sources,organizations also get ideas from universities,inventors,and smaller nontraditional firms.For example,inventor Gary Schwartzberg sold his idea for __________ to Kraft Foods,Inc.

Accepted Answer

A) scones with coffee-flavored cream frosting 
B) an Omega-3 enriched SKU for the Philadelphia cream cheese line 
C) tube-shaped bagels filled with Philadelphia cream cheese 
D) deep fried chicken skins for people who cannot eat pork 
E) a crispy baked macaroni and cheese snack that can be eaten out of a bag like Cheetos 
A) scones with coffee-flavored cream frosting 
B) an Omega-3 enriched SKU for the Philadelphia cream cheese line 
C) tube-shaped bagels filled with Philadelphia cream cheese 
D) deep fried chicken skins for people who cannot eat pork 
E) a crispy baked macaroni and cheese snack that can be eaten out of a bag like Cheetos

Question 11

Services are

Accepted Answer

A) the tangible activities or benefits that an organization provides to satisfy consumers' needs in exchange for money or something else of value. 
B) the activities provided to complement a tangible good,such as technical support for a computer. 
C) the intangible activities or benefits that an organization provides to satisfy consumers' needs in exchange for money or something else of value. 
D) any activity required for the production of a good that cannot be completed "in-house" and must be outsourced to another firm. 
E) the human (nonmechanical)component that is part of the manufacturing process. 
A) the tangible activities or benefits that an organization provides to satisfy consumers' needs in exchange for money or something else of value. 
B) the activities provided to complement a tangible good,such as technical support for a computer. 
C) the intangible activities or benefits that an organization provides to satisfy consumers' needs in exchange for money or something else of value. 
D) any activity required for the production of a good that cannot be completed "in-house" and must be outsourced to another firm. 
E) the human (nonmechanical)component that is part of the manufacturing process.

Question 12

A product line is a group of product or service items that are closely related because they satisfy a class of needs,are used together,are sold to the same customer group,__________,or fall within a given price range.

Accepted Answer

A) are made of similar components 
B) made from the same formulations 
C) require high levels of R&D 
D) have one SKU number 
E) are distributed through the same type of outlets 
A) are made of similar components 
B) made from the same formulations 
C) require high levels of R&D 
D) have one SKU number 
E) are distributed through the same type of outlets

Question 13

If a firm hired SymphonyIRIGroup's BehaviorScan service to track sales of a new product made to a panel of consumers and assess the effectiveness of advertising and other promotion tactics,what type of test market is this?

Accepted Answer

A) laboratory test market 
B) concept test market 
C) simulated test market 
D) controlled test market 
E) standard test market 
A) laboratory test market 
B) concept test market 
C) simulated test market 
D) controlled test market 
E) standard test market

Question 14

Commercialization is the stage in the new-product process

Accepted Answer

A) at which the product is positioned and launched in full-scale production and sales. 
B) during which the firm performs its final evaluations of the new-product. 
C) when second-year sales forecasts are compared to actual first-year sales figures using a marketing dashboard. 
D) when advertising campaigns are evaluated using Starch scores to identify brand awareness. 
E) at which the product generates the greatest sales and profits. 
A) at which the product is positioned and launched in full-scale production and sales. 
B) during which the firm performs its final evaluations of the new-product. 
C) when second-year sales forecasts are compared to actual first-year sales figures using a marketing dashboard. 
D) when advertising campaigns are evaluated using Starch scores to identify brand awareness. 
E) at which the product generates the greatest sales and profits.

Question 15

Services can be classified according to whether they are delivered by people or equipment,__________,or government agencies.

Accepted Answer

A) national or global 
B) use independent contractors 
C) privately owned or publicly owned 
D) owned by individuals or corporations 
E) for profit or nonprofit organizations 
A) national or global 
B) use independent contractors 
C) privately owned or publicly owned 
D) owned by individuals or corporations 
E) for profit or nonprofit organizations

Question 16

Which of the following products at the time of its introduction was the BEST example of a discontinuous innovation?

Accepted Answer

A) DVD player 
B) disposable lighters 
C) instant light charcoal 
D) liquid laundry detergent 
E) automatic dishwashers 
A) DVD player 
B) disposable lighters 
C) instant light charcoal 
D) liquid laundry detergent 
E) automatic dishwashers

Question 17

The type of good for which the consumer compares several alternatives on such criteria as price,quality,and style is a(n)

Accepted Answer

A) shopping product. 
B) convenience product. 
C) specialty product. 
D) unsought product. 
E) B2B product. 
A) shopping product. 
B) convenience product. 
C) specialty product. 
D) unsought product. 
E) B2B product.

Question 18

A product that requires the learning of entirely new consumption patterns among consumers is referred to as a(n)

Accepted Answer

A) continuous innovation. 
B) discontinuous innovation. 
C) dynamically continuous innovation. 
D) evolutionary innovation. 
E) progressive innovation. 
A) continuous innovation. 
B) discontinuous innovation. 
C) dynamically continuous innovation. 
D) evolutionary innovation. 
E) progressive innovation.

Question 19

Services can be classified according to whether they are __________,for-profit or nonprofit organizations,or government agencies.

Accepted Answer

A) national or global 
B) use independent contractors 
C) privately owned or publicly owned 
D) delivered by people or equipment 
E) owned by individuals or corporations 
A) national or global 
B) use independent contractors 
C) privately owned or publicly owned 
D) delivered by people or equipment 
E) owned by individuals or corporations

Question 20

There have been pasta sauces on the market for years.These sauces have always required the pasta to be precooked before it is mixed with the sauces and other ingredients.The development of Prego Pasta Bake Sauce that does not require the use of pre-cooked pasta would be an example of a(n)

Accepted Answer

A) continuous innovation. 
B) discontinuous innovation. 
C) evolutionary innovation. 
D) disruptive innovation. 
E) dynamically continuous innovation. 
A) continuous innovation. 
B) discontinuous innovation. 
C) evolutionary innovation. 
D) disruptive innovation. 
E) dynamically continuous innovation.

Exam 10: Developing New Products and Services

Considering the classification of consumer products,which of the following products will have the most limited distribution?

A general review of the marketing strategy,product assessment,economic analysis,and legal examination would all take place during which stage of the new-product process?

During a recent shopping trip to Target,Carlie noticed that the store offered many Glad products,including many different types of trash bags and a large variety of food storage containers.For Glad,each of these two product groupings is an example of a __________.

An important way of viewing new products is in terms of their effects on consumption,which from the perspective of consumers is by

A product that has tangible attributes that a consumer's five senses can perceive is referred to as a(n)

Open innovation may enhance the __________ stage of the new-product process.

The Federal Trade Commission (FTC)considers a product "new" only

Explain the differences in promotion between convenience,shopping,specialty,and unsought products.

Describe the different ways to classify a "new" product.

In addition to seeking ideas from more well-known sources,organizations also get ideas from universities,inventors,and smaller nontraditional firms.For example,inventor Gary Schwartzberg sold his idea for __________ to Kraft Foods,Inc.

Services are

A product line is a group of product or service items that are closely related because they satisfy a class of needs,are used together,are sold to the same customer group,__________,or fall within a given price range.

If a firm hired SymphonyIRIGroup's BehaviorScan service to track sales of a new product made to a panel of consumers and assess the effectiveness of advertising and other promotion tactics,what type of test market is this?

Commercialization is the stage in the new-product process

Services can be classified according to whether they are delivered by people or equipment,__________,or government agencies.

Which of the following products at the time of its introduction was the BEST example of a discontinuous innovation?

The type of good for which the consumer compares several alternatives on such criteria as price,quality,and style is a(n)

A product that requires the learning of entirely new consumption patterns among consumers is referred to as a(n)

Services can be classified according to whether they are __________,for-profit or nonprofit organizations,or government agencies.

There have been pasta sauces on the market for years.These sauces have always required the pasta to be precooked before it is mixed with the sauces and other ingredients.The development of Prego Pasta Bake Sauce that does not require the use of pre-cooked pasta would be an example of a(n)

Creating Customer Relationships and Value Through Marketing

Developing Successful Organizational and Marketing Strategies

Scanning the Marketing Environment

Ethical and Social Responsibility in Marketing

Understanding Consumer Behavior

Understanding Organizations As Customers

Understanding and Reaching Global Consumers and Markets

Marketing Research: From Customer Insights to Actions

Market Segmentation, Targeting, and Positioning

Managing Successful Products, Services, and Brands

Services Marketing

Building the Price Foundation

Arriving at the Final Price

Managing Marketing Channels and Supply Chains

Retailing and Wholesaling

Integrated Marketing Communications and Direct Marketing

Advertising, Sales Promotion, and Public Relations

Using Social Media to Connect With Consumers

Personal Selling and Sales Management

Implementing Interactive and Multichannel Marketing

Pulling It All Together: the Strategic Marketing Process

Building an Effective Marketing Plan

Financial Aspects of Marketing

Filters