Exam 1: Creating Customer Relationships and Value Through Marketing

Which of the following people would MOST LIKELY be the best target market for tickets to the home games of the Indianapolis Colts professional football team?

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Question 1

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A target market refers to

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Question 2

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Describe two different target markets for two different products or services you,your friends,or your family have recently purchased or used.

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Question 3

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A target market is a specific group of potential consumers toward which an organization directs its marketing program.In response to this question,students might define the target market for a local baseball team as people who live in the area,perhaps skewed toward males,and 25 to 84 years of age.Another interesting answer is to examine how one product,such as a Toyota 4-Runner,can have two different target markets.One target market might be the adventurous outdoor mountain biker who uses the vehicle to transport his or her equipment to the mountains to bike.The other target market might be a "soccer mom" with children and equipment to transport to the local soccer field for practice.

Which of the following organizations engage in marketing?

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Question 4

A farmhand would like to buy a moped scooter to commute to his job at a nearby ranch.He doesn't know how to find a dealer though,and doesn't have Internet access.Which of the following reasons explain why marketing fails to occur here?

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Question 5

The most likely market for cosmetic dentistry,where costs can be as much as $15,000 for teeth straightening and whitening,is

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Question 6

All of the following are marketing mix strategies that Chobani has used to sell its yogurt EXCEPT:

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Question 7

Customer relationship management (CRM)is most closely related to the __________ era in U.S.business history.

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Question 8

With respect to the history of American business,the __________ era began in the late 1950s when marketing became the motivating force among many firms.

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Question 9

The __________ element of the marketing mix is demonstrated when a company places an ad in the Yellow Pages.

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Question 10

3M's Post-it^® Flag Highlighter and Pen marketing programs were designed for what primary objective?

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Question 11

Recently,Fortune magazine named Trader Joe's "America's hottest retailer" for its outstanding __________,including personal attention from employees in the store.

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Question 12

Robert was running low on cash and could not buy his Marketing textbook by the first day of class if the bookstore did not accept his credit card.Luckily,the bookstore accepted his VISA card,so the bookstore created __________ utility for Robert.

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Question 13

Ultimate consumers refer to

(Multiple Choice)

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Question 14

Which of the following would a marketer use as a synonym for controllable marketing mix factors?

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Question 15

Explain the difference between a market and a target market.Provide a specific example of each.

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Question 16

In Figure 1-3 above,"A" represents and "B" represents .

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Question 17

Those who have flown on Singapore Air have experienced firsthand the great food that is served during the flight,the friendliness of the flight attendants,and the comfortable seating.Singapore Air creates customer value by providing its customers with

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Question 18

Entities such as manufacturers,retailers,and government agencies that buy goods and services for their own use or for resale are referred to as

(Multiple Choice)

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Question 19

To serve both buyers and sellers,marketing seeks to __________ and satisfy the needs and wants of prospective customers.

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Question 20

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Exam 1: Creating Customer Relationships and Value Through Marketing

Which of the following people would MOST LIKELY be the best target market for tickets to the home games of the Indianapolis Colts professional football team?

A target market refers to

Describe two different target markets for two different products or services you,your friends,or your family have recently purchased or used.

Which of the following organizations engage in marketing?

A farmhand would like to buy a moped scooter to commute to his job at a nearby ranch.He doesn't know how to find a dealer though,and doesn't have Internet access.Which of the following reasons explain why marketing fails to occur here?

The most likely market for cosmetic dentistry,where costs can be as much as $15,000 for teeth straightening and whitening,is

All of the following are marketing mix strategies that Chobani has used to sell its yogurt EXCEPT:

Customer relationship management (CRM)is most closely related to the __________ era in U.S.business history.

With respect to the history of American business,the __________ era began in the late 1950s when marketing became the motivating force among many firms.

The __________ element of the marketing mix is demonstrated when a company places an ad in the Yellow Pages.

3M's Post-it® Flag Highlighter and Pen marketing programs were designed for what primary objective?

Recently,Fortune magazine named Trader Joe's "America's hottest retailer" for its outstanding __________,including personal attention from employees in the store.

Robert was running low on cash and could not buy his Marketing textbook by the first day of class if the bookstore did not accept his credit card.Luckily,the bookstore accepted his VISA card,so the bookstore created __________ utility for Robert.

Ultimate consumers refer to

Which of the following would a marketer use as a synonym for controllable marketing mix factors?

Explain the difference between a market and a target market.Provide a specific example of each.

In Figure 1-3 above,"A" represents __________ and "B" represents __________.

Those who have flown on Singapore Air have experienced firsthand the great food that is served during the flight,the friendliness of the flight attendants,and the comfortable seating.Singapore Air creates customer value by providing its customers with

Entities such as manufacturers,retailers,and government agencies that buy goods and services for their own use or for resale are referred to as

To serve both buyers and sellers,marketing seeks to __________ and satisfy the needs and wants of prospective customers.

Developing Successful Organizational and Marketing Strategies

Scanning the Marketing Environment

Ethical and Social Responsibility in Marketing

Understanding Consumer Behavior

Understanding Organizations As Customers

Understanding and Reaching Global Consumers and Markets

Marketing Research: From Customer Insights to Actions

Market Segmentation, Targeting, and Positioning

Developing New Products and Services

Managing Successful Products, Services, and Brands

Services Marketing

Building the Price Foundation

Arriving at the Final Price

Managing Marketing Channels and Supply Chains

Retailing and Wholesaling

Integrated Marketing Communications and Direct Marketing

Advertising, Sales Promotion, and Public Relations

Using Social Media to Connect With Consumers

Personal Selling and Sales Management

Implementing Interactive and Multichannel Marketing

Pulling It All Together: the Strategic Marketing Process

Building an Effective Marketing Plan

Financial Aspects of Marketing

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3M's Post-it^® Flag Highlighter and Pen marketing programs were designed for what primary objective?

In Figure 1-3 above,"A" represents and "B" represents .