Exam 4: Ethical and Social Responsibility in Marketing

Western Digital,the Irvine,California-based maker of disk drives,recalled about 400,000 of its hard drives because of a faulty internal chip.The chip will not affect the disk drive motor until after six to twelve months of use.This delay in the problem's appearance means that many consumers would not think to blame the disk drive manufacturer.But,instead of taking the less expensive route of remaining quiet about the problem,Western Digital chose to offer replacement disk drives for all those that had the faulty chip.This action is an example of __________.

The right to safety manifests itself in industry and federal safety standards for most products sold in the United States.The U.S.__________ routinely monitors the safety of 15,000 consumer products.

Ultimately,ethical choices are based on

Investors should understand that when purchasing stock,the principle of __________ is in effect.It is in the best interests of investors to do research on the company,so they will make a wise purchase.

A Toyota dealership in British Columbia,Canada,donated $50 to the Make-A-Wish Foundation of Canada for each Toyota purchased during a particular month.This is an example of how a small business can engage in

Making an unsubstantiated or misleading claim about the environmental benefits of a product,service,technology,or company practice is referred to as ___________.

What are the five steps in a social audit?

Cadbury Canada recognized that education is crucial to lifting Ghanaian children out of poverty.Cadbury worked with its lead partner,World Vision Ghana,to identify every child in cocoa-farming villages who had to walk at least three kilometers or more each way to school.Recently,Cadbury Canada launched a program that encouraged consumers to enter the bar codes of their candy and chocolate bars online.Each entry represented one bicycle part and 100 parts "built" one bike.The biggest-ever shipment of bicycles to Ghana-5,000 in total-is helping thousands of kids get to school and get a head start on a brighter future.This is an example of

All of the following are examples of economic espionage EXCEPT:

Corporate culture refers to

Economic espionage includes such activities as __________.

ISO 14000 refers to

__________ is often disguised as gifts,consultant fees,and favors,but is used to gain an unethical advantage over competitors.

Recently,Gap Inc.ended its relationship with 23 foreign production facilities due to code violations.Several closings occurred because of the use of child labor.In response to these events,the Gap created a large team whose purpose is to travel worldwide to ensure compliance with its Code of Vendor Conduct.This is an example of

com is an Internet company that helps other organizations implement marketing strategies that they hope will let them dominate their industry.Lava's advertising,states,"We ignore the rules,and we let no obstacle stand in your company's way-no matter how bold or impossible your idea may seem." The company is composed of eighteen bright young Internet experts.They work in one large room,which also contains dartboards,a pool table,and a meditation center.If you were to walk into the office,it would be next to impossible to tell the company owners from its lowest ranking employee.This best describes the Internet company's

The recognition of the need for organizations to improve the state of people,the planet,and profit simultaneously if they are to achieve sustainable,long-term growth is referred to as

Identify and describe the two types of personal moral philosophy.

Explain the difference between societal culture and business culture.

American Express Company pioneered cause marketing when it sponsored the renovation of

Which of the following statements about social responsibility is most accurate?