Exam 23: Building an Effective Marketing Plan

Paradise Kitchens used external secondary data to provide evidence that there is a growing trend in frozen prepared foods.According to its marketing plan,prepared frozen meals accounted for __________ of the total frozen food market.

The Paradise Kitchens chart in the Organization section of its marketing plan reflects the bare-bones organization structure of successful small businesses.The four key positions that report to the President & CEO include the following: Director of Operations,Vice President of Marketing,Director of Finance and Administration,and __________.

Which of the following statements is best suited for a business or marketing plan?

There are no magic one-size-fits-all guidelines for writing successful marketing and business plans.Which writing and style guideline below still generally applies?

While there are several different groups of stakeholders who are likely to read a business or marketing plan,which group is likely to be the most critical of these documents?

There are no magic one-size-fits-all guidelines for writing successful marketing and business plans.Which writing and style guideline below still generally applies?

There is no single "generic" marketing plan that can apply to all organizations or all institutions.Rather,the specific format for a marketing plan for an organization depends on the following: the industry,the target audience and purpose,and

Shorter tables or graphs

It can be inferred from the Paradise Kitchens mission statement that the firm will most likely use a __________ strategy.

A __________ is a road map for the marketing activities of an organization for a specified future time period,such as one year or five years.

In which section of a marketing plan would you most likely expect to see a chart?

A key difference between a marketing plan and a business plans is that

Which of the following is one of the six questions most lenders and prospective investors expect to be answered in a marketing or business plan?

There is no single "generic" marketing plan that can apply to all organizations or all institutions.Rather,the specific format for a marketing plan for an organization depends on the following: the target audience and purpose,the kind and complexity of the organization,and

Paradise Kitchens describes its primary target market for Howlin' Coyote products as households with one to three people,where often both adults work,and with individual income typically above __________ per year.

The Price Strategy articulates the specific product price and the product's price position relative to __________.When space permits,this section would include a __________.

The format for a marketing plan for an organization depends on the following: (1)the target audience and purpose; (2)the kind and complexity of the organization;and (3)__________.

The target audience and purpose affect the format of a business or marketing plan.For example,an element such as the level of detail should reflect __________.

Which of the following is one of the six questions most lenders and prospective investors expect to be answered in a marketing or business plan?

Which of the following statements regarding business or market plan page length is MOST ACCURATE?