Exam 21: Implementing Interactive and Multichannel Marketing

One problem that can occur from the use of a transactional website is __________,even though marketers claim the number of new customers they attract to stores offsets this problem.

A website that provides the ability to conduct sales transactions for products and services emphasizes the __________ design element.

The text,video,audio,and graphics that are found on a website are referred to as __________.

Websites that offer personalized content,such as My eBay and My Yahoo!,have __________ as a prominent design element.

About __________ of U.S.online shoppers engage in showrooming.

Amazon.com uses __________ to compare each user's purchases with the purchases of other users with similar preferences to create a list of purchase recommendations.Based on a customer's desire to purchase an author's e-book for her Kindle,Amazon might recommend an e-book by a similar author within the same genre.

Seven Cycles uses __________ to create customer value,build relationships,and produce customer experiences in novel ways.

What technology term would be used to describe the capability of capturing visitor information to a website such as expressed product preferences,personal data,passwords,and financial information,including credit card numbers?

Pizza Hut was a pioneer in QSR.QSR is an acronym for __________.

Internet users ages 15 and older are expected to buy __________ worth of products and services online (excluding travel,automobiles,and prescription medications)in 2016.

The online consumers who regularly visit their favorite bookmarked websites and spend the most money online are referred to as "__________."

Define and explain the importance of the eight-second rule.

To gauge stickiness,companies use the following formula:

The most common cross-channel shopping and buying path is to browse one or more websites and then

A recent Disney Online "M.O.M." (Mom on a Mission)study found that today's mother __________.

Yahoo! allows its users to create a web page by picking the content they want (stock quotes,weather conditions,etc. )and deciding how they want it to look (colors,themes,and layouts).This consumer-initiated practice is an example of

Consumers deftly use Internet technology to seek information,evaluate alternatives,and make purchase decisions on their own time,terms,and conditions.This describes an example of the sixth reason why consumers buy and shop online.

Cookies refer to

The growing practice of customizing not only a product but also personalizing the marketing and overall shopping and buying interaction for each customer is referred to as __________.

The greatest marketspace opportunity for marketers lies in its potential for creating form utility.Explain how form utility contributes to customer value through communication,customization,and choice.