Question 1

In Figure 5-3 above,column "A" represents which of the following in terms of consumer involvement and product knowledge?

Accepted Answer

A) consideration set 
B) routine problem solving 
C) limited problem solving 
D) extended problem solving 
E) integrated problem solving 
A) consideration set 
B) routine problem solving 
C) limited problem solving 
D) extended problem solving 
E) integrated problem solving D

Question 2

Consumers accompanied by children

Accepted Answer

A) purchase twice as much as they normally would if shopping with other adults. 
B) purchase about 40 percent more than when shopping alone. 
C) purchase 40 less than they normally would if shopping with their spouses. 
D) spend 40 percent less than when shopping alone. 
E) spend exactly the same amount as when shopping alone. 
A) purchase twice as much as they normally would if shopping with other adults. 
B) purchase about 40 percent more than when shopping alone. 
C) purchase 40 less than they normally would if shopping with their spouses. 
D) spend 40 percent less than when shopping alone. 
E) spend exactly the same amount as when shopping alone. B

Question 3

In the Maslow hierarchy of needs,the most basic needs are physiological,followed by safety,social,and personal.What category of needs is at the highest level?

Accepted Answer

A) intellectual needs 
B) emotional needs 
C) self-actualization needs 
D) religious needs 
E) psychological needs 
A) intellectual needs 
B) emotional needs 
C) self-actualization needs 
D) religious needs 
E) psychological needs C

Question 4

When Clorox uses the Good Housekeeping Seal for its Fresh Step cat litter,its strategy is to reduce a consumer's __________ and encourage purchases.

Accepted Answer

A) consumer angst 
B) cognitive dissonance 
C) perceived risk 
D) purchase anxiety 
E) consumer cynicism 
A) consumer angst 
B) cognitive dissonance 
C) perceived risk 
D) purchase anxiety 
E) consumer cynicism

Question 5

Stephan was happy with his newly purchased laptop.It had all the features he wanted,and was really fast with a great display for his gaming.In addition,the $1,200 price tag was reasonable.The same day he took it out of the box,he noticed a newspaper advertisement for a similar computer,on sale for only $1,000.Suddenly,He began to doubt his purchase decision,and worried that maybe he hadn't gotten such a good deal.Stephan was most likely experiencing

Accepted Answer

A) limited problem solving. 
B) cognitive dissonance. 
C) selective discord. 
D) product conflict. 
E) product uncertainty. 
A) limited problem solving. 
B) cognitive dissonance. 
C) selective discord. 
D) product conflict. 
E) product uncertainty.

Question 6

According to Figure 5-5 above,"C" defines what level in the Maslow hierarchy of needs?

Accepted Answer

A) physiological 
B) safety 
C) social 
D) personal 
E) self-actualization 
A) physiological 
B) safety 
C) social 
D) personal 
E) self-actualization

Question 7

Which of the following statements about Hispanic buying patterns is most accurate?

Accepted Answer

A) Hispanics are often brand loyal and willing to pay a premium price for premium quality. 
B) Hispanic buying preferences are strongly influenced by contemporary fads and fashions. 
C) Hispanics are dubious about using advertising as a credible information source. 
D) Convenience is an important product attribute to Hispanic homemakers with respect to food preparation or consumption. 
E) Uniquely Hispanic buying patterns have virtually disappeared within the past ten years due to increased assimilation. 
A) Hispanics are often brand loyal and willing to pay a premium price for premium quality. 
B) Hispanic buying preferences are strongly influenced by contemporary fads and fashions. 
C) Hispanics are dubious about using advertising as a credible information source. 
D) Convenience is an important product attribute to Hispanic homemakers with respect to food preparation or consumption. 
E) Uniquely Hispanic buying patterns have virtually disappeared within the past ten years due to increased assimilation.

Question 8

In Figure 5-1 above,"C" represents which stage of the consumer purchase decision process?

Accepted Answer

A) purchase decision 
B) information search 
C) problem recognition 
D) alternative evaluation 
E) financial consideration 
A) purchase decision 
B) information search 
C) problem recognition 
D) alternative evaluation 
E) financial consideration

Question 9

The five stages a buyer passes through in making choices about which products and services to buy is called the __________.

Accepted Answer

A) information decision process 
B) purchase decision process 
C) alternative evaluation process 
D) postpurchase behavior process 
E) problem recognition process 
A) information decision process 
B) purchase decision process 
C) alternative evaluation process 
D) postpurchase behavior process 
E) problem recognition process

Question 10

Cognitive dissonance refers to

Accepted Answer

A) feelings of guilt for purchasing a product or service that was not consistent with a consumer's moral or ethical beliefs. 
B) feelings of discomfort associated with purchasing something purely for the sake of prestige. 
C) the feeling of postpurchase psychological tension or anxiety consumers may experience when faced with two or more highly attractive alternatives. 
D) feelings of discontent after a purchase has been made when the product fails to perform up to expectations. 
E) feelings of discontent before a purchase has been made when the customer finds out that he or she paid more for the product than necessary. 
A) feelings of guilt for purchasing a product or service that was not consistent with a consumer's moral or ethical beliefs. 
B) feelings of discomfort associated with purchasing something purely for the sake of prestige. 
C) the feeling of postpurchase psychological tension or anxiety consumers may experience when faced with two or more highly attractive alternatives. 
D) feelings of discontent after a purchase has been made when the product fails to perform up to expectations. 
E) feelings of discontent before a purchase has been made when the customer finds out that he or she paid more for the product than necessary.

Question 11

According to Figure 5-5 above,"E" defines what level in the Maslow hierarchy of needs?

Accepted Answer

A) physiological 
B) safety 
C) social 
D) personal 
E) self-actualization 
A) physiological 
B) safety 
C) social 
D) personal 
E) self-actualization

Question 12

According to Figure 5-5 above,carrying an American Express Centurian Card would be found in what level of the Maslow hierarchy of needs?

Accepted Answer

A) "A" 
B) "B" 
C) "C" 
D) "D" 
E) "E" 
A) "A" 
B) "B" 
C) "C" 
D) "D" 
E) "E"

Question 13

LG is consumer electronics manufacturer that recently introduced a new 55" Internet-capable,3D OLED (Organic Light Emitting Diode)HDTV.As its marketing manager,you have had success using lifestyle analysis in the past,particularly the VALS system,to help you profile your customers.Which of the following VALS profiles would be the most likely target market for this product?

Accepted Answer

A) Survivors 
B) Believers 
C) Experiencers 
D) Achievers 
E) Innovators 
A) Survivors 
B) Believers 
C) Experiencers 
D) Achievers 
E) Innovators

Question 14

In Figure 5-1 above,"D" represents which stage of the consumer purchase decision process?

Accepted Answer

A) purchase decision 
B) information search 
C) financial transaction 
D) alternative evaluation 
E) postpurchase behavior 
A) purchase decision 
B) information search 
C) financial transaction 
D) alternative evaluation 
E) postpurchase behavior

Question 15

In the Maslow hierarchy of needs,__________ needs involve self-preservation as well as physical and financial well-being.

Accepted Answer

A) physiological 
B) social 
C) personal 
D) safety 
E) self-actualization 
A) physiological 
B) social 
C) personal 
D) safety 
E) self-actualization

Question 16

During the consumer purchase decision process,an individual at the __________ stage will perceive differences between his or her ideal and actual situations big enough to trigger a decision.

Accepted Answer

A) problem recognition 
B) alternative evaluation 
C) cognitive dissonance 
D) information search 
E) postpurchase behavior 
A) problem recognition 
B) alternative evaluation 
C) cognitive dissonance 
D) information search 
E) postpurchase behavior

Question 17

Situational influences refer to

Accepted Answer

A) the five aspects of the purchase situation that impact the consumer purchase decision process: purchase task,social surroundings,physical surroundings,temporal effects,and antecedent states. 
B) the temporary impediments to a consumer's purchase decision. 
C) psychological concepts that are useful for interpreting buying processes and directing marketing efforts. 
D) the feelings of postpurchase anxiety that can arise from a number of different factors including social surroundings,physical surroundings,psychological effects,and precedent states. 
E) both the objective and subjective attributes a consumer uses to compare different products and brands. 
A) the five aspects of the purchase situation that impact the consumer purchase decision process: purchase task,social surroundings,physical surroundings,temporal effects,and antecedent states. 
B) the temporary impediments to a consumer's purchase decision. 
C) psychological concepts that are useful for interpreting buying processes and directing marketing efforts. 
D) the feelings of postpurchase anxiety that can arise from a number of different factors including social surroundings,physical surroundings,psychological effects,and precedent states. 
E) both the objective and subjective attributes a consumer uses to compare different products and brands.

Question 18

Consumer behavior includes the actions a person takes in purchasing services and using products and services,including

Accepted Answer

A) the physical effort spent on these actions. 
B) the financial limitations one must overcome to accomplish these actions. 
C) the mental and social processes that come before and after these actions. 
D) the emotional processes that occur during these actions. 
E) the cognitive and attitudinal processes that must be learned to complete these actions. 
A) the physical effort spent on these actions. 
B) the financial limitations one must overcome to accomplish these actions. 
C) the mental and social processes that come before and after these actions. 
D) the emotional processes that occur during these actions. 
E) the cognitive and attitudinal processes that must be learned to complete these actions.

Question 19

Which of the following statements about the VALS framework is FALSE?

Accepted Answer

A) Consumers are inspired by one of three primary motivations-ideals,achievement,and self-expression-that give meaning to their self or the world and govern their activities. 
B) Consumers are motivated to buy products and services and seek experiences that give shape,substance,and satisfaction to their lives. 
C) The VALS framework seeks to explain why and how consumers make purchase decisions. 
D) The VALS framework identifies eight consumer segments. 
E) A consumer's gender and age have a direct effect on placement within a VALS consumer segment. 
A) Consumers are inspired by one of three primary motivations-ideals,achievement,and self-expression-that give meaning to their self or the world and govern their activities. 
B) Consumers are motivated to buy products and services and seek experiences that give shape,substance,and satisfaction to their lives. 
C) The VALS framework seeks to explain why and how consumers make purchase decisions. 
D) The VALS framework identifies eight consumer segments. 
E) A consumer's gender and age have a direct effect on placement within a VALS consumer segment.

Question 20

According to Figure 5-5 above,shelter in the Maslow hierarchy of needs is an example of a __________ need.

Accepted Answer

A) self-actualization 
B) personal 
C) social 
D) safety 
E) physiological 
A) self-actualization 
B) personal 
C) social 
D) safety 
E) physiological

Exam 5: Understanding Consumer Behavior

In Figure 5-3 above,column "A" represents which of the following in terms of consumer involvement and product knowledge?

Consumers accompanied by children

In the Maslow hierarchy of needs,the most basic needs are physiological,followed by safety,social,and personal.What category of needs is at the highest level?

When Clorox uses the Good Housekeeping Seal for its Fresh Step cat litter,its strategy is to reduce a consumer's __________ and encourage purchases.

According to Figure 5-5 above,"C" defines what level in the Maslow hierarchy of needs?

Which of the following statements about Hispanic buying patterns is most accurate?

In Figure 5-1 above,"C" represents which stage of the consumer purchase decision process?

The five stages a buyer passes through in making choices about which products and services to buy is called the __________.

Cognitive dissonance refers to

According to Figure 5-5 above,"E" defines what level in the Maslow hierarchy of needs?

According to Figure 5-5 above,carrying an American Express Centurian Card would be found in what level of the Maslow hierarchy of needs?

In Figure 5-1 above,"D" represents which stage of the consumer purchase decision process?

In the Maslow hierarchy of needs,__________ needs involve self-preservation as well as physical and financial well-being.

During the consumer purchase decision process,an individual at the __________ stage will perceive differences between his or her ideal and actual situations big enough to trigger a decision.

Situational influences refer to

Consumer behavior includes the actions a person takes in purchasing services and using products and services,including

Which of the following statements about the VALS framework is FALSE?

According to Figure 5-5 above,shelter in the Maslow hierarchy of needs is an example of a __________ need.

Creating Customer Relationships and Value Through Marketing

Developing Successful Organizational and Marketing Strategies

Scanning the Marketing Environment

Ethical and Social Responsibility in Marketing

Understanding Organizations As Customers

Understanding and Reaching Global Consumers and Markets

Marketing Research: From Customer Insights to Actions

Market Segmentation, Targeting, and Positioning

Developing New Products and Services

Managing Successful Products, Services, and Brands

Services Marketing

Building the Price Foundation

Arriving at the Final Price

Managing Marketing Channels and Supply Chains

Retailing and Wholesaling

Integrated Marketing Communications and Direct Marketing

Advertising, Sales Promotion, and Public Relations

Using Social Media to Connect With Consumers

Personal Selling and Sales Management

Implementing Interactive and Multichannel Marketing

Pulling It All Together: the Strategic Marketing Process

Building an Effective Marketing Plan

Financial Aspects of Marketing

Filters