Exam 16: Retailing and Wholesaling

The revolutionary new __________ resembles a pair of eyeglasses that has both the capability for voice recognition and a small screen capable of displaying information that may help wearers with their shopping experiences as they engage in the purchase decision process.

Which form of retailing is Best Buy now using in airports to distribute its mobile phone and computer accessories,digital cameras,flash drives,and other consumer electronics?

Four of the 40 largest businesses in the United States are retailers-Walmart,Costco,Home Depot,and __________.

Growth in the direct-selling industry is the result of two trends: (1)direct selling retailers are expanding into markets outside the United States and (2)

Online retailing has evolved to include all of the following social shopping options EXCEPT:

Independent firms or individuals whose principal function is to bring buyers and sellers together to make sales are referred to as __________.

A restaurant that offers food made exactly to each customer's preference is providing __________ utility.

Jane Westerlund owns a small retail picture frame store in a local strip mall.She just bought 10 picture frames from a promising woodworker for $36 each.Based on market conditions,she will sell these for $100 each.What is her markup in dollar terms?

__________ carry(ies)4,000 to 8,000 items and usually stocks just one brand of appliance or food product.

Explain what a markdown is and its timing (i.e.when a retailer uses it).

Using the telephone to interact with and sell directly to consumers is referred to as __________.

Retailers like Williams-Sonoma that sell products through retail stores,catalogs,and online are examples of __________.

Most of the 1.1 million retail establishments in the United States,including hardware stores,convenience stores,clothing stores,and computer and software stores,are considered __________.

Multichannel retailers are retailers that

Texas-based Whole Foods supermarkets target people who want to eat healthy.The stores use placards throughout,which tell shoppers about the farmers who grew and harvested the various products sold.This use of signage to provide consumer information is a part of which element of the retailing mix?

Intertype competition refers to competition between

Unlike merchant wholesalers,agents,and brokers,manufacturers' branches and sales offices are __________ that perform wholesaling activities.

A large assortment of each item within a product line in a store is referred to as

What is augmented reality? Give an example of a retailer that has implemented this concept.

Explain why direct mail and catalogs are an attractive form of retailing.