Exam 22: Pulling It All Together: the Strategic Marketing Process

Which of the following pieces of information is used in a SWOT analysis,the first step of the planning phase of the strategic marketing process?

Functional groupings refer to organizational groupings

In Figure 22-4 above,the market-product grid labeled "B" illustrates which of the following market-product strategies?

Developing a program schedule involves: (1)identifying the main tasks; (2)determining the time required to complete each task; (3)arranging the activities to meet the deadline;and (4)__________.

Which of the following statements best reflects the guideline for having complete and feasible plans?

The actions taken during market product focus and goal setting,Step 2 of the planning phase,include: (1)__________; (2)select target markets; (3)find points of difference;and (4)position the product.

Procter & Gamble uses category managers to organize by "global business units" such as baby care and beauty care.Cutting across country boundaries,these global business units implement standardized worldwide pricing,marketing,and distribution strategies.The baby care category manager would have

Based on a market-product grid framework,which marketing strategy would most likely offer the greatest marketing synergies or efficiencies?

A cost focus strategy refers to one of Porter's generic business strategies that

The information needed in market product focus and goal setting,Step 2 of the planning phase includes: (1)market potential studies; (2)market-product grids with target segments and product groupings;and (3)__________.

Synergy analysis incorporates two business analysis tools,which are diversification analysis and __________.

A differentiation strategy refers to one of Porter's generic business strategies that

Management experts call for a "bias for action." How can this attitude be important in marketing program implementation?

Toyota is generally acknowledged as the best in the world in revolutionizing the design and manufacture of autos.Toyota managers created the doctrine of kaizen,or __________.

Porter's four generic business strategies are __________,cost focus,differentiation focus,and cost leadership.

Consider Figure 22-8: General Mills Marketing Dashboard Chart "A" above.As part of the Warm Delights marketing team at General Mills,you are asked to analyze and interpret the marketing dashboard for Warm Delights Minis.After a careful analysis of Chart "A," you conclude the following:

The more a marketing plan is based on __________,the less uncertainty and fewer risks are associated with executing it.

Many people are concerned about "eating healthy," but many of these same people still grab lunch at fast food restaurants because the restaurants are convenient and they like cheeseburgers.Burger King has created a veggie burger that "tastes like the real thing without all the fat." Burger King is MOST LIKELY using a __________ strategy to attract this large market that encompasses many different segments.

What is the assumed shape of the graph of the sales response function?

When using share points to make marketing resource allocation decisions,marketing managers must estimate: (1)the market share for the product; (2the revenues associated with each point of market share; (3)__________;and (4)possible cannibalization effects on other products in the line.