Exam 13: Aggregate Planning

Identify some firms that provide yield management software.

A hotel room that goes unrented and an airline seat that goes unsold are both examples of perishable inventory in services.

Which choice below best describes the counterseasonal demand option?

Identify some mathematical approaches to aggregate planning. Which are optimizing? Which are heuristic?

What is the purpose of aggregate planning? Describe some demand and capacity options for implementing plans.

Which of the following would most likely fall under the scope of only an operations manager?

What conditions make yield management of interest?

Which of the following attempts to manipulate product or service demand?

Developing a mix of __________ products is a widely used demand smoothing technique.

How does aggregate planning in services differ from aggregate planning in manufacturing?

The textbook illustrates demand management in the form of price cuts or discounts. Can demand manipulation for aggregate planning involve price increases? Explain; provide an example.

If a service firm were to attempt a pure level strategy for aggregate planning, should its level of output be at average demand, peak demand, or minimum demand?

A small private university normally charges the same price -$200-per credit-hour for all courses and for all students. While the university is pretty near capacity in the fall and spring, it finds that its classrooms are only about 60 percent occupied during the summer session. A student of operations management (who has recently read this chapter) wonders if yield management might be useful to both the university and its students alike. This student, with help from some economics majors, estimates a demand curve for summer course enrollment. Points on this demand curve include 9000 credit-hours at the current rate of $200, 12,000 credit hours at $180, 15,000 credit-hours at $160, and 18,000 credit-hours at $140. Based on this demand curve, what price point would best serve the university, if its objective is the greatest revenue for the summer session?

The typical time horizon for aggregate planning is