Question 1

Explain how information architecture functions as an outline for web design.

Accepted Answer

In essence, information architecture is

Question 2

Give at least three examples of how podcasts could replace more traditional message formats in business.

Accepted Answer

(anss may vary.)Real estate agents could

Question 3

In a court of law, email messages and other electronic documents can have the same weight as printed documents.

Accepted Answer

A) True 
 B)False

Question 4

If you want to create a podcasting channel, plan on using a wide variety of topics and themes to keep the audience guessing and coming back for more.

Accepted Answer

A) True 
 B)False

Question 5

Email messages

Accepted Answer

A) generally require less care than other messages, since email is temporary and easily deleted. 
B) should be written with the assumption that they will be stored forever. 
C) should always be less formal in business than messages in other media. 
D) none of the above. 
A) generally require less care than other messages, since email is temporary and easily deleted. 
B) should be written with the assumption that they will be stored forever. 
C) should always be less formal in business than messages in other media. 
D) none of the above.

Question 6

Advantages of using IM rather than email include its

Accepted Answer

A) ability to completely eliminate the equivalent of "junk mail." 
B) availability on cell phones but not computers. 
C) ability to hold real-time text conversations. 
D) all of the above. 
A) ability to completely eliminate the equivalent of "junk mail." 
B) availability on cell phones but not computers. 
C) ability to hold real-time text conversations. 
D) all of the above.

Question 7

In email, "cc" stands for "confidential copy."

Accepted Answer

A) True 
 B)False

Question 8

For years email has been the primary communication medium at your company. However, many of your employees now use IM daily for personal messages, and they've come to you asking your approval to begin using it to communicate with clients and vendors. Your greatest concern is likely to be

Accepted Answer

A) incompatibility between your company's IM system and those your vendors and clients use. 
B) the need for users to learn complicated software that may take years to learn. 
C) the ability to use it only on expensive, highly specialized devices. 
D) the high cost. 
A) incompatibility between your company's IM system and those your vendors and clients use. 
B) the need for users to learn complicated software that may take years to learn. 
C) the ability to use it only on expensive, highly specialized devices. 
D) the high cost.

Question 9

Leaving the subject line out on important email messages will spark your readers' curiosity and increase their desire to read your email.

Accepted Answer

A) True 
 B)False

Question 10

In business communication, email is often being replaced by other tools that provide better support for instant communication and real-time collaboration.

Accepted Answer

A) True 
 B)False

Question 11

When it comes to writing messages in today's business environment,

Accepted Answer

A) printed messages are obsolete. 
B) printed messages are still preferred for formal correspondence or a court of law. 
C) email has completely replaced printed messages for all internal communication. 
D) hard-copy messages are used primarily for delivering negative news. 
A) printed messages are obsolete. 
B) printed messages are still preferred for formal correspondence or a court of law. 
C) email has completely replaced printed messages for all internal communication. 
D) hard-copy messages are used primarily for delivering negative news.

Question 12

In terms of the three-step writing process, podcasts differ mostly from written messages in the ________ step.

Accepted Answer

A) planning 
B) writing 
C) completing 
D) finishing 
A) planning 
B) writing 
C) completing 
D) finishing

Question 13

Writing "teasers" on microblogging sites can be effective, as long as the payoffs to which they lead are valuable and legitimate.

Accepted Answer

A) True 
 B)False

Question 14

The ________ of websites makes them more difficult to plan and organize than virtually any other type of communication.

Accepted Answer

A) linear nature 
B) versatility 
C) objectivity 
D) narrow scope 
A) linear nature 
B) versatility 
C) objectivity 
D) narrow scope

Question 15

It is illegal for your company to open and read email you send and receive at work.

Accepted Answer

A) True 
 B)False

Question 16

When a summary appears at the beginning of an article or webpage,

Accepted Answer

A) it distributes how-to advice to visitors. 
B) it offers helpful tips and insightful commentary. 
C) it presents the document's key points. 
D) it includes updates and announcements. 
A) it distributes how-to advice to visitors. 
B) it offers helpful tips and insightful commentary. 
C) it presents the document's key points. 
D) it includes updates and announcements.

Question 17

Website designers start developing the information architecture for a website by

Accepted Answer

A) giving visitors options for finding what they want. 
B) creating consistent labels for hyperlinks. 
C) brainstorming how all potential visitors will want to use the site. 
D) outlining all pathways between entry points and target information. 
A) giving visitors options for finding what they want. 
B) creating consistent labels for hyperlinks. 
C) brainstorming how all potential visitors will want to use the site. 
D) outlining all pathways between entry points and target information.

Question 18

Explain how inappropriate use of email at work can lead to legal problems.

Accepted Answer

The consequences of bad writing or poor

Question 19

In the middle of an important meeting, you receive an unsolicited IM from a company informing you of their great rates on vacations in Hawaii. This is an example of

Accepted Answer

A) spam. 
B) a computer virus. 
C) spim. 
D) viral marketing. 
A) spam. 
B) a computer virus. 
C) spim. 
D) viral marketing.

Question 20

Many companies have formal email policies that include restrictions on sending

Accepted Answer

A) personal messages via corporate email. 
B) confidential or proprietary information. 
C) material that might be objectionable or offensive to others. 
D) all of the above. 
A) personal messages via corporate email. 
B) confidential or proprietary information. 
C) material that might be objectionable or offensive to others. 
D) all of the above.

Exam 7: Electronic Media

Explain how information architecture functions as an outline for web design.

Give at least three examples of how podcasts could replace more traditional message formats in business.

In a court of law, email messages and other electronic documents can have the same weight as printed documents.

If you want to create a podcasting channel, plan on using a wide variety of topics and themes to keep the audience guessing and coming back for more.

Email messages

Advantages of using IM rather than email include its

In email, "cc" stands for "confidential copy."

For years email has been the primary communication medium at your company. However, many of your employees now use IM daily for personal messages, and they've come to you asking your approval to begin using it to communicate with clients and vendors. Your greatest concern is likely to be

Leaving the subject line out on important email messages will spark your readers' curiosity and increase their desire to read your email.

In business communication, email is often being replaced by other tools that provide better support for instant communication and real-time collaboration.

When it comes to writing messages in today's business environment,

In terms of the three-step writing process, podcasts differ mostly from written messages in the ________ step.

Writing "teasers" on microblogging sites can be effective, as long as the payoffs to which they lead are valuable and legitimate.

The ________ of websites makes them more difficult to plan and organize than virtually any other type of communication.

It is illegal for your company to open and read email you send and receive at work.

When a summary appears at the beginning of an article or webpage,

Website designers start developing the information architecture for a website by

Explain how inappropriate use of email at work can lead to legal problems.

In the middle of an important meeting, you receive an unsolicited IM from a company informing you of their great rates on vacations in Hawaii. This is an example of

Many companies have formal email policies that include restrictions on sending

Achieving Success Through Effective Business Communication

Mastering Team Skills and Interpersonal Communication

Communicating in a World of Diversity

Planning Business Messages

Writing Business Messages

Completing Business Messages

Social Media

Visual Media

Writing Routine and Positive Messages

Writing Negative Messages

Writing Persuasive Messages

Finding, Evaluating, and Processing Information

Planning Reports and Proposals

Writing and Completing Reports and Proposals

Developing Oral and Online Presentations

Enhancing Presentations with Slides and Other Visuals

Building Careers and Writing Résumés

Applying and Interviewing for Employment

Handbook of Grammar, Mechanics, and Usage

Format and Layout of Business Documents

Documentation of Report Sources

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