Exam 8: Social Media

One drawback of current blogging software is that it takes a great deal of time to post new material.

One way to deal with the "fire-hose effect" of social media is to admit that you can't possibly handle every update from every potentially interesting and helpful source.

Successful business bloggers pay close attention to

Blogs are an excellent venue for hard-sell sales tactics because they feature a built-in audience.

Yelp has used a ________ strategy to become a major influence on the behavior of consumers and businesses in large cities across the United States.

Social media has revolutionized customer service.

List at least three advantages of using blogs in business.

Before you add a page or a new article to an existing wiki,

When you're applying the three-step writing process to blogging, the planning step will include

The business uses of microblogging include all of the following except

Many businesses now use blogs to

The ________ of a wiki is a "safe," nonpublished section where team members can practice editing and writing.

________ have become a popular medium for customer support-enabling employees to answer questions and offer tips and advice.

Social networks used by the business community consist of

Effective headlines for social media messages are

If you're creating a new wiki, ________ just as you would with a new blog or podcast channel.

Viral ________ refers to spreading the word about your company and its products in much the same way that biological viruses are transmitted from person to person.

Rather than subscribing to a public microblogging service, some companies implement ________ that are intended for internal use only.

Companies can use a research technique called ________ to track social networks and other media to take the pulse of public opinion and identify opinion makers.

YouTube, Wikipedia, and Twitter are popular examples of