Question 1

Identify and discuss some of the ways Twitter is being used in business today.

Accepted Answer

The business communication uses of micro

Question 2

How should you adapt the three-step process to wiki writing?

Accepted Answer

How you apply the three-step process to

Question 3

In the world of blogs, microblogs, and social media, word-of-mouth marketing is often called

Accepted Answer

A) we talk, you listen marketing. 
B) virtual marketing. 
C) community-driven marketing. 
D) viral marketing. 
A) we talk, you listen marketing. 
B) virtual marketing. 
C) community-driven marketing. 
D) viral marketing.

Question 4

Companies that are succeeding in social media use a "we talk, you listen" approach to communication.

Accepted Answer

A) True 
 B)False

Question 5

Online communities of interest that form around a specific product are known as ________ ________.

Accepted Answer

brand communities
Explanation:

Question 6

A colleague of yours has just published an e-book titled, "Ten Tips for Success." She plans to promote the book via social networking. What advice can you offer to her about promotional efforts via social media?

Accepted Answer

A) She should use brand acceleration to engage with opinion leaders. 
B) She should use a low-key, indirect approach when promoting her book. 
C) She should promote her book aggressively on each social media platform. 
D) She should alter her social media presence, according to the network she's using at the time. 
A) She should use brand acceleration to engage with opinion leaders. 
B) She should use a low-key, indirect approach when promoting her book. 
C) She should promote her book aggressively on each social media platform. 
D) She should alter her social media presence, according to the network she's using at the time.

Question 7

Best practices for communicating via social media include all of the following except

Accepted Answer

A) thinking before you post. 
B) getting involved and staying involved. 
C) writing informally, but not carelessly. 
D) using a "hard sell" to promote goods and services. 
A) thinking before you post. 
B) getting involved and staying involved. 
C) writing informally, but not carelessly. 
D) using a "hard sell" to promote goods and services.

Question 8

As an alternative to newsfeeds, ________ involves aggregating (gathering)and curating (sorting, categorizing, and presenting)information on a particular topic in a way that makes it convenient for targeted readers.

Accepted Answer

A) blog rolling 
B) media curation 
C) hub syndication 
D) virtual automation 
A) blog rolling 
B) media curation 
C) hub syndication 
D) virtual automation

Question 9

What are the three categories of social networks used by businesses and professionals?

Accepted Answer

Facebook is the largest of the public, g

Question 10

The social networking aspects of Twitter suit it for the use of ________ to get answers to research questions by asking one's followers for input or advice.

Accepted Answer

crowdsourcing
Explanation:Micr

Question 11

The Segway Social network, which connects owners of these unique personal vehicles, is an example of a

Accepted Answer

A) specialized social network. 
B) privatized social network. 
C) location-based social network. 
D) general-purpose social network. 
A) specialized social network. 
B) privatized social network. 
C) location-based social network. 
D) general-purpose social network.

Question 12

Writing for social media requires a different approach than writing for traditional media.

Accepted Answer

A) True 
 B)False

Question 13

Peer-to-peer enclaves allow companies to supplement the talents of their employees with services from one or more external partners.

Accepted Answer

A) True 
 B)False

Question 14

Writing in ________ is key to attracting and keeping blog readers.

Accepted Answer

A) a carefully scripted style 
B) a personal, authentic voice 
C) an impersonal corporate tone 
D) an objective third-person style 
A) a carefully scripted style 
B) a personal, authentic voice 
C) an impersonal corporate tone 
D) an objective third-person style

Question 15

Trying to manage incoming social media messages can be overwhelming. All of the following except ________ can help you keep social media from turning into a source of stress and information anxiety.

Accepted Answer

A) adding new sources of information slowly 
B) collecting information simply because it's entertaining or interesting 
C) acknowledging that you can't handle every update from every potentially useful source 
D) remembering that information is an enabler, a means to an end 
A) adding new sources of information slowly 
B) collecting information simply because it's entertaining or interesting 
C) acknowledging that you can't handle every update from every potentially useful source 
D) remembering that information is an enabler, a means to an end

Question 16

A wiki is an ideal solution when a company wants to

Accepted Answer

A) deliver new information quickly. 
B) recruit new employees and business partners. 
C) encourage participation in collaborative writing. 
D) transmit the headlines of new blog posts. 
A) deliver new information quickly. 
B) recruit new employees and business partners. 
C) encourage participation in collaborative writing. 
D) transmit the headlines of new blog posts.

Question 17

A company can use ________ as a measure of how effectively it is engaging online stakeholders in a mutually beneficial exchange of information.

Accepted Answer

A) brand socialization 
B) brand standardization 
C) brand management 
D) brand equilibrium 
A) brand socialization 
B) brand standardization 
C) brand management 
D) brand equilibrium

Question 18

________ your blog makes it easier for readers to find your material and easily find everything you've written about a certain topic.

Accepted Answer

Tagging
Explanation:For exampl

Question 19

Creating effective social media content in business means taking every opportunity to promote your company's products.

Accepted Answer

A) True 
 B)False

Question 20

Starbucks Coffee, Animal Planet, and Turner Classic Movies offer their followers ________ via their branded channels on YouTube.

Accepted Answer

A) value-added content 
B) interesting information 
C) question-and-answer forums 
D) annual reports and financial statements 
A) value-added content 
B) interesting information 
C) question-and-answer forums 
D) annual reports and financial statements

Exam 8: Social Media

Identify and discuss some of the ways Twitter is being used in business today.

How should you adapt the three-step process to wiki writing?

In the world of blogs, microblogs, and social media, word-of-mouth marketing is often called

Companies that are succeeding in social media use a "we talk, you listen" approach to communication.

Online communities of interest that form around a specific product are known as ________ ________.

A colleague of yours has just published an e-book titled, "Ten Tips for Success." She plans to promote the book via social networking. What advice can you offer to her about promotional efforts via social media?

Best practices for communicating via social media include all of the following except

As an alternative to newsfeeds, ________ involves aggregating (gathering)and curating (sorting, categorizing, and presenting)information on a particular topic in a way that makes it convenient for targeted readers.

What are the three categories of social networks used by businesses and professionals?

The social networking aspects of Twitter suit it for the use of ________ to get answers to research questions by asking one's followers for input or advice.

The Segway Social network, which connects owners of these unique personal vehicles, is an example of a

Writing for social media requires a different approach than writing for traditional media.

Peer-to-peer enclaves allow companies to supplement the talents of their employees with services from one or more external partners.

Writing in ________ is key to attracting and keeping blog readers.

Trying to manage incoming social media messages can be overwhelming. All of the following except ________ can help you keep social media from turning into a source of stress and information anxiety.

A wiki is an ideal solution when a company wants to

A company can use ________ as a measure of how effectively it is engaging online stakeholders in a mutually beneficial exchange of information.

________ your blog makes it easier for readers to find your material and easily find everything you've written about a certain topic.

Creating effective social media content in business means taking every opportunity to promote your company's products.

Starbucks Coffee, Animal Planet, and Turner Classic Movies offer their followers ________ via their branded channels on YouTube.

Achieving Success Through Effective Business Communication

Mastering Team Skills and Interpersonal Communication

Communicating in a World of Diversity

Planning Business Messages

Writing Business Messages

Completing Business Messages

Electronic Media

Visual Media

Writing Routine and Positive Messages

Writing Negative Messages

Writing Persuasive Messages

Finding, Evaluating, and Processing Information

Planning Reports and Proposals

Writing and Completing Reports and Proposals

Developing Oral and Online Presentations

Enhancing Presentations with Slides and Other Visuals

Building Careers and Writing Résumés

Applying and Interviewing for Employment

Handbook of Grammar, Mechanics, and Usage

Format and Layout of Business Documents

Documentation of Report Sources

Filters

Online communities of interest that form around a specific product are known as .