Question 1

Community Q&A sites offer opportunities for building your personal brand. When you're responding to an individual's question, keep in mind that

Accepted Answer

A) community Q&A sites are a fad, so responding to questions is a waste of time. 
B) your reply to the question will only be relevant to the person who asked it. 
C) material that's posted on a Community Q&A site won't be visible for long. 
D) you're responding in advance to anyone who has the same question and visits the site. 
A) community Q&A sites are a fad, so responding to questions is a waste of time. 
B) your reply to the question will only be relevant to the person who asked it. 
C) material that's posted on a Community Q&A site won't be visible for long. 
D) you're responding in advance to anyone who has the same question and visits the site.

Question 2

Briefly explain the difference between blogging and microblogging.

Accepted Answer

A microblog is a variation on

Question 3

By forming a virtual organization, a company can

Accepted Answer

A) monitor public opinion and target opinion leaders. 
B) measure how effectively it connects with its stakeholders. 
C) identify potential buyers and ask for introductions from shared connections. 
D) supplement its internal talent pool with services from external partners. 
A) monitor public opinion and target opinion leaders. 
B) measure how effectively it connects with its stakeholders. 
C) identify potential buyers and ask for introductions from shared connections. 
D) supplement its internal talent pool with services from external partners.

Question 4

How can businesses use social networking to support collaboration?

Accepted Answer

Networks can support collaboration by id

Question 5

When you're writing content for social media,

Accepted Answer

A) write in a corporate voice. 
B) write informally, but not carelessly. 
C) write from an objective third-person point of view. 
D) don't worry about revising or proofreading what you've written. 
A) write in a corporate voice. 
B) write informally, but not carelessly. 
C) write from an objective third-person point of view. 
D) don't worry about revising or proofreading what you've written.

Question 6

Location-based applications link the virtual world of social networking with the physical world of retail outlets and other businesses.

Accepted Answer

A) True 
 B)False

Question 7

Without a steady stream of new information, a blog is unlikely to be successful.

Accepted Answer

A) True 
 B)False

Question 8

Blogs are useful tools for crisis communication.

Accepted Answer

A) True 
 B)False

Question 9

What are seven guidelines to keep in mind when creating content for business-related social media?

Accepted Answer

Creating effective content for business-

Question 10

Sharing information via microblogging is fast and easy. How can you maximize microblogging's speed and simplicity when you're using it for business communication?

Accepted Answer

Although microblogs are designed to enco

Question 11

The planning phase of developing a wiki doesn't require a long-term perspective.

Accepted Answer

A) True 
 B)False

Question 12

The practice of content marketing involves ________, in order to build closer ties with current and potential customers.

Accepted Answer

A) pitching your products and services at every opportunity 
B) building up your company by tearing down your competitors 
C) offering free information that's valuable to community members 
D) monitoring the Twittersphere for discussions about your brand 
A) pitching your products and services at every opportunity 
B) building up your company by tearing down your competitors 
C) offering free information that's valuable to community members 
D) monitoring the Twittersphere for discussions about your brand

Question 13

One advantage of blogging for business is that it enables you to update content quickly and easily.

Accepted Answer

A) True 
 B)False

Question 14

The business applications of blogging do not include

Accepted Answer

A) anchoring your social media presence. 
B) recruiting potential employees. 
C) enabling word-of-mouth marketing. 
D) encouraging collaboration on writing projects. 
A) anchoring your social media presence. 
B) recruiting potential employees. 
C) enabling word-of-mouth marketing. 
D) encouraging collaboration on writing projects.

Question 15

________ ________ is the practice of collecting, filtering, and republishing material on a particular topic.

Accepted Answer

Media curation
Explanation:Col

Question 16

Reputation ________ such as Evolve24 have developed ways to automatically monitor blogs and other online sources to see what people are saying about their corporate clients.

Accepted Answer

analysts
Explanation:Reputation analysts

Question 17

Retweeting is the practice of forwarding messages from other Twitter users. It is the microblogging equivalent of

Accepted Answer

A) broadcasting to a list of contacts via email. 
B) sharing other content from bloggers via media curation. 
C) carrying on a real-time conversation via instant messaging. 
D) conducting a keyword search on a general-purpose search engine. 
A) broadcasting to a list of contacts via email. 
B) sharing other content from bloggers via media curation. 
C) carrying on a real-time conversation via instant messaging. 
D) conducting a keyword search on a general-purpose search engine.

Question 18

Identify and discuss four important elements of successful business blogs.

Accepted Answer

Successful business bloggers pay close a

Question 19

What is media curation? What is its potential effect on business communication?

Accepted Answer

Media curation is an intriguing alternat

Question 20

What role do social networks play in communities of interest, communities of practice, and brand communities?

Accepted Answer

Social networks are a natural tool for b

Exam 8: Social Media

Community Q&A sites offer opportunities for building your personal brand. When you're responding to an individual's question, keep in mind that

Briefly explain the difference between blogging and microblogging.

By forming a virtual organization, a company can

How can businesses use social networking to support collaboration?

When you're writing content for social media,

Location-based applications link the virtual world of social networking with the physical world of retail outlets and other businesses.

Without a steady stream of new information, a blog is unlikely to be successful.

Blogs are useful tools for crisis communication.

What are seven guidelines to keep in mind when creating content for business-related social media?

Sharing information via microblogging is fast and easy. How can you maximize microblogging's speed and simplicity when you're using it for business communication?

The planning phase of developing a wiki doesn't require a long-term perspective.

The practice of content marketing involves ________, in order to build closer ties with current and potential customers.

One advantage of blogging for business is that it enables you to update content quickly and easily.

The business applications of blogging do not include

________ ________ is the practice of collecting, filtering, and republishing material on a particular topic.

Reputation ________ such as Evolve24 have developed ways to automatically monitor blogs and other online sources to see what people are saying about their corporate clients.

Retweeting is the practice of forwarding messages from other Twitter users. It is the microblogging equivalent of

Identify and discuss four important elements of successful business blogs.

What is media curation? What is its potential effect on business communication?

What role do social networks play in communities of interest, communities of practice, and brand communities?

Achieving Success Through Effective Business Communication

Mastering Team Skills and Interpersonal Communication

Communicating in a World of Diversity

Planning Business Messages

Writing Business Messages

Completing Business Messages

Electronic Media

Visual Media

Writing Routine and Positive Messages

Writing Negative Messages

Writing Persuasive Messages

Finding, Evaluating, and Processing Information

Planning Reports and Proposals

Writing and Completing Reports and Proposals

Developing Oral and Online Presentations

Enhancing Presentations with Slides and Other Visuals

Building Careers and Writing Résumés

Applying and Interviewing for Employment

Handbook of Grammar, Mechanics, and Usage

Format and Layout of Business Documents

Documentation of Report Sources

Filters

is the practice of collecting, filtering, and republishing material on a particular topic.