Exam 10: Writing Routine and Positive Messages

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In a positive message, you should explain your point completely in the

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Condolence messages should

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Customers who are dissatisfied with a company's product or service make a(n)________, or formal complaint.

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Explain what you should include in an effective recommendation letter.

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In responding favorably to a claim even though the customer was at fault, what should you try to accomplish in the body of your message?

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In emailing a vendor for an update on the ship date of your order, what elements should you include in the closing of your request?

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When answering requests and a potential sale is involved, one important goal is to

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If you plan to grant a claim made by a customer who's clearly at fault,

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When responding to a claim when your company is at fault, it is best to

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A(n)________ ________ is a specialized document used to share relevant information with the local or national news media.

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The body of a positive message is a good place to use ________, assuring the customer of the wisdom of his or her purchase selection.

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Friendly notes with no direct business purpose, such as those conveying congratulations or thanks, are called ________ messages.

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In a letter agreeing to make an adjustment even though the buyer technically was at fault, a courteous tone is less important.

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Writing letters of recommendation can lead to serious legal problems, including charges of ________ against employers who share negative information about candidates.

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When responding to a customer's request for an adjustment, it is usually sensible to assume that

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A message of appreciation can become an important part of someone's personnel file.

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In most cases, when making routine requests you should assume that the audience will not comply.

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What three goals should you have when answering routine requests and a potential sale is involved?

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Which of the following will not help you write routine messages that promote goodwill?

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As you explain and justify your request, you should try to point out how complying with the request could benefit the reader.

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