Exam 10: Writing Routine and Positive Messages

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Explain why goodwill messages are important, then describe at least two characteristics of effective goodwill messages.

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Dissatisfied customers can request a(n)________, or claim settlement.

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In the final section of a request message, you should omit stating specific deadlines to avoid putting too much pressure on your reader.

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If you have strongly negative information to deliver as part of a positive message, you should

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Because routine messages are so common in business, it is not necessary to pay attention to your tone when writing them.

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The categories of routine replies and positive messages include all of the following except

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Briefly explain how the Internet and social media have changed the nature of the news release.

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Routine, positive messages should do all of the following except

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A new co-worker recently won a prestigious award for her work on green technologies. Since you do not know her well, you should not send a note to congratulate her on the achievement.

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When you're writing a routine reply to a positive message, your readers will generally be ________ what you have to say, so. you can use the ________ in your reply.

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Your comments about a job candidate could be considered defamatory if

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The best opening for a positive message includes the single most important information you need to give the audience.

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When a third party is at fault in a claim, the best approach is always to refer the customer to that party to resolve the problem.

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The close of a routine reply or positive message should

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Messages of ________ recognize the contributions of employees or business associates.

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When asking questions in a request message

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In closing a request for a recommendation, you should include

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When making a routine request, you should

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Why are appreciation messages important? What should they include?

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The opening of a request for a recommendation should include

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