Exam 7: Understanding and Reaching Global Consumers and Markets

Explain the concept of countertrade, and discuss its importance.

The balance of trade is the

Figure 7-5 -Global companies have five strategies for matching products and their promotion efforts to global markets. According to Figure 7-5 above, Box C refers to which type of strategy?

In recent decades, a number of countries with similar economic goals have formed transnational trade groups or signed trade agreements for the purpose of promoting free trade. Describe the two discussed in the text.

In terms of the global marketplace, there are three primary types of companies: international firms, multinational firms, and transnational firms. The key factor that distinguishes one from another is

Fluctuations in the ________ among the world's currencies have a direct impact on the sales and profits made by global companies.

The Parthenon evokes strong feelings from consumers in Greece and is referred to as the "holy rock." Coca-Cola marketers did not expect that this ________, when used in a marketing campaign that replaced the columns with Coke bottles, would arouse such an angry response in that country.

European car companies Volkswagen and BMW own and operate car-manufacturing facilities in South Carolina and Alabama respectively that use American labor. This illustrates their use of

Which of the following statements about the relationship between the imports into the United States and the exports from the United States during the last 40 years is most accurate?

Which of the following statements about the emergence of a networked global marketspace is most accurate?

Trade among nations or regions depends on political stability. In recent times, billions of dollars have been lost in ________ and ________ as a result of internal political strife, terrorism, and war.

A Tokyo shopkeeper would have been wise to use ________ to verify the accuracy of the new sign in English he purchased for his dry cleaning business. The sign read, "Drop your pants here for best results," which he did not know had another suggestive meaning to native speakers.

Before Apple's iPhone X was officially for sale in China, it was being sold there. These phones were purchased in other countries like the United States and then resold by unauthorized vendors in China for up to 30% over the retail price. These products are considered to be part of

Two-thirds of the commercial transactions in Russia involve nonmonetary forms of payment due to limits in formal operating procedures among financial institutions and even limits on the notion of private property there. These would best be described as constraints in the country's

KFC in Japan altered the sweetness of its coleslaw to appeal to Japanese tastes. This is an example of which type of global marketing product and promotion strategy?

Direct exporting refers to

A firm that views the world as consisting of unique parts and markets to each part differently is referred to as

By skillfully using ________, global marketers can tie positive meanings to their products, services, and brands to enhance their attractiveness to consumers.

Figure 7-5 -Global companies have five strategies for matching products and their promotion efforts to global markets. According to Figure 7-5 above, Box B refers to which type of strategy?

Define licensing, cite its advantages and disadvantages, and explain what franchising is.