Exam 7: Understanding and Reaching Global Consumers and Markets

Channels of distribution in global marketing are often long and complex. The availability and quality of retailers and wholesalers as well as transportation, communication, and warehousing facilities are often determined by

For the marketer, a thorough ________ involves an understanding of and an appreciation for the values, customs, symbols, and language of other societies.

The world's largest manufacturer of peppermint candy canes was located in Albany, Georgia, until it could no longer afford to buy the sugar needed for its operation. It moved its manufacturing business to Mexico where there are no restrictions (like those that exist in the United States) on the amount of sugar that can be brought into the nation. The business moved to Mexico because of ________ established by the U.S. government.

Personally or socially preferable modes of conduct or states of existence that tend to persist over time are referred to as

Arguments in favor of protectionism include that it

Name the three countries that dominate world trade. Which is the largest exporter? Which is the largest importer?

PepsiCo and the Strauss Group have together formed an Israeli business to market Frito-Lay's, Cheetos, Ruffles, and Doritos in Israel. This global market entry strategy is known as

Explain the difference between indirect exporting and direct exporting. What are the advantages and disadvantages of each approach?

Chrysler Corp. wanted to sell its Jeeps in Japan. The car was priced in U.S. dollars at about $19,000, but when it reached the Japanese car showrooms, its price was over 3,100,000 Japanese yen, and the Japanese could not afford to buy it. Its price was set without regard for the

In international trade, dumping refers to

Currency exchange rate refers to

The U.S. Rice Millers' Association claims that if the Japanese rice market were opened to imports by lowering ________, lower prices would save Japanese consumers $6 billion annually and the United States would gain a large share of the Japanese rice market.