Exam 7: Understanding and Reaching Global Consumers and Markets

Yum! Brands, the restaurant division of PepsiCo, has 12,600 KFC restaurants abroad, with more than 3,700 restaurants in China. Many of the latter are locally owned and subject to a contractual agreement that allows the owners to operate the business under the established KFC brand name and according to specific rules. Yum! Brands is engaged in

Figure 7-4 -According to Figure 7-4 above, point B would most likely represent which option for entering the global marketplace?

The European Union is an economic and political union of ________ member countries that have eliminated most barriers to the free flow of products, services, capital, and labor across their borders.

All of the following are advantages of licensing except which?

Customs are

Consumer groups living in many countries or regions of the world that have similar needs or seek similar features and benefits from products or services are referred to as

One disadvantage of direct investment when entering a new global market is

Countertrade refers to

All nations and regions of the world do not participate equally in world trade. World trade flows reflect

Economic infrastructure is

The estimated cost of economic espionage to firms in the United States is estimated to be upwards of

Starbucks and TATA Global Beverage have together formed TATA Starbucks Limited in order to bring Starbucks to India. The global market entry strategy is known as

The EU has benefited its member nations in part because

The law, as amended by the International Anti-Dumping and Fair Competition Act, that makes it a crime for U.S. corporations to bribe an official of a foreign government or political party to obtain or retain business in a foreign country, is referred to as the

A global market entry strategy in which a foreign company and a local firm invest together to create a local business in order to share ownership, control, and profits of the new company is referred to as

Figure 7-2 -The question mark in Figure 7-2 above leads to which of the following as a result of the imposition of tariffs and quotas?

Consumer ethnocentrism refers to

An estimated 10 to 15 percent of world trade involves ________, the practice of using barter rather than money for making global sales.

When foreign currencies can buy more U.S. dollars,

The use of ________ as a tool for exchanging products, services, and information on a global scale is one of the developments that has affected world trade.