Exam 7: Understanding and Reaching Global Consumers and Markets

________ is the focus on creating economic, cultural, political, and technological interdependence among individual national institutions and economics.

Samsung electronics, Gillette razors, and Nike apparel and shoes are being sold in the same form in many countries. This is an example of which type of global marketing product and promotion strategy?

Consider the distribution channels through which a product manufactured in one country must travel to reach its destination in another country. The step that moves the product from one country to another is the

Exporting refers to a global market entry strategy in which

Stanley Black & Decker developed the Snake Light flexible flashlight. Created to address a global need for portable lighting, the product became a best seller in North America, Europe, Latin America, and Australia. This is an example of which type of global marketing product and promotion strategy?

A New York car wash owner wanted to open a car wash in Quebec, Canada. He hired a U.S. translator to create signage for the new venture and to design some simple advertising. It was not until the business was opened that he realized he should have used ________. His French signs actually said "car bath" instead of "car wash."

Mars, America's second-largest candy company, began doing business in Russia in the late 1980s. The Snickers bar is one of the top-selling candies in Russia and is marketed in much the same way as it is in the United States. What type of global company is Mars?

One variation of licensing is referred to as

U.S. appliance manufacturers note that people in Northern Europe shop only once a week, so they need bigger refrigerators than Southern Europeans who shop daily. Furthermore, Northern Europeans insist that freezers should be on the top just as firmly as Southern Europeans want them on the bottom. Based on this, U.S. appliance manufacturers would more likely be successful if they used ________ marketing strategy.

A trade war is initiated when

Indirect exporting occurs when a firm sells its domestically produced products in a foreign country

What are the market entry strategy options available to a company seeking to enter the global marketplace? How do they relate to each other in terms of profit potential, risk, financial commitment required, and marketing control?

Due to some of the 11,000 other trade regulations that specify how goods are to be made and marketed, Japanese car safety rules effectively require all automobile replacement parts to be Japanese. Rules like these often function as

Russia currently has a limit on pork of 400,000 metric tons that can be imported annually from any country. This restriction would be considered a

Companies that use ________ marketing strategy have as many different product variations, brand names, and advertising programs as countries in which they do business.

A form of low-risk and capital-free entry into international markets that includes local manufacturing is referred to as

Which of the following statements about bribery is most accurate?

Even though there are about 100 official languages in the world, the three major languages used in global diplomacy and commerce are

What global market entry strategy did Mary Kay use when it entered India?

The U.S. Commerce Department imposed additional duties of 31 percent to 250 percent on imported photovoltaic products from Chinese solar manufacturers after ruling that they sold them below cost. The Commerce Department took this action in response to what it saw as