Exam 7: Understanding and Reaching Global Consumers and Markets

Coca-Cola and Pepsi-Cola are both now available in about 200 countries and territories across the world, making the soft drink industry an example of

All of the following are disadvantages of licensing except which?

A country's imports

Which of the following types of firms would be most likely to use a global marketing strategy?

In Japan, Japanese women give Japanese men chocolates on Valentine's Day. This is an example of

As a general rule, ________ seems to work best when the consumer target market for the product is alike across countries and cultures-that is, consumers share the same desires, needs, and use for the product.

Which of the following statements regarding global brands is most accurate?

Three types of companies populate and compete in the global marketplace. Identify and describe each type.

Semiotics is

Figure 7-4 -According to Figure 7-4 above, point D would most likely represent which option for entering the global marketplace?

Figure 7-5 -Global companies have five strategies for matching products and their promotion efforts to global markets. According to Figure 7-5 above, Box E refers to which type of strategy?

Define a currency exchange rate and discuss its importance to global companies.

Global companies have five strategies for matching products and their promotion efforts to global markets. The strategy of selling virtually the same product in other countries is referred to as

If you wanted to set up a business importing amber jewelry from Latvia to the United States, you would have to plan on paying the U.S. Customs Service a government tax of roughly 11 percent of the value of the product as

When a country's exports exceed its imports,

Identify and describe the factors a company should consider in order to do a thorough cross-cultural analysis. In your answer, define cross-cultural analysis.

When a firm sells a product in a foreign country below its domestic price or below its actual cost, the practice is referred to as

The North American Free Trade Agreement was designed to encourage free trade between

Government taxes on products or services entering a country that primarily serve to raise prices on imports are referred to as

The EU has benefited firms in its member nations because