Exam 7: Understanding and Reaching Global Consumers and Markets

In Latvia, only one six-lane highway exists, connecting Riga, its capital, with Moscow. Otherwise, the roads are two lanes and many are made of cobblestones or bricks. This limits the speed with which deliveries can be made and requires that delivery trucks be quite small. The road network in Latvia is an example of problems with a country's

Volvo of North America delivered automobiles to the Siberian police force when Siberia had no cash to pay for them. It accepted payment in oil, which it then sold for cash to pay for media advertising in the United States. This transaction is an example of

Five developments in the past decade have significantly influenced the landscape of global marketing. One of them is

A joint venture entails

A researcher studying the fact that in some nations black is a sign of mourning while in others white is a sign of mourning would be studying

A global market entry strategy in which a company produces goods in one country and sells them in another country is referred to as

Which of the following statements about the World Trade Organization (WTO) is most accurate?

The practice of shielding one or more sectors of a country's economy from foreign competition through the use of tariffs or quotas is referred to as

Whirlpool asked the United States to impose ________ on washing machine imports made by LG Electronics and Samsung Electronics, both South Korean companies, to raise the price of these products. Whirlpool accused these companies of selling below fair market value and receiving anticompetitive export subsidies from their governments, both of which could jeopardize American jobs.

Select Service Partner (SSP) Group has operations in 30 countries involving food and beverage establishments, often in transit hubs such as airports and railway stations. SSP also operates Starbucks locations in airports in Finland, Sweden, and Norway. SSP pays Starbucks a royalty based on sales, as well as a fee for each store. In these instances, Starbucks is engaged in

In Europe, North America, South America, and the industrialized nations of Asia, those 13 to 19 years old

Assessing the political and regulatory climate for marketing in a country or region of the world means not only identifying the current environment but also determining how

A situation where products are bought in a lower-priced country from a manufacturer's authorized reseller, shipped to higher-priced countries, and then sold through unauthorized retailers below the manufacturer's suggested retail price is referred to as

Which form of entry into a global market makes a firm the most vulnerable to harm regarding its brand name or reputation?

Generally speaking, ________ firm markets its existing products and services in other countries the same way it does in its home country.

If your primary motive was to raise prices on imports, would you use tariffs or quotas? Why would you want to do this?

KFC in Japan sells tempura crispy strips. In northern England, it stresses gravy and potatoes. In Thailand, it offers fresh rice. In Holland, instead of potatoes, KFC offers customers a potato and onion croquette. In France, KFC sells pastries alongside its chicken. These examples illustrate that KFC exhibits an appreciation for the ________ of other societies.

Give at least one argument for and one argument against protectionism.

Adding to the complexity of global distribution is the need for ________, in addition to the channels within a foreign nation.

A global brand refers to