Exam 7: Understanding and Reaching Global Consumers and Markets

Global marketing is affected by economic considerations. Identify the three steps that should be performed when scanning the global marketplace.

The European Union (EU) has been beneficial to electronic commerce because it is no longer necessary to

A disadvantage of a joint venture arrangement when entering a new global market is that

Global companies have five strategies for matching products and their promotion efforts to global markets. Designing a product to satisfy common needs across countries is which type of global marketing product and promotion strategy?

Almost all countries have some division of social class (upper, middle, and lower). The determining factor for the assignment to one of these classes may differ from country to country. For example, in the United States, the primary determining factor is occupation; in India, it is birthright; in China, it is geographical region and education; and in Singapore, it is income. These differences are best explained in terms of a country's

The prescribed penalty for agents of foreign governments found guilty of economic espionage is

________ firm views the world as one market and emphasizes cultural similarities across countries or universal consumer needs and wants more than differences.

Offering the right to a trademark, patent, trade secret, or other similarly valued items of intellectual property in return for a royalty or a fee is referred to as

A brand marketed under the same name in multiple countries with similar and centrally coordinated marketing programs is referred to as

What is meant by the term economic infrastructure and how can this affect a firm's plans to enter a global market?

Global companies have five strategies for matching products and their promotion efforts to global markets. Changing a product in some way to make it more appropriate for a country's climate or preferences is an example of which type of global marketing product and promotion strategy?

The clandestine collection of trade secrets or proprietary information about a company's competitors is referred to as

The appreciation of fashion, music, and a desire for novelty and trendier designs and images

Which of the following examples best demonstrates a company's appreciation for another country's values?

When a firm sells its domestically produced products in a foreign country through an intermediary, it is referred to as

In Detroit, a woman came back from lunch to find a nasty note on her Toyota Camry about failing to support the American economy in purchasing her vehicle. The person who left the note is exhibiting

All of the following should be understood and appreciated about another society for a thorough cross-cultural analysis except which?

The Japanese government, under pressure from its domestic farm lobby, slapped government taxes on mushrooms, leeks, and the reeds used in tatami mats that were being imported from China. These taxes Japan levied are referred to as

Which of the following statements about the dynamics of world trade is most accurate?

Direct investment in as a global market entry strategy refers to