Question 1

If we achieve a "flow state" in regards to our company website, the visitor:

Accepted Answer

A)  wants to buy immediately 
B)  wants to provide feedback 
C)  does not feel in control 
D)  loses all track of time 
E)  wants to exit immediately 
A)  wants to buy immediately 
B)  wants to provide feedback 
C)  does not feel in control 
D)  loses all track of time 
E)  wants to exit immediately

Question 2

Although people within a culture will not share the same value system, it is possible to identify a set of core values within a culture.

Accepted Answer

A) True 
 B)False

Question 3

The type of information processing that will occur depends upon the consumers' level of involvement. Which type of information processing are consumers using when they make extensive comparisons of product claims with their existing knowledge, weighing the alternatives:

Accepted Answer

A)  participation 
B)  simple processing 
C)  intersubjectivism 
D)  casual processing 
E)  elaboration 
A)  participation 
B)  simple processing 
C)  intersubjectivism 
D)  casual processing 
E)  elaboration

Question 4

Dorothy's BMW satisfies her safety and ego needs. These can be measured empirically.

Accepted Answer

A) True 
 B)False

Question 5

Consumers are beginning to place a large amount of value on buying green brands and products from green companies. This shift towards personal and global health has been termed by some researchers as:

Accepted Answer

A)  idealism 
B)  perceptual selectivity 
C)  a fad 
D)  environmentalist propaganda 
E)  conscientious consumerism 
A)  idealism 
B)  perceptual selectivity 
C)  a fad 
D)  environmentalist propaganda 
E)  conscientious consumerism

Question 6

Biogenic needs are most associated with drive theories, while psychogenic needs are most associated with expectancy theories.

Accepted Answer

A) True 
 B)False

Question 7

Needs may be utilitarian or hedonic, but not both.

Accepted Answer

A) True 
 B)False

Question 8

An Allstate Insurance ad that says "You're in good hands with Allstate" appeals to which level in Maslow's Hierarchy:

Accepted Answer

A)  self- actualization needs 
B)  physiological needs 
C)  safety needs 
D)  belongingness needs 
E)  ego needs 
A)  self- actualization needs 
B)  physiological needs 
C)  safety needs 
D)  belongingness needs 
E)  ego needs

Question 9

When consumers have successfully reduced or eliminated an unpleasant state of biological need such as being hungry or thirsty, they have returned to a balanced state called
.

Accepted Answer

The answer of When consumers have successfully reduced or eliminated...

Question 10

A household cleaner that advertises its durability is appealing to which type of value:

Accepted Answer

A)  cultural 
B)  situational- specific 
C)  product- specific 
D)  core 
E)  consumption- specific 
A)  cultural 
B)  situational- specific 
C)  product- specific 
D)  core 
E)  consumption- specific

Question 11

When Hilary bought a new set of dishes for every day use she acted differently from the time when she bought a set for her favourite nephew's wedding gift. This is an example of:

Accepted Answer

A)  bridging involvement 
B)  product involvement 
C)  purchase situation involvement 
D)  simulated involvement 
E)  message- response involvement 
A)  bridging involvement 
B)  product involvement 
C)  purchase situation involvement 
D)  simulated involvement 
E)  message- response involvement

Question 12

A 50- year- old executive values hard work, respect for learning and honesty. He most likely belongs to which culture:

Accepted Answer

A)  Western 
B)  South American 
C)  West European 
D)  Eastern European 
E)  Asian 
A)  Western 
B)  South American 
C)  West European 
D)  Eastern European 
E)  Asian

If we achieve a "flow state" in regards to our company website, the visitor:

Although people within a culture will not share the same value system, it is possible to identify a set of core values within a culture.

The type of information processing that will occur depends upon the consumers' level of involvement. Which type of information processing are consumers using when they make extensive comparisons of product claims with their existing knowledge, weighing the alternatives:

Dorothy's BMW satisfies her safety and ego needs. These can be measured empirically.

Consumers are beginning to place a large amount of value on buying green brands and products from green companies. This shift towards personal and global health has been termed by some researchers as:

Biogenic needs are most associated with drive theories, while psychogenic needs are most associated with expectancy theories.

Needs may be utilitarian or hedonic, but not both.

An Allstate Insurance ad that says "You're in good hands with Allstate" appeals to which level in Maslow's Hierarchy:

When consumers have successfully reduced or eliminated an unpleasant state of biological need such as being hungry or thirsty, they have returned to a balanced state called .

A household cleaner that advertises its durability is appealing to which type of value:

When Hilary bought a new set of dishes for every day use she acted differently from the time when she bought a set for her favourite nephew's wedding gift. This is an example of:

A 50- year- old executive values hard work, respect for learning and honesty. He most likely belongs to which culture:

Buying, Having, and Being: an Introduction to Consumer Behavior

Consumer and Social Well-Being

Perception

Motivation and Affect

The Self and Gender Identity

Personality, Lifestyles, and Values

Attitudes and Persuasive Communications

Decision Making

Buying, Using, and Disposing

Group Influences and Social Media

Income and Social Class

Subcultures

Culture

Careers in Consumer Research

Research Methods

Sources of Secondary Data

Filters

Exam 4: Learning and Memory

If we achieve a "flow state" in regards to our company website, the visitor:

Although people within a culture will not share the same value system, it is possible to identify a set of core values within a culture.

The type of information processing that will occur depends upon the consumers' level of involvement. Which type of information processing are consumers using when they make extensive comparisons of product claims with their existing knowledge, weighing the alternatives:

Dorothy's BMW satisfies her safety and ego needs. These can be measured empirically.

Consumers are beginning to place a large amount of value on buying green brands and products from green companies. This shift towards personal and global health has been termed by some researchers as:

Biogenic needs are most associated with drive theories, while psychogenic needs are most associated with expectancy theories.

Needs may be utilitarian or hedonic, but not both.

An Allstate Insurance ad that says "You're in good hands with Allstate" appeals to which level in Maslow's Hierarchy:

When consumers have successfully reduced or eliminated an unpleasant state of biological need such as being hungry or thirsty, they have returned to a balanced state called .

A household cleaner that advertises its durability is appealing to which type of value:

When Hilary bought a new set of dishes for every day use she acted differently from the time when she bought a set for her favourite nephew's wedding gift. This is an example of:

A 50- year- old executive values hard work, respect for learning and honesty. He most likely belongs to which culture:

Buying, Having, and Being: an Introduction to Consumer Behavior

Consumer and Social Well-Being

Perception

Motivation and Affect

The Self and Gender Identity

Personality, Lifestyles, and Values

Attitudes and Persuasive Communications

Decision Making

Buying, Using, and Disposing

Group Influences and Social Media

Income and Social Class

Subcultures

Culture

Careers in Consumer Research

Research Methods

Sources of Secondary Data

Filters