Exam 4: Learning and Memory

Why could it be argued that the purchase of a car can satisfy more than one of Maslow's needs?

Certain clubs have limited membership and long waiting lists. Membership in such clubs can satisfy which needs:

A person that is into a cult product, such as Harley- Davidson motorbikes, would likely respond to the opportunity to engage in vigilante marketing.

Mrs. Walsh needed to paint her house. She spent hours searching the Internet for information on the best quality, easy application, etc. Her actions are described as heavy involvement.

Studies of consumer values have shown that it is seldom necessary to go beyond basic demographics to understand the core and terminal values of most consumers

Which of the following is not a feature of people that fit into the LOHAS segment?

There are a variety of need states or need forms described in the text. Characterize and discuss biogenic needs, psychogenic needs, utilitarian needs, and hedonic needs.

"Laddering" is a research technique in which a framework is developed to link product attributes to general consequences or terminal values.

Involvement can be viewed as the consumer's motivation to pay attention and process information about products.

Maslow's Hierarchy of Needs has flexibility in that higher levels can be attained before lower levels.

Juan, a high school student in Montreal, likes McDonald's so much that he had a special pin made for him that says "I like McDonald's better than anyone." He is seen wearing this pin constantly. This is an example of:

Describe the motivation process.

When Naomi went to teach English in Taiwan, it took her ages to become:

Xavier developed a headache because he had skipped breakfast, but it went away after he ate lunch. He had reached a state of:

The female manager chose dark tailored suits over soft feminine outfits. This suggested she had a:

Cachet perfume has used the advertising copy theme of "as individual as you are," which appeals to a consumer's need to assert one's individual identity, a need termed:

Define and discuss the means- end chain model and its application to advertising strategies.

A problem with Maslow's hierarchy is that its assumptions are probably restricted to Western culture.

While the measurement of involvement is important for many marketing applications, researchers do not agree on the best way to measure it. French researchers advocated the development of an involvement profile containing four components. They reasoned that no single component captures consumer involvement because it can occur for different reasons. Which of the following was NOT measured in their scale:

The process of learning the beliefs and behaviours endorsed by one's own culture is .