Exam 4: Learning and Memory

When John picks up a six- pack of Budweiser beer out of habit, without consideration of other choices, he is making a decision characterized by:

A general set of values which can be used to identify and define a culture is referred to as the culture's _.

Prompt service is an example of a cultural value.

Under the means- end chain model, product consumption is viewed as an instrumental value.

The ability of some people to delay a need gratification- or even increase a drive-is unexplained by drive theory.

Denise is shopping for a dress. She has narrowed down her final choice to two dresses, but she has a new dilemma. The black number is elegant, and she looks awesome in it and sophisticated. She anticipates Tim's reaction. The blue dress flatters her figure, and besides it would be practical for future occasions. She wants to buy both. She is experiencing which type of motivational conflict?

Discuss the importance of the theory of cognitive dissonance to a firm in regards to sales revenue.

Consumers may seek products that emphasize objective tangible attributes to satisfy certain utilitarian needs.

Use drive theory to explain why someone would pay more than $1000 to take an escorted trip down the white water of a dangerous river.

Katrina had a difficult choice to make.The Honda Civic and Mazda 3 cars were almost identical in terms of features and styling, but the Mazda 3 was priced $400. less. She decides to buy the Mazda, but the next day reads a Consumer Reports article that says the Mazda resale value will be $800. less than the Honda after 3 years. In terms of conflict, what is Katrina most likely facing?

People acquire certain needs in the process of becoming a member of a culture-needs for status, power, affiliation, and so on. These needs which reflect the priorities of a culture are called:

The anticipation of achieving desirable outcomes "drives" us and is the major tenet of drive theory.

Values are usually universal, even though the relative importance of particular values may differ from one culture's value system to another's.

A consumer who decides that she needs a pair of jeans to reach her goal of being admired by others can usually only choose one motivational direction-selecting the most expensive brand available.

When Carlos considers automobile purchases, he almost always ends up choosing high horsepower "muscle" cars. This is most likely linked to a/an:

Alec loves the feel of the soil in her hands when she gardens and enjoys creating something of beauty. She is satisfying which needs:

Garret loves to go skiing and hang out with friends on weekends. These activities would satisfy which psychogenic need according to Henry Murray?

Cynthia satisfied her belongingness needs by purchasing a variety of hair styling products.

It is rare to see "tree huggers" hanging out with "tree loggers." This can most likely be traced to:

Jasmine bought a new Linda Lundstrom coat for both style and warmth. Based on this information, which of the following statements is correct?