Exam 4: Learning and Memory

Segmenting markets by involvement with a product category is excellent for international marketing situations because product category involvement stays relatively constant across different cultures.

(True/False)

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Question 101

Values that specify the actions needed to achieve some higher- order value are termed:

(Multiple Choice)

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Question 102

After Rosa had to choose between two watches, each with some good and some bad qualities, she continued feeling unsure about her purchase. She started finding fault with the watch she did NOT buy. She is in what is called a dissonant state.

(True/False)

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Question 103

Which of the following is true about how we measure a carbon footprint?

(Multiple Choice)

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Question 104

Which of the following is not a possible result of an individual's involvement with a purchase decision?

(Multiple Choice)

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Question 105

Given the definition of the term "involvement," which of the following would be least likely to modify the consumer involvement a person may feel for a product?

(Multiple Choice)

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Question 106

When consumers are intent on doing what they can to satisfy a need, they are inclined to pay attention and process any information they feel is relevant to achieving their goals. This state is termed:

(Multiple Choice)

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Question 107

A carbon footprint is measures the impact of human activities on the environment in terms of the amount of greenhouse gases they produce.

(True/False)

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Question 108

Two terms often used to describe motivation are:

(Multiple Choice)

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Question 109

Georgio could not decide if it was worth trying to repair his ten- year- old VCR or buy a new one. This is an example of an conflict.

(Multiple Choice)

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Question 110

The existence of an instinct is difficult to prove.

(True/False)

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Question 111

What is the relationship between a drive, a need, and a want? Use an example.

(Short Answer)

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Question 112

When consumers push back against a company because of a unwillingness to believe that the company is being as environmentally- friendly as they claim, they are engaging in:

(Multiple Choice)

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Question 113

Affiliation needs can be satisfied at athletic venues such as hockey arenas.

(True/False)

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Question 114

A clothing store made the proper decision when they targeted women with a high need for achievement for their line of business suits.

(True/False)

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Question 115

A goal has which means it can be positive or negative.

(Multiple Choice)

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Question 116

Marketers would have difficulty defining a segment large enough to be profitable if it were to be composed of consumers with a high need for uniqueness.

(True/False)

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Question 117

Name and describe the five levels of Maslow's hierarchy of needs.

(Essay)

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Question 118

Discuss why a person with a high need for affiliation might be interested in a cult product.

(Essay)

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Question 119

Which of the following is NOT one of the levels of Maslow's hierarchy of needs:

(Multiple Choice)

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Question 120

Showing 101 - 120 of 152

Segmenting markets by involvement with a product category is excellent for international marketing situations because product category involvement stays relatively constant across different cultures.

Values that specify the actions needed to achieve some higher- order value are termed:

After Rosa had to choose between two watches, each with some good and some bad qualities, she continued feeling unsure about her purchase. She started finding fault with the watch she did NOT buy. She is in what is called a dissonant state.

Which of the following is true about how we measure a carbon footprint?

Which of the following is not a possible result of an individual's involvement with a purchase decision?

Given the definition of the term "involvement," which of the following would be least likely to modify the consumer involvement a person may feel for a product?

When consumers are intent on doing what they can to satisfy a need, they are inclined to pay attention and process any information they feel is relevant to achieving their goals. This state is termed:

A carbon footprint is measures the impact of human activities on the environment in terms of the amount of greenhouse gases they produce.

Two terms often used to describe motivation are:

Georgio could not decide if it was worth trying to repair his ten- year- old VCR or buy a new one. This is an example of an conflict.

The existence of an instinct is difficult to prove.

What is the relationship between a drive, a need, and a want? Use an example.

When consumers push back against a company because of a unwillingness to believe that the company is being as environmentally- friendly as they claim, they are engaging in:

Affiliation needs can be satisfied at athletic venues such as hockey arenas.

A clothing store made the proper decision when they targeted women with a high need for achievement for their line of business suits.

A goal has which means it can be positive or negative.

Marketers would have difficulty defining a segment large enough to be profitable if it were to be composed of consumers with a high need for uniqueness.

Name and describe the five levels of Maslow's hierarchy of needs.

Discuss why a person with a high need for affiliation might be interested in a cult product.

Which of the following is NOT one of the levels of Maslow's hierarchy of needs:

Buying, Having, and Being: an Introduction to Consumer Behavior

Consumer and Social Well-Being

Perception

Motivation and Affect

The Self and Gender Identity

Personality, Lifestyles, and Values

Attitudes and Persuasive Communications

Decision Making

Buying, Using, and Disposing

Group Influences and Social Media

Income and Social Class

Subcultures

Culture

Careers in Consumer Research

Research Methods

Sources of Secondary Data

Filters